Connected Storytelling

•Descargar como PPTX, PDF•

1 recomendación•30,622 vistas

Speaker: Mike Davidson, Executive Creative Director at Capgemini in North America. With the right narrative, brands can speak to their consumers in ways that resonate and drive conversion. In this session, Capgemini DCX North America’s Executive Creative Director will explore trends and techniques to better connect the narratives from initial marketing efforts to a completed purchase. We'll also provide examples of who's using these techniques and how, so attendees can leverage it in a meaningful way.

Tecnología

1
© 2019 Lyons Consulting Group, a Capgemini Company©2019 All rights reserved.
CONNECTED
STORYTELLING
Connected Storytelling from Marketing to
Checkout: UX Trends & Techniques

3
© 2019 Lyons Consulting Group, a Capgemini Company
PRESENTER
MIKE DAVIDSON
Executive Creative Director
LYONSCG / CAPGEMINI

4
© 2019 Lyons Consulting Group, a Capgemini Company
CLIENT SERVICES EXPERIENCE DESIGN APPLICATION HOSTING DIGITAL MARKETING
DIGITAL STRATEGY COMMERCE IMPLEMENTATION COMMERCE SERVICES

6
© 2019 Lyons Consulting Group, a Capgemini Company
MARKETING CHANNELS
EmailSocial PPCSearch
TAILORED EXPERIENCES
BlogLook Book
Product Line Testimonials
Ambassador
Usage Guides Product Detail
Article
Are you landing customers on the right page
with the right content experience?
Generic Browse
Generic Home
GENERIC

8
© 2019 Lyons Consulting Group, a Capgemini Company

9
© 2019 Lyons Consulting Group, a Capgemini Company
[Photo: Tim Davis/Patagonia]
MISSION
Patagonia is in business
to save our home planet
Founder of Patagonia
Yvon Chouinard

10
© 2019 Lyons Consulting Group, a Capgemini Company
Patagonia Content Templates
Product LineActivity Browse with
Enhanced Content
Blogs AmbassadorArticle
+

11
© 2019 Lyons Consulting Group, a Capgemini Company
X
Guided Selling
Product Video
Email: Hydro Series Home Category Browse Product Line Browse Product Detail
Shop Flow Journey

12
© 2019 Lyons Consulting Group, a Capgemini Company
Activity - Product Line: Surf
Activism / ProductsFeatured Product Line Values / Products Ambassadors

13
© 2019 Lyons Consulting Group, a Capgemini Company
Email: Hydro Series Product Line
Product Line Browse
Product Detail
Shop Flow Journey - Refined

16
© 2019 Lyons Consulting Group, a Capgemini Company

17
© 2019 Lyons Consulting Group, a Capgemini Company
Home
Product Line Browse
Product Detail
Shop Flow Journey

18
© 2019 Lyons Consulting Group, a Capgemini Company

19
© 2019 Lyons Consulting Group, a Capgemini Company
Product Detail Page
Email
Landing Pages
Swimming Suit Creator
Social Outfit Generator
Shop Flow Journey

20
© 2019 Lyons Consulting Group, a Capgemini Company
#1 Connect marketing to relevant commerce
points
to reduce bounce rates and improve usability.
#2 Produce more tailored versions of content
with strategic content templates and streamlined workflows.
9
© 2019 Lyons Consulting Group, a Capgemini Company
#1 Connect marketingtorelevant commercepoints
to reduce bounce rates and improve usability.
#2 Producemoretailoredversionsof content
with strategic content templates and streamlined workflows.

21
© 2019 Lyons Consulting Group, a Capgemini Company
TIPS / QA
 Explore your content
design templates
 Map the journeys from
marketing touchpoints to
commerce landing pages
 AB test the journeys and
content design templates

23
© 2019 Lyons Consulting Group, a Capgemini Company

24
© 2019 Lyons Consulting Group, a Capgemini Company
Email Product Line Browse Product Detail
Shop Flow Journey

25
© 2019 Lyons Consulting Group, a Capgemini Company
Social + Landing Page + PDP Set
Shop Flow Journey

26
© 2019 Lyons Consulting Group, a Capgemini Company
SEO + Landing Page + PDP Set
Shop Flow Journey

Más contenido relacionado

La actualidad más candente

Rethinking Accenture's network

accenture

Driving Change in Racial Equity

Boston Consulting Group

Accenture Sales Transformation - Agile Selling by Yasuf Tayob

InsideSales.com

Intelligent Operations for Future-Ready Businesses | Accenture

accenture

Accelerating Innovation in Energy

accenture

As clients have more customers, stakeholders and channels than ever, briefs are getting more confusing; lacking focus, strategy and asking for the "moon on a stick". As the agency, it's getting harder to know where to focus with our ideas and strategy, then sell it effectively. This presentation was originally delivered at Miami Ad School's New York campus as part of the "Industry Heroes" lecture series.

The Pitch Process: Turning client briefs into great ideas, then selling them

Beyond

Retail’s Responsible Reset | Accenture

accenture

Consumers are increasingly strapped for time, and when they’re shopping for and preparing fresh, healthy food, every extra minute counts. Here’s where meal kits and e-commerce come in: they give consumers control and the ability to personalize their meals, while saving them valuable time otherwise spent on shopping and food prep. In this webinar, Rob Wilson, Managing Director at L.E.K. Consulting, and The Food Institute will explore the $150 billion land grab of e-commerce sales in food & beverage and the role of meal kits in this rapidly evolving landscape.

The Rapidly Evolving Landscape of Meal Kits and E-commerce in Food & Beverage

L.E.K. Consulting

Luxury retail trends and customer experience in a digital era. A perspective on the customer experience of the future, case studies from leading retailers today and the implications for business corporate strategy, retail stores, employees and HR. For more on Retail, Digital, Employee and Customer Experience connect with Deloitte Digital Southeast Asia @DeloitteDigi_SG. We’re always happy to talk. From strategy to delivery, Deloitte Digital combines cutting-edge design with trusted business and technology acumen to define and deliver tomorrow’s business, today. Deloitte Digital is committed to helping clients unlock the business value of emerging technologies.

Retail Luxury Trends & Future Implications

Deloitte Digital SEA

Burger King Digital Campaign Proposal

ECO PHARMA

Adobe Personalization 2020 Survey of Consumers and Marketers

Adobe

Product Analytics Playbook

ssuserd5e338

The Industrialist: Trends & Innovations - March 2023

accenture

Creating a Winning Recipe for a Meal Kits Program

L.E.K. Consulting

McKinsey - Covid 19 - Global Auto Consumer Insights - November 2020

Martin Hattrup

INTIENT Patient Solution

accenture

marketing-strategy-ppt

Ravinder Varma

Salesforce Basecamp Helsinki 8.5.2018 - Boston Consulting Group

Salesforce Finland

The 360 supply chain: Bain & Company examines changes needed to make supply c...

National Retail Federation

Shifting Trade Rules and the Future for North America’s Auto Industry

Boston Consulting Group

La actualidad más candente (20)

Rethinking Accenture's network

Driving Change in Racial Equity

Accenture Sales Transformation - Agile Selling by Yasuf Tayob

Intelligent Operations for Future-Ready Businesses | Accenture

Accelerating Innovation in Energy

The Pitch Process: Turning client briefs into great ideas, then selling them

Retail’s Responsible Reset | Accenture

The Rapidly Evolving Landscape of Meal Kits and E-commerce in Food & Beverage

Retail Luxury Trends & Future Implications

Burger King Digital Campaign Proposal

Adobe Personalization 2020 Survey of Consumers and Marketers

Product Analytics Playbook

The Industrialist: Trends & Innovations - March 2023

Creating a Winning Recipe for a Meal Kits Program

McKinsey - Covid 19 - Global Auto Consumer Insights - November 2020

INTIENT Patient Solution

marketing-strategy-ppt

Salesforce Basecamp Helsinki 8.5.2018 - Boston Consulting Group

The 360 supply chain: Bain & Company examines changes needed to make supply c...

Shifting Trade Rules and the Future for North America’s Auto Industry

Similar a Connected Storytelling

In this complimentary one-hour webinar, Liz Roche, an Associate of ValueSelling Associates, Inc., will share how salespeople can leverage ValueSelling techniques and the ValuePrompter™ tool, alongside their marketing team’s ABM campaign, to win bigger deals. She'll walk you through everything from setting your strategy to what marketing tactics work best for ABM. You’ll see how ABM can help you increase customer growth, retention, and loyalty.

ABM for Sales: Double Your Deal Size

ValueSelling Associates, Inc.

This Is How You ABM: All-Star Customers

Demandbase

Access the full event here: https://event.on24.com/wcc/r/1956171/6FBD87FB123A769E1C9499F4CDC6E922 "Successful retailers recognize that their front-line employees are much more than just shelf-stockers and cashiers: they are absolutely critical to creating the kind of unique, memorable customer experiences that differentiate a retail brand. Unless their employees feel that they are an engaged, vital part of the shopping experience, retailers are finding that it’s nearly impossible for them to execute on customer experience (CX) initiatives. By tapping into the Voice of the Employee (VoE) — which involves collecting, managing and acting on employee feedback — and by linking it to Voice of the Customer (VoC) programs, retailers can get the data they need to enhance employee engagement. And with Millennials and Gen Z employees entering the workforce, their desire for finding connection and purpose at their jobs increases the necessity and value of such programs. This Retail TouchPoints Connected Consumer Series webinar, sponsored by Medallia, will use real-world retailer examples to explore how VoE and VoC can be successfully linked, and how retailers can use the data and insights generated by these communication initiatives to build employee engagement, enhance the customer experience and boost the bottom line. Additionally, attendees will learn what’s needed to establish a VoE program; what to look for in a partner; and how best to use the information that the program generates to achieve desired business results."

Building Customer Success With Enhanced Employee Engagement

G3 Communications

Speakers: Rich Lyons, Head of Digital Customer Experience at Capgemini in North America. Shaun Lee Lewis, Vice President Marketing and Direct to Consumer at NYDJ Apparel. Salesforce’s multi-Cloud ecosystem empowers businesses to drive engagement across three Salesforce Clouds: Commerce, Marketing and Service. Capgemini’s portfolio of accelerated offerings delivers integrated, innovative online experiences and has helped NYDJ reach unprecedented growth with this approach. In this session, Capgemini and NYDJ discuss the power of an integrated digital strategy.

NYDJ and Capgemini

Capgemini

Customer-Centric, Content First Design at NYC Content Design Meetup

AvenueCX

Akaraya credentials 2019

Juverdi Eka Prasetyo

XIDEAS Communications - PR・Digital・Event・Video

Rebecca Liu

Building a Comprehensive Marketing Strategy

Realtors Association of the Palm Beaches

Design personalized experiences across digital channels and leverage untapped channel-value using new ABM programs. Learn how to implement new or improve the performance of your existing programs. This webinar features Opensense and Ceros. In this webinar, we’ll take you through a personalized ABM customer journey, dig into what makes it tick, learn how you can leverage two underutilized channels - dynamic email signatures and rich content experiences, and explore how you can incorporate them into your tech stack to build similar experiences. You'll learn: - How to connect your tech stack to power personalized experience delivery - How to design an effective ABM experience - What a complete customer journey through a personalized experience looks like - How underutilized channels can be effective

Building Personalized ABM Experiences feat. Opensense and Ceros

Marketo

Don’t miss valuable prospect data by ignoring your 3rd largest engagement channel, social media. A new understanding of the power of social propelled a major change at FIS. By incorporating a social strategy into their overall marketing strategy, FIS not only created more brand awareness but was also able to track engagements that would otherwise have gone unnoticed. See how they utilized Oktopost to: • Understand their prospects’ full journey, from the very first engagement on social to opportunity won. • Empower their employees through advocacy, amplifying their overall reach with brand awareness, engagement, recruitment, and corporate impact • Build a metric-driven attribution and scoring program to improve their marketing reporting, ultimately increasing their sales conversions up to 7x

Beyond Brand Awareness: How Global Enterprises are Enhancing Prospect Intent ...

Marketo

The 1st in Asia | Growth Marketing Academy 🙌🏻Register for FREE and watch the recording whenever you’re FREE!🙌🏻 👉🏻Join Now: https://bit.ly/3kUligs 【Growth Strategy for B2B SaaS - How to Build Your Product into a Growth-Ready One?】 ✍🏻What will I learn… 1.What B2B SaaS means 2.Product life-cycle and customer journey in B2B SaaS 3.The go-to-market strategies for B2B SaaS 4.How marketers can better align with product team for growth 👨🏻‍💼Meet Our Speaker - YuHsuan YuHsuan Chao is a product expert and serial entrepreneur in SaaS. Experienced in the full lifecycle of SaaS from development to go-to-market, she's currently at Zendesk helping thousands of businesses deliver the best customer experiences. 🐾We will update the webinars, if you want to get more marketing knowledge, please subscribe to our channel! 👉🏻 learn more: https://www.growthmarketer.academy/

Growth Strategy for B2B SaaS | GMA Webinars

GraceChong37

Growth strategies should be tailored for the different stages a B2B SaaS is in. Founders should make sure their product, marketing, sales, and support strategies always go hand-in-hand regardless of the stages their companies are at. Great articles I drew my ideas from: 1. Joel York's Three SaaS Sales Models http://chaotic-flow.com/saas-startup-strategy-three-saas-sales-models/ 2. Guillaume Lerouge's Go-To-Market Strategy for B2B SaaS Companies https://www.slideshare.net/GuillaumeLerouge1/go-tomarket-strategy-for-b2b-saas-companies

Growth Strategy for B2B Saas - How to Build Your Product Into a Growth-Ready ...

YuHsuan Chao

Learn how IBM empowers one of the world’s largest marketing organizations to achieve digital excellence. Ari Sheinkin, VP of Marketing Analytics and Suman Patnaik, the team lead for Content User Experience, will share their experience launching a Center of Excellence model to scale the experimentation program globally while catering to local markets and business units. They will discuss how process automation sustains the company’s growth and adoption of website personalization. You will hear about how the team continues to evolve using algorithm-driven Optimizely Recommendations to standardize an “always-on” personalization across all IBM websites.

From a Team of 0 to 6,000: How IBM Accelerated Digital Optimization

Optimizely

It used to be that when a prospect wanted to buy your product, they would start a conversation with a sales rep. But due to the rise in digital buying behaviours, they’re coming to your website and researching anonymously. So how you turn that anonymous data into insight? We invite you to join this webinar as we cover: How to identify all of your web traffic Customising every visit for target accounts Increasing form completions This presentation will feature B2B marketers who will share how they are using their website data to serve up unique web experiences to target accounts and maximise engagement.

Turn anonymous website traffic into known accounts

Leanne Moir

Beat the Competition: Differentiate on Value

ValueSelling Associates, Inc.

Barton Goldenberg Digital transformation Keynote

Barton Goldenberg

Expecto.io Sales Deck

AlexWibowo8

Webinar new seo strategies increased vaue of social marketing for b2 b

olga112

SaaStock 2019 - alison murdock

SaaStock

@ Le Wagon on 11/14/2019 The Growth Concierge is an agency helping startups and well-established companies get early traction, accelerate growth and transform their marketing organization into efficient growth teams. We build cutting-edge growth marketing plans and achieve high-ROI result across all marketing channels with tools and tactics designed for the now Guillaume is a marketing executive and entrepreneur with 15 years of experience in the Tech, Telco, Retail, and CPG industries. He has worked and consulted for high-profile companies (L’Oréal, Bouygues Telecom, Red Bull, Danone, Chanel, Kering, BNP Paribas CARDIF) as well as thriving venture-backed startups (Algolia, Phantombuster, Lunii, Cinemood, SmartGurlz, Les Bons Profs) and agencies (Fabernovel, Atelier BNP Paribas, Rebellion Lab, Silicon-Valley.FR). Guillaume has spent 12 years in Silicon Valley where he was first responsible for scouting new innovations and developing new business opportunities in mobile, media, and tech for Bouygues Telecom and TF1 — part of the Bouygues Group ($40B revenue in 2018). He is speaking extensively on the topic of Growth Marketing Fit around San Francisco and Paris as a mentor for high-profile startup accelerators and training programs: General Assembly, GrowthX, HAX/SOSV, The Refiners, Startup Leadership Program, SenseCube (FR), Hacker Exchange (AUS). He founded The Growth Concierge in 2016, a growth marketing boutique that helps startups get early traction, find product/market fit, refine and map their ideal user profiles, and activate their acquisition channels.

Growth/Marketing-Fit : An actionable framework with free tools to help startu...

Guillaume Dumortier

Similar a Connected Storytelling (20)

ABM for Sales: Double Your Deal Size

This Is How You ABM: All-Star Customers

Building Customer Success With Enhanced Employee Engagement

NYDJ and Capgemini

Customer-Centric, Content First Design at NYC Content Design Meetup

Akaraya credentials 2019

XIDEAS Communications - PR・Digital・Event・Video

Building a Comprehensive Marketing Strategy

Building Personalized ABM Experiences feat. Opensense and Ceros

Beyond Brand Awareness: How Global Enterprises are Enhancing Prospect Intent ...

Growth Strategy for B2B SaaS | GMA Webinars

Growth Strategy for B2B Saas - How to Build Your Product Into a Growth-Ready ...

From a Team of 0 to 6,000: How IBM Accelerated Digital Optimization

Turn anonymous website traffic into known accounts

Beat the Competition: Differentiate on Value

Barton Goldenberg Digital transformation Keynote

Expecto.io Sales Deck

Webinar new seo strategies increased vaue of social marketing for b2 b

SaaStock 2019 - alison murdock

Growth/Marketing-Fit : An actionable framework with free tools to help startu...

Más de Capgemini

COVID-19 heightened chronic challenges within the global healthcare industry. It became a catalyst amid fierce competition and tight regulations for health providers and payers to focus on digital health, cybersecurity, patient data transparency, and a variety of customer-centric and operational enhancements. As a result, we found the 2022 trendline pointing to improvements in access and quality of care. Healthcare challenges such as optimizing the cost of care while simultaneously enabling personalized interventions and consumer-friendly shoppable services are long-standing − but, historically, the industry has been slow to react. Read our Top Trends 2022 report to examine the lingering ramifications of the pandemic, responses from medical and insurance organizations, and the worldwide impact of ever-changing regulatory standards and mandates.

Top Healthcare Trends 2022

Capgemini

A combination of factors − the pandemic, catastrophic weather events, evolving policyholder expectations, and insurers’ drive for operational efficiency and future relevance − are sparking P&C industry changes. In a post-COVID, new-normal environment, the most strategic insurers are building resilient, crisis-proof enterprises poised to take advantage of emerging and future business opportunities. They are leveraging advanced data analytics and novel technologies to assure agility and achieve positive revenue and customer satisfaction outcomes. Competitive advantage will hinge on accelerated digitalization and faster go-to-market. Therefore, win-win partnerships and embedded services with InsurTechs and other ecosystem players are critical. Read Capgemini’s Top P&C Insurance Trends 2022 for a glimpse at the tactical and strategic initiatives carriers are undertaking to boost customer-centricity, product agility, intelligent processes, and an open ecosystem to ensure profitable growth and future-readiness.

Top P&C Insurance Trends 2022

Capgemini

This analysis provides an overview of the top trends in the commercial banking sector as they shift to technology high gear to boost client efficiency and battle a volatile, uncertain, competitive, and evolving landscape. First, it was retail banking. Now, advanced technology is shifting to – and disrupting − the commercial banking space. Many commercial banks, known for paperwork, red tape, and branch dependency, were unprepared to support clients during their post-COVID-19 ramp-up. But now, the digital pivot to new mindsets, partnerships, and processes is in overdrive. As commercial banks grapple with competition from FinTechs, BigTechs, and alternative lenders, their inability to fulfill SME demands and pandemic after-shocks necessitates transformative process changes and a move to experiential, sustainable, and inclusive banking models. We expect banks to strive to meet the demands of corporate clients and SMEs by digitally transforming critical workflows and improving client experience. Additionally, incremental process improvements in the middle and back-office that leverage intelligent automation will keep the competition at bay because engaged clients are loyal. Adopting newer methods to mine data and moving to as-a-Service models will prepare commercial banks to flexibly respond to newcomers and find ways to co-exist through effective collaboration. The time has come for commercial banks to put transformation on the fast track as lending losses in wallet and market share could spill over to other functions! How incumbents react and respond to 2022 trends could determine their relevancy and resiliency in the years ahead.

Commercial Banking Trends book 2022

Capgemini

The Covid-19 pandemic necessitated the payments industry undergo a facelift, sparked by novel approaches from new-age players, fostered by industry consolidation, and customers’ demand for end-to-end experience. Crossing the threshold, the industry is entering a new era – Payments 4.X, where payments are embedded and invisible, and an enabling function to provide frictionless customer experience. As customers make a permanent shift to next-gen payment methods, Digital IDs are critical for a seamless payment experience. The B2B payments segment is witnessing rapid digitization. BigTechs, PayTechs, and industry newcomers are ready to jump in with newfangled solutions to help underserved small to medium-sized businesses (SMBs). As incumbents struggle with profits, new-age firms are forging ahead to take the lead in the Payments 4.X era by riding the success of non-card products and services. The new era demands collaboration, platformification, and firms can unleash full market potential only by embracing API-based business models and open ecosystems. Data prowess and enhanced payment processing capabilities are inevitable to thrive ahead. The clock is ticking for banks and traditional payments firms because the competitive advantage is not guaranteed forever. As industry players seek economies of scale, consolidations loom, and non-banks explore new territories to threaten incumbents’ market share. While all these 2022 trends are at play, central bank digital currency (CBDC) is emerging globally and might open a new chapter in the current payments landscape.

Top Trends in Payments 2022

Capgemini

As we slowly move out of the pandemic, financial services firms have learned the criticality of virtual engagement to business resilience. Wealth management firms will need capabilities to cater to new-age clients and deliver new-age services. This report aims to understand and analyze the top trends in the Wealth Management industry this year and beyond. A year ago, our Top Trends in Wealth Management report emphasized how the pandemic sparked disruption and digital transformation and changing investor attitudes around Environmental, Social, and Corporate Governance (ESG) products. As we begin 2022, many of those trends continue to hold as COVID-19’s wide-reaching effects continue to influence the wealth management industry. As wealth management (WM) firms supercharge their digital transformation journeys, investments in cybersecurity and human-centered design are becoming critical to building superior digital client experience (CX). Another holdover trend − sustainable investing – is gaining mainstream attention and generating increasingly sophisticated client demands. Data and analytics capabilities will become ever more essential for ESG scoring and personalized customer engagement. As large financial services firms refocus on their wealth management business while new digital players make industry strides, competition is becoming historically intense. Not surprisingly, client experience is the new battleground.

Top Trends in Wealth Management 2022

Capgemini

This analysis provides an overview of the top trends in the retail banking sector driven by the competition, digital transformation, and innovation led by retail banks exploring novel ways to create and retain value in evolving landscape. COVID-19 caught banks off guard and shook legacy mindsets to the core. With 20/20 (2020) hindsight, firms are more aware, digitally resilient, and financially stable as they head into 2022. The trials of the past 18 months forced firms to shore up existing business and consider new models and revenue streams. Customer-centricity remains at the top of most FS agendas and is a 2022 focal point. Banks will focus on achieving operational excellence as diligently as delivering superior CX. In 2022 and beyond, it will be paramount for FIs to explore and invest in new technologies to remain relevant and resilient. Banking 4.X will arrive in full force in 2022 with platform-supported firms monetizing diverse ecosystem capabilities and aggressively harvesting data to create experiential customer journeys through intelligent and personalized engagements. The new era will compel future-focused banks to finally abandon legacy infrastructure and collaborate with third-party specialists to solidify their best-fit, long-term roles. Increasingly, open platforms will make banks invisible as banking becomes embedded into customer lifestyles. At the same time, banks will shed asset-heavy models and shift to the cloud for greater agility, speed to market, and faster innovation. The shift will act as a precursor to adopting new technologies on the horizon – 5G and Decentralized Finance. The recent past was filled will extraordinary lessons for financial institutions. Now is the time to act on those learnings and move forward profitably.

Retail Banking Trends book 2022

Capgemini

While COVID-19 has sparked the demand for life insurance, it has also exposed the operating model vulnerabilities in distribution, servicing, and customer retention. In a post-COVID, new-normal environment, insurers need to enhance their capabilities around advanced data management and focus on seamless and secure data sharing to provide superior CX and hyper-personalized offerings. Accelerated digitalization and faster go-to-market are vital to remaining competitive, and win-win partnerships with ecosystems are critical in the journey. Read our Top Life Insurance Trends 2022 to explore the tactical and strategic initiatives carriers undertake to acquire competencies around customer centricity, product agility, intelligent processes, and an open ecosystem to ensure profitable growth and future readiness.

Top Life Insurance Trends 2022

Capgemini

企業におけるデジタルトランスフォーメーシィン（ＤＸ）への意識向上、グローバル化への環境の変化とオンプレミスからクラウドへのシフトで『ＳＡＰ　Ｓ４／ＨＡＮＡ』をデジタルコアとした構築が進んでいます。キャップジェミニはグローバル企業の『ＲＩＳＥ　ＷＩＴＨ　ＳＡＰ』のパートナーとして、ＩＴの力（インテリジェントエンタープライズ）を使った究極の生産性向上の実現を支えていくことを目指しています。詳細はこちらのスライドをご覧ください。

キャップジェミニ、あなたの『ＲＩＳＥ　ＷＩＴＨ　ＳＡＰ』のパートナーです

Capgemini

The Property & Casualty insurance landscape is evolving quickly with the changing risk landscape, entry of new players, and changing customer expectations. The ripple effects of COVID-19 on the P&C insurance industry and natural disasters such as forest fires have adversely impacted insurance firm books. In this scenario, to ensure growth and future-readiness, the most strategic insurers strive to be ‘Inventive Insurers’ – assuming a customer-centric approach, deploying intelligent processes, practicing business resilience and go-to-market agility, and embracing an open ecosystem. Read our Property & Casualty Insurance Top Trends 2021 report to explore the strategies insurers are adapting to remain competitive amidst the evolving business landscape and how they can explore new ways to enhance their profitability.

Property & Casualty Insurance Top Trends 2021

Capgemini

A combination of factors such as demographic changes, evolving consumer preferences, and desire to become operationally efficient were already spurring changes in the life insurance industry. Enter 2020 – the COVID-19 pandemic is having a significant impact on the industry. At the peak of disruption, the focus was on ensuring business continuity, but new initiatives are cropping up to tackle the challenges as the industry is adapting to the new normal. Furthermore, COVID-19 has acted as a catalyst, pushing life insurers to prioritize their efforts on improving customer centricity, developing go-to-market agility, making processes intelligent, building business resilience, and embracing the open ecosystem. Read our Life Insurance Top Trends 2021 report to explore the strategies insurers are adopting to manage the changing market dynamics.

Life Insurance Top Trends 2021

Capgemini

The uncertainty of 2020 is setting the global tone for the immediate future in the financial services industry. So it is no surprise banks are laser-focused on business resilience, emphasizing both financial and operational risks. The need to adapt quickly to new normal conditions through virtual customer engagement is clear. Customer centricity continues to drive commercial banks’ solution designs. And, the pandemic compelled products that deliver immediate client value ‒ quick digital onboarding, seamless lending, and support for small and medium-sized enterprises (SMEs). The onus is now on banks to go to market more quickly, which requires the implementation of intelligent processes and integrating corporates’ enterprise resource planning (ERP) systems with banking workflows. To achieve go-to-market agility, banks across the globe are investing in and collaborating with FinTechs. Many of these partnerships are focused on boosting digital lending and providing seamless support to anxious small-business clients in need of assurance. With newfound impetus for FinTech collaboration, commercial banks have picked up their step on the path toward OpenX. COVID-19 made it evident that survival during turbulence is manageable through collaboration with ecosystem players. Read our Top Trends in Commercial Banking 2021 report to explore the strategies banks are adapting to transform their businesses from a product-led, siloed model to an experiential and agile plan.

Top Trends in Commercial Banking: 2021

Capgemini

When we published the Top Trends in Wealth Management 2020, little did we foresee the pandemic that would sweep through the world and disrupt life as we knew it. Yet, when we reviewed last year’s trends, we found that many still hold and some have taken on even greater relevance. One such trend is sustainable investing, which had begun to gain prominence as investors became more aware of ESG considerations, and firms rolled out more sustainable investing offerings. Another trend that has accelerated in the post-COVID world is the importance of investing in omnichannel capabilities and technologies such as artificial intelligence (AI) to enhance personalization and advisor effectiveness. The pandemic has driven wealth management firms to accelerate their digital transformation journey, with some immediate focus areas being interactive client communications and digital advisor tools. There is no denying that time is of the essence. Yes, budgets are tight, but the Open X ecosystem offers wealth management firms opportunities to reimagine their operating models and deliver excellent customer experience cost-effectively.

Top Trends in Wealth Management: 2021

Capgemini

Top trends in Payments: 2020 highlighted the payments industry’s flux driven by new trends in technology adoption, innovative solutions, and changing consumer behavior. The pandemic has tested the digital mastery of players, who are already grappling with transition. Non-cash transactions are on a robust growth path, accelerated by increased adoption during COVID-19. Regulators are working to instill trust and address non-cash payments risk amid unparalleled growth as players collaborate to quell uncertainty. Regional initiatives, such as the P27 (Nordics real-time payments system) and the EPI (European Payments Initiative), are gaining traction in response to country-level fragmentation and competition. Investment in emerging technologies is looked upon as an elixir to mitigate fraud, data-driven offerings are being considered for providing value-added propositions, and distributed ledger technology is in focus for digital currency solutions, efficiency enhancement, and cost gains. New players, such as retailers/merchants, are integrating payments into their value chains while technology giants are upscaling their financial services game by weaving offerings around payments as a center stage. Constrained by budgets, firms consider business models such as Platform-as-a-Service (PaaS) to provide cost-effective and superior customer experience.

Top Trends in Payments: 2021

Capgemini

A combination of factors, including demographic changes, evolving consumer preferences, and regulatory and compliance mandates, were already spurring change in the health insurance industry. Enter 2020 and the COVID-19 pandemic, which is having sweeping implications for the industry. At the peak of disruption, the focus was on ensuring business continuity, but new initiatives are cropping up to tackle the challenges as the industry adapts to the new normal. Furthermore, some changes are here to stay, and it will be prudent for the industry players to be resilient to the market shifts by being agile, improving member centricity, making processes intelligent, and embracing the open ecosystem. Read our Health Insurance Top Trends 2021 report to explore the strategies insurers are adopting to manage the external pressures.

Health Insurance Top Trends 2021

Capgemini

The banking industry’s resilience is being tested as banks navigate through a remarkable 2020 filled with uncertainties. The impact of COVID-19 has been about setting the tone for future operational models. Retail banks have shifted focus towards integrated risk management with a more holistic view of operational risks. Adapting to the new normal, banks have prioritized cost transformation while engaging customers virtually. Incumbents sought to be more responsible within fast-changing environmental conditions and ESG remained a critical focus. To provide more experiential services, banks are leveraging techniques such as segment-of-one to hyper-personalize offerings while aiming to humanize digital channels for increased engagement. Banks are also revamping middle and back offices, going beyond the front end leveraging intelligent processes. Open X is enabling banks to play on their strengths and use the expertise of ecosystem players. Going forward, banks are poised to become an enhanced one-stop shop by providing consumers value-adding FS and non-FS experiences. To acquire customers in cost-effective manner, retail banks are tapping value-based propositions ‒ such as POS financing and mortgage refinancing. Further, Banking-as-Service provides incumbents a way to provide their high-value offerings to other players. In preparation for the future, banks will be looking to improve their go-to-market agility by leveraging the benefits of cloud. This analysis outlines the top 10 trends in retail banking for 2021.

Top Trends in Retail Banking: 2021

Capgemini

Capgemini’s Connected Autonomous Planning

Capgemini

Financial services is undergoing a paradigm shift that is forcing incumbent retail banks to rethink growth strategies as they struggle to remain relevant. Growing competition from BigTechs, FinTech firms, and challenger banks has added to the complexity created by increasingly stringent regulatory and compliance requirements. Customers now expect a seamless customer journey and personalized offerings because they have become accustomed to top-notch individualized service from GAFA giants Google, Apple, Facebook, and Amazon. The changing ecosystem offers established banks new, unexplored opportunities and encourages a transition beyond traditional products to meet the exacting requirements of today’s customers. Bank collaboration with FinTech and RegTech partners is becoming commonplace. Incumbents are exploring point-of-sale financing and unsecured consumer lending, while they also boost their digital channel competencies to reach a broader customer base. Banks are beginning to accept open APIs and are working with third-party specialists to create an open shared marketplace. Technological advancements such as AI are fueling efforts to evolve customer onboarding and touchpoint processes. Increasingly, banks are turning to design thinking methodology to understand the customer journey, extract deep insights, and develop a more refined user experience across the customer lifecycle. Our analysis of the top retail banking trends for 2020 offers a glimpse into the fast-changing banking ecosystem and explores the tools and solutions being used to face new-age challenges.

Top Trends in Retail Banking: 2020

Capgemini

Aspects of the life insurance industry have remained constant for years – and so have premiums. Traditional savings products have taken a huge hit in terms of attractiveness because low interest-rates prevail. Meanwhile, the risk landscape is shifting, and insurers need to align better with the emerging business environment, manage changing customer preferences, and improve operational efficiencies. Within today’s scenario, industry players are undertaking tactical and strategic shifts in attempts to manage unpredictable market dynamics. Insurers must develop alternative products to breathe new life into policies and leverage emerging technologies (artificial intelligence (AI), analytics, and blockchain) to improve efficiency, agility, flexibility, and customer-centricity. Read Top Trends in Life Insurance: 2020 for a look at the innovative steps future-focused insurers are considering to meet industry challenges and opportunities.

Top Trends in Life Insurance: 2020

Capgemini

The health insurance industry is evolving and undergoing significant changes. As the risk landscape shifts, insurers are working to improve operational efficiencies, meet evolving customer preferences, and align better with the changing business environment. Accordingly, payers must adapt and align business models and offerings. An incisive tactical approach is required to accommodate members’ needs and related emerging risks — medical, health, and environmental. Advanced technologies such as artificial intelligence, analytics, automation, and connected devices are enabling insurers to manage these changes proactively, partner with members, and help to prevent risks, all the while continuing to fulfill payer responsibilities. Read Top Trends in Health Insurance: 2020 to learn which strategies insurers are adopting to navigate and align with today’s challenges.

Top Trends in Health Insurance: 2020

Capgemini

Top Trends in Payments: 2020

Capgemini

Más de Capgemini (20)

Top Healthcare Trends 2022

Top P&C Insurance Trends 2022

Commercial Banking Trends book 2022

Top Trends in Payments 2022

Top Trends in Wealth Management 2022

Retail Banking Trends book 2022

Top Life Insurance Trends 2022

キャップジェミニ、あなたの『ＲＩＳＥ　ＷＩＴＨ　ＳＡＰ』のパートナーです

Property & Casualty Insurance Top Trends 2021

Life Insurance Top Trends 2021

Top Trends in Commercial Banking: 2021

Top Trends in Wealth Management: 2021

Top Trends in Payments: 2021

Health Insurance Top Trends 2021

Top Trends in Retail Banking: 2021

Capgemini’s Connected Autonomous Planning

Top Trends in Retail Banking: 2020

Top Trends in Life Insurance: 2020

Top Trends in Health Insurance: 2020

Top Trends in Payments: 2020

Último

Presentation on how to chat with PDF using ChatGPT code interpreter

naman860154

2024: Domino Containers - The Next Step. News from the Domino Container commu...

Martijn de Jong

The Raspberry Pi 5 was announced on October 2023. This new version of the popular embedded device comes with a new iteration of Broadcom’s VideoCore GPU platform, and was released with a fully open source driver stack, developed by Igalia. The presentation will discuss some of the major changes required to support this new Video Core iteration, the challenges we faced in the process and the solutions we provided in order to deliver conformant OpenGL ES and Vulkan drivers. The talk will also cover the next steps for the open source Raspberry Pi 5 graphics stack. (c) Embedded Open Source Summit 2024 April 16-18, 2024 Seattle, Washington (US) https://events.linuxfoundation.org/embedded-open-source-summit/ https://eoss24.sched.com/event/1aBEx

Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...

Igalia

Histor y of HAM Radio presentation slide

vu2urc

Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024

The Digital Insurer

BooK Now Call us at +918448380779 to hire a gorgeous and seductive call girl for sex. Take a Delhi Escort Service. The help of our escort agency is mostly meant for men who want sexual Indian Escorts In Delhi NCR. It should be noted that any impersonator will get 100 attention from our Young Girls Escorts in Delhi. They will assume the position of reliable allies. VIP Call Girl With Original Photos Book Tonight +918448380779 Our Cheap Price 1 Hour not available 2 Hours 5000 Full Night 8000 TAG: Call Girls in Delhi, Noida, Gurgaon, Ghaziabad, Connaught Place, Greater Kailash Delhi, Lajpat Nagar Delhi, Mayur Vihar Delhi, Chanakyapuri Delhi, New Friends Colony Delhi, Majnu Ka Tilla, Karol Bagh, Malviya Nagar, Saket, Khan Market, Noida Sector 18, Noida Sector 76, Noida Sector 51, Gurgaon Mg Road, Iffco Chowk Gurgaon, Rajiv Chowk Gurgaon All Delhi Ncr Free Home Deliver

08448380779 Call Girls In Greater Kailash - I Women Seeking Men

Delhi Call girls

Data Cloud, More than a CDP by Matt Robison

Anna Loughnan Colquhoun

Explore 'The Codex of Business: Writing Software for Real-World Solutions,' a compelling SlideShare presentation that delves into digital transformation in healthcare. Discover through a detailed case study how Agile methodologies empower healthcare providers to develop, iterate, and refine digital solutions that address real-world challenges. Learn how strategic planning, user feedback, and continuous improvement drive success in deploying technologies that enhance patient care and operational efficiency. Ideal for healthcare professionals, IT specialists, and digital transformation advocates seeking actionable insights and practical examples of technology making a real difference.

The Codex of Business Writing Software for Real-World Solutions 2.pptx

Malak Abu Hammad

Abhishek Deb(1), Mr Abdul Kalam(2) M. Des (UX) , School of Design, DIT University , Dehradun. This paper explores the future potential of AI-enabled smartphone processors, aiming to investigate the advancements, capabilities, and implications of integrating artificial intelligence (AI) into smartphone technology. The research study goals consist of evaluating the development of AI in mobile phone processors, analyzing the existing state as well as abilities of AI-enabled cpus determining future patterns as well as chances together with reviewing obstacles as well as factors to consider for more growth.

Exploring the Future Potential of AI-Enabled Smartphone Processors

debabhi2

08448380779 Call Girls In Friends Colony Women Seeking Men

Delhi Call girls

Choosing the right accounts payable services provider is a strategic decision that can significantly impact your business's financial performance and operational efficiency. By considering factors such as expertise, range of services, technology infrastructure, scalability, cost, and reputation, businesses can make informed decisions and select a provider that aligns with their unique needs and objectives. Partnering with the right provider can streamline accounts payable processes, drive cost savings, and position your business for long-term success. https://katprotech.com/accounts-payable-and-purchase-order-automation/

Factors to Consider When Choosing Accounts Payable Services Providers.pptx

Katpro Technologies

GenCyber Cyber Security Day Presentation

Michael W. Hawkins

In this session, we will delve into strategic approaches for optimizing knowledge management within Microsoft 365, amidst the evolving landscape of Copilot. From leveraging automatic metadata classification and permission governance with SharePoint Premium, to unlocking Viva Engage for the cultivation of knowledge and communities, you will gain actionable insights to bolster your organization's knowledge-sharing initiatives. In this session, we will also explore how to facilitate solutions to enable your employees to find answers and expertise within Microsoft 365. You will leave equipped with practical techniques and a deeper understanding of how there is more to effective knowledge management than just enabling Copilot, but building actual solutions to prepare the knowledge that Copilot and your employees can use.

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...

Drew Madelung

Created by Mozilla Research in 2012 and now part of Linux Foundation Europe, the Servo project is an experimental rendering engine written in Rust. It combines memory safety and concurrency to create an independent, modular, and embeddable rendering engine that adheres to web standards. Stewardship of Servo moved from Mozilla Research to the Linux Foundation in 2020, where its mission remains unchanged. After some slow years, in 2023 there has been renewed activity on the project, with a roadmap now focused on improving the engine’s CSS 2 conformance, exploring Android support, and making Servo a practical embeddable rendering engine. In this presentation, Rakhi Sharma reviews the status of the project, our recent developments in 2023, our collaboration with Tauri to make Servo an easy-to-use embeddable rendering engine, and our plans for the future to make Servo an alternative web rendering engine for the embedded devices industry. (c) Embedded Open Source Summit 2024 April 16-18, 2024 Seattle, Washington (US) https://events.linuxfoundation.org/embedded-open-source-summit/ https://ossna2024.sched.com/event/1aBNF/a-year-of-servo-reboot-where-are-we-now-rakhi-sharma-igalia

A Year of the Servo Reboot: Where Are We Now?

Igalia

Real Time Object Detection Using Open CV

Khem

Heather Hedden, Senior Consultant at Enterprise Knowledge, presented “The Role of Taxonomy and Ontology in Semantic Layers” at a webinar hosted by Progress Semaphore on April 16, 2024. Taxonomies at their core enable effective tagging and retrieval of content, and combined with ontologies they extend to the management and understanding of related data. There are even greater benefits of taxonomies and ontologies to enhance your enterprise information architecture when applying them to a semantic layer. A survey by DBP-Institute found that enterprises using a semantic layer see their business outcomes improve by four times, while reducing their data and analytics costs. Extending taxonomies to a semantic layer can be a game-changing solution, allowing you to connect information silos, alleviate knowledge gaps, and derive new insights. Hedden, who specializes in taxonomy design and implementation, presented how the value of taxonomies shouldn’t reside in silos but be integrated with ontologies into a semantic layer. Learn about: - The essence and purpose of taxonomies and ontologies in information and knowledge management; - Advantages of semantic layers leveraging organizational taxonomies; and - Components and approaches to creating a semantic layer, including the integration of taxonomies and ontologies

The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf

Enterprise Knowledge

The 7 Things I Know About Cyber Security After 25 Years | April 2024

Rafal Los

Advantages of Hiring UIUX Design Service Providers for Your Business

Pixlogix Infotech

A Domino Admins Adventures (Engage 2024)

Gabriella Davis

CNv6 Instructor Chapter 6 Quality of Service

giselly40

Connected Storytelling

5. 6 © 2019 Lyons Consulting Group, a Capgemini Company MARKETING CHANNELS EmailSocial PPCSearch TAILORED EXPERIENCES BlogLook Book Product Line Testimonials Ambassador Usage Guides Product Detail Article Are you landing customers on the right page with the right content experience? Generic Browse Generic Home GENERIC

17. 20 © 2019 Lyons Consulting Group, a Capgemini Company #1 Connect marketing to relevant commerce points to reduce bounce rates and improve usability. #2 Produce more tailored versions of content with strategic content templates and streamlined workflows. 9 © 2019 Lyons Consulting Group, a Capgemini Company #1 Connect marketingtorelevant commercepoints to reduce bounce rates and improve usability. #2 Producemoretailoredversionsof content with strategic content templates and streamlined workflows.

18. 21 © 2019 Lyons Consulting Group, a Capgemini Company TIPS / QA  Explore your content design templates  Map the journeys from marketing touchpoints to commerce landing pages  AB test the journeys and content design templates

19. 22 © 2019 Lyons Consulting Group, a Capgemini Company CONTENT STRATEGY MISSION CONTENT DESIGN SYSTEM PEOPLE + TOOLS Collaboration & Governance • Facilitate storytelling across departments • Align disciplines to deliver more tailored, connected experiences Strategic Content Templates • A content design system provides the right content experience at the right moment Passion, Personalities and Brand Value • Build brand affinity • Deliver lifestyle benefits • Create enjoyment Topic Clusters & Storytelling • Build more content around fewer themes and connect the dots between touch points

Notas del editor

LYONSCG is digital commerce agency with holistic services from strategy to implementation. Our design team is the most experienced SF Commerce Cloud team worldwide. We work across a board spectrum of verticals and brands. The commerce industry is more complex than ever and customer expectations are higher than ever. We work with our clients to create Design Roadmaps to prioritize their next steps. Personalization and enhanced content are two key areas we are focused on with our brands. And we’ll share some of our thoughts today. Let’s jump in. 60:
Brand AffinityBrand affinity describes consumers who believe a particular brand shares common values with them. These shared values help build a relationship which tends to retain loyal customers for longer. All brand purchases are a mixture of an emotional, rational and behavioral decision. When a customer feels an affinity to a brand, the emotional aspect is more likely to play a part in the decision.
Brand AffinityBrand affinity describes consumers who believe a particular brand shares common values with them. These shared values help build a relationship which tends to retain loyal customers for longer. All brand purchases are a mixture of an emotional, rational and behavioral decision. When a customer feels an affinity to a brand, the emotional aspect is more likely to play a part in the decision.
We know this story. We tell it with every ESP partner, and talk about the value of customer journeys. No matter how amazing our AM team is, they are never going to coach customers through what segment to target, how to drive them there, how to create a product launch, etc.
We know this story. We tell it with every ESP partner, and talk about the value of customer journeys. No matter how amazing our AM team is, they are never going to coach customers through what segment to target, how to drive them there, how to create a product launch, etc.

Connected Storytelling

Recomendados

Recomendados

Más contenido relacionado

La actualidad más candente

La actualidad más candente (20)

Similar a Connected Storytelling

Similar a Connected Storytelling (20)

Más de Capgemini

Más de Capgemini (20)

Último

Último (20)

Connected Storytelling

Notas del editor