2. We help make brands relevant every day.
Our process leverages real-time consumer insights to create and distribute original,
multi-media branded content the moment it is relevant to an audience.
We call our discipline “relevant content marketing,” and we have been practicing it for
Fortune 500 companies for over three years.
Please watch our process video :
http://youtu.be/kBfmHcaw0BI
5. CLIENT: Bud Light !
EVENT: World Cup !
Luis Suarez of Uruguay bites an
Italian soccer player during
play. R24 presented this idea to
Bud Light and had it approved
and posted to Twitter within
an hour after the incident.
Consumer and trade news
outlets reported on how
Bud Light successfully won
the moment. See links below.
http://www.adweek.com/news/
technology/big-brands-react-luis-suarez-
s-world-cup-biting-incident-
158549
http://www.huffingtonpost.com/
2014/06/25/suarez-bite-memes-jokes_
n_5529873.html
6. CLIENT
Bud Light !
EVENT:
2014 March
Madness:
Released right
after Mercer
beat Duke !
COPY:
Underdog
eat your bracket?
7. CLIENT
Bud Light !
EVENT:
LeBron James
announces his return
to Cleveland !
8. CLIENT
Bud Light !
EVENT:
ESPN leaks photos of
their body issue !
10. https://vine.co/v/MQWiBxwZLlz
!
CLIENT
Bud Light !
EVENT:
“Respect “Nike commercial
for retiring Derek Jeter
reaches 3 million views in
24 hours. BL Vine video
response launched on his
first at bat during the MLB
All Star Game.
21. CLIENT
Budweiser !
EVENT
Johnny Cash
Album release !
COPY
Johnny Cash’s
new album is out
today. We’re proud
to say we’ve been
there for the
whole ride.
22. CLIENT
Budweiser !
EVENT
Johnny Cash
Album release ! Image response to
comment thread
requests to see an
8 track version
of the post