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Joshua Potter Design Portfolio
1.
2. The Kafi and Kreem project was a
double two page spread of two
fellow collegiates posing as rap
stars for the Society of
Publication Designers magazine
article contest. I am surprised at
how well the design turned out, as
well as the overwhelmingly positive
response and laughter from my
graduating class. Enjoy.
3.
4.
5.
6. Dapper is a magazine for the sophisticated man. It
features articles on suit selections, style tips,
and strengthening workplace relationships so you can
become your own boss. The project features pictures
from Mens Health magazine, but the design features
are product of yours truly.
7.
8. go ahead and show off
The Best Suits for Men
Right Suit
Right Occasion
9. “
“
www.menstylepower.com
* If you’re slight and shorter than average a bespoke suit are usually the best, mostly worsted wool for
business suits. These fabrics are used in the counts of 80′s and
90′s, or super 100′s, super 150′s and higher. The counts in the
Its all in the appearance...
Avoid loud patterns – The print of an overly bold pattern screams
for attention and will only draw attention to your slight frame. range of 80′s and 90′s also feel great and usually last longer than
Subdued, chilled out colours and small stripes, if any, will be far higher counts made at even the best clothing manufacturers. For
more stylish for you. Stripes – For shorter men, the next best thing those who can afford it, a bespoke suit made in the super 150′s
to a shoe with a higher sole is a suit with vertical stripes. As stripes fabric can be an absolute asset. It feels fabulously comfortable to A successful investment-banker in an elegant It’s important to find the style that suits your
run top to bottom, they tend to draw the eye upward. Plus, they wear and looks even better. Zegna suit, a lawyer about town in an elegant personality, fits your career (bling in a conserva-
also lengthen your frame by elongating the look of the suit; giving
two-piece affair, a politician on television in a tive law firm certainly won’t go down that well!)
you the illusion of appearing taller than you really are. Go for Made-to-Measure Men’s Suits: formal suit-and-tie: all these members of the and helps you ease forward in the game of life.
double vents – Small guys, the double-vent jacket was created
male species depend on their suiting and style to
with you in mind. The dual slits (or vents) along the side empha- Not every one is privileged enough to get a bespoke suit made, but 4. Accessorise!
gain them standing and instant respect in their
size the outside lines of the body; in doing so, they establish an there is a range of suits which is nearly as good. With made-to-
public life. Wearing an impeccably tailored suit
attractive, longer silhouette that complements and lengthens your measure suits, (a pre-made pattern modified to fit the client, with Ties are the one accessory for men that can really
is already a statement of affluence and impec-
frame. a limited selection of options and fabrics is available) it is possible be personalised and allow you to express
cable taste, while the cut and style speak volumes
to achieve a degree of customization because the tailor takes up to yourself and add some color and diversity. Ties
More about suits … about the wearer even before a single word is
25 measurements of an individual body, and these are then sent to can be suited up or dressed down with jeans and
spoken.
the factory. Here, alterations are made to already available basic a white shirt (open top button and loose knot).
The Bespoke Suit: patterns in order to achieve the best fit possible. Special requests The suit became commonplace in late 17th Wander into second stores to dig up some classic
like extra pockets, specific fabrics and linings, and a certain design Century France. Louis XIV, the ultimate emperor and vivid ties with vibe and spirit, and perhaps
These are custom made by a tailor from a pattern created entirely and style can be accommodated. Some of the best fabrics, threads
from the client’s measurements, giving the best-fit and free choice of style led the charge towards a more casual and spend a bit more on some nice new (perhaps
and interlinings are used, which helps guarantee a quality suit. But comfortable attire for men during his 72-year black or red) versatile ties.
of fabric. Some of the most expensive suits in the world are pains- the production is assembly line, and many tailors work on the suit
takingly hand made by an increasingly scarce breed of extremely reign, shifting the style of male clothing from the
at different stages of production, unlike the single tailor for the doublet, hose, and cloak, the fundamentals of a 5. Find the right fit for your body:
skilled tailors. bespoke suit. Ermenegildo Zegna su Misura does some of the best man’s wardrobe, to coats, vests, and breeches –
fittings in the made-to-measure industry. A good deal of technol- * If you’re a big guy:
These tailors know how to make suits that hide physical flaws and the three predecessors of modern male attire.
ogy goes into the making of these suits and their fabrics. Some
highlight attributes, without sacrificing comfort. Machine use is Remember there’s more of you to love, so wear
Zegna suits use fabrics like Micronsphere which has all the great Suits are the ultimate business statement making
minimal, and each and every nuance of a client’s spoken and your bulk with pride. Wear lightweight, suits
qualities of a worsted but is also stain-resistant, or Cashco, which an impression at interviews, in boardrooms,
unspoken needs are met and often exceeded. Brioni, Attolini, built from heavier textiles will only add weight.
is a blend of cashmere and cotton, making it an all-weather fabric. during cocktails and formal dinners. Why? A suit
Kiton, Luigi Borelli and Caraceni are some of the best known Soft, worsted wools are your best friend. Choose
names in Italian bespoke suits. Some of the world’s most expen- is still seen as a way to gain respectability and a
Off-the-peg Designer Men’s Suits: darker colors which give desired slimming factor
sive suits are the Kiton K50s exclusively tailored by Senor D’Orsi, man wearing a well-fitted stylish suit means
plus they’re classy and classic. If you’re going to
one of the finest tailors in the world. He makes not more than 50 business.
Though these cost about half that of a good made-to-measure stripe it, make it a solid vertical to create a sleek,
suits in a year, each costing up to 50,000 USD. The fabrics used on Italian suit, they are still worth the money. The first and foremost slender visual. The jacket: Two buttons are
So how do you pick the best suit for you?
advantage is speed, no agonizing fittings and long waits for the optimal – they won’t draw attention to your
suit to get ready, and if chosen carefully, an off-the-peg suit from Sailing past the French Riviera in a Salvatore bulky frame and stay single on the vent, which
Prada, Armani, Versace or Gucci fits quite well and is unbeatable Ferragamo suit will give you the extra room you need minus the
for casual elegance and comfort. The trick is to shop around for the extra attention.
right size, cut and look. What is more, off-the-peg suits are good 1. You need at least one fantastic suit in your
for those who are looking for variations and for different types of wardrobe. * If you’re tall and lean
fabrics and styles. The beauty of an off-the-peg designer suit lies
in its ability to change from season to season, and to bring in a hint If you don’t have much money then probably the Add weight with heavier fabrics – on a tall,
of casual flair to the conservative world of men’s business cloth- one item to make a large one off investment in is skinny guy, lightweight fabrics will hang and
ing. your jacket. Don’t feel shy spending at least $500 make you look all the more frail. Heavier wools
for a great suit – even more if you can afford it. like tweed or a heavier weight worsted wool that
Ready to Wear: Then substitute it with a couple more light- hold their form is the smart decision; and give
weight suits and jackets in the $200-$400 range you much-needed proportion and the appearance
These suits are mass produced, least expensive and most common. to help mix things up. of additional weight. Colours – opt for the greys
You’ll find them in department stores and they’re a good option and classic browns – Lighter colors, will add
for the budget conscious shopper. If you’re diligent in shopping 2. Always make sure your suits and shirts fit weight to your overall look. Jacket? Three
carefully and following the tips above on getting the best fit for well around the collar. buttons create height and length, tall guys, with
you, these suits may allow you to look suitably elegant in business their longer torsos, can pull this look off success-
attire and save your pocket at the same time. Don’t buy oversized collars, they come across as fully. Keep it classy with the single vent –
slack and lazy. And too tight, well, we all need to Although taller, slimmer men tall, skinny men
In all, wearing a tailored and well fit suit could do wonders for breathe now don’t we?? have two options for the vent: we advise that you
your love and work life. A man in a fabulous suit is a great stick with a single-vent or ventless jacket which
creature to cast your eyes on; he commands respect without even 3. Match the suit to your lifestyle is always the classier choice.
uttering a word and he walks confidently, with grace and sleek
power, which is why here at MenStylePower, we’re highly Some men can easily mix patterns, suits, stripes,
loud pocket kerchiefs, silky shiny materials, hats,
continued on page 43
motivated to encourage all dudes to suit it up.
43 25
tophats, and blinged up cufflinks. Some cannot!!
16. Fossil Fuel Energy Drink! Unleash your Prehistoric
Power! Fossil Fuel started as a school project but
ended up being a class-wide phenomenon. Fossil Fuel
is an all natural energy drink made with ingredients
from all over the world. With the natural energy boost
you gain from drinking this Prehistoric Power, you can
take on anything.
17.
18.
19. New
Baskerville
Before Baskerville, the standard English type of the early
eighteenth century was Caslon- a traditional font that dated
back to Aldus Manutius (fifteenth century). The eighteenth
century printer John Baskerville was known for technological
improvements in existing fonts, inks, and presses that pro-
duced a clearer, blacker type than any of his contemporaries
could manage. Unfortunately, critics maintained that his type
“hurt the eye” and would be “responsible for blinding the
nation.” It was a commercial failure and wasn’t revived until
the early twentieth century.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
`~!@#$%^&*()_+-={}[]|;’:”,./<>?
20. Goodwill was my part-time employer throughout
college, so I found it relatively easy to make
an ad campaign for them to promote donations.
Goodwill- Its More than the Store is the actual
slogan for Goodwill of Delaware and Delaware
County and I decided to use the slogan as a
basis for the copy in the ads. I wanted to
promote donations by explaining to the public
exactly what Goodwill does and how they help the
less fortunate. I believe that if these ads were
in circulation, they would increase donor and
customer flow quite effectively.
21. Instead of throwing away your gently used clothing and household items, why not donate them to
Goodwill? The reward is two-fold: You get rid of the stuff you no longer need, and you help Goodwill
provide services to the less fortunate and disabled with the money earned by your donated goods.
Stop by one of Goodwill of Delaware and Delaware County’s stores today to help change some
people’s lives. Goodwill, We are More than the Store.
We are More than the Store
22. Goodwill of Delaware and Delaware County is
on a mission. The objective is to use charitable
donations from the community towards train-
ing programs designed to help people with
barriers to employment find jobs. The mission
is simple, but we need your help. Stop by any
Goodwill location and donate your gently used
household items and clothes so we can give
back to the community. Goodwill, We are More
than the Store.
We are More than the Store
23. Customers are familiar with Goodwill as being
a thrift store. Although that may be true, the
purpose behind Goodwill of Delaware and
Delaware County is much deeper. We provide
people with barriers to employment
educational opportunities in order for them to
enter the work force more effectively. When
you donate, you create jobs. Donate to Create.
Goodwill, We are More than the Store.
We are More than the Store
24. This library poster project was the most fun
I have ever had with a design. I wanted to
make a library ad containing an animal going
crazy over books. Squirrel. Going nuts. See
my process?