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Top 7 Books
Recommended by Marketing
Professionals
If you’re looking to further your career or learn more about
your industry, there’s no better place to start than by readi...
That’s why we’ve compiled the top book recommendations
from marketing professionals to help you start your search.
Whether...
1. Contagious: Why
Things Catch On
By Jonah Berger
1. Contagious: Why Things Catch On
Recommended by: Danny Garcia, Marketing Operations
Manager at Stacklist
Why you should ...
1. Contagious: Why Things Catch On
Recommended by: Casandra Campbell, Content Marketer Lead
at Shopify
Why you should read...
2. Made to Stick
By Chip and Dan Heath
2. Made to Stick
Recommended by: Beth Carter, head of Clariant Creative
Agency
Why you should read it: “The book is basica...
3. CA$HVERTISING:
How to Use More than
100 Secrets of Ad-
Agency Psychology to
Make Big Money
Selling Anything to
Anyone
B...
3.CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency
Psychology to Make Big Money Selling Anything to Anyone
Rec...
4. Chief Marketing
Officers at Work
By Josh Steimle
4. Chief Marketing Officers at Work
Recommended by: Chris Jones, Director of SEO at MWI
Why you should read it: “In this b...
4. Chief Marketing Officers at Work
Why you should read it (cont’d): “Trends in digital marketing,
analytics, and marketin...
5. #AskGaryVee: One
Entrepreneur’s Take
on Leadership, Social
Media, and Self-
Awareness
By Gary Vaynerchuk
5. #AskGaryVee: One Entrepreneur’s Take on
Leadership, Social Media, and Self-
Awareness
Recommended by: Stephen Twomey, M...
6. SEO 2017: Learn
Search Engine
Optimization With
Smart Internet
Marketing Strategies
By Adam Clarke
6. SEO 2017: Learn Search Engine
Optimization With Smart Internet Marketing
Strategies
Recommended by: Lori Appleman, Co-F...
6. SEO 2017: Learn Search Engine
Optimization With Smart Internet Marketing
Strategies
Why you should read it (cont’d): “I...
7. Nonsense: The
Power of Not Knowing
By Jamie Holmes
7. Nonsense: The Power of Not Knowing
Recommended by: Scott Severson, president of content
marketing and native advertisin...
7. Nonsense: The Power of Not Knowing
Why you should read it (cont’d): “Through highly entertaining
anecdotes and real-lif...
Originally written by Rebecca Weisenhoff,
the full post can be found here
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Top 7 Books Recommended by Marketing Professionals

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There are no shortage of books you should read to further your knowledge of the marketing industry. The options can be overwhelming, so we’ve put together recommendations of books by marketing professionals to help you narrow down your search.

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Publicado en: Marketing
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Top 7 Books Recommended by Marketing Professionals

  1. 1. Top 7 Books Recommended by Marketing Professionals
  2. 2. If you’re looking to further your career or learn more about your industry, there’s no better place to start than by reading books written by other experts in your field. The sheer volume of options can be overwhelming, especially if you’re unsure which topic you’d like to read about.
  3. 3. That’s why we’ve compiled the top book recommendations from marketing professionals to help you start your search. Whether you want to learn about SEO, content marketing, or becoming a better leader, these books will point you in the right direction.
  4. 4. 1. Contagious: Why Things Catch On By Jonah Berger
  5. 5. 1. Contagious: Why Things Catch On Recommended by: Danny Garcia, Marketing Operations Manager at Stacklist Why you should read it: “What makes this book the best marketing book? It answers every question a marketer wants answered. What makes things go viral? How can I make my product a success? What’s the best way to tell my story? Berger writes about different examples in history from companies and entrepreneurs that have figured out how to elicit responses and hook people into their products. It’s the best way to really learn what makes things catch on.”
  6. 6. 1. Contagious: Why Things Catch On Recommended by: Casandra Campbell, Content Marketer Lead at Shopify Why you should read it: “On the surface, it’s a book about virality and why some stories spread while other’s done, but at a deeper level, it provides excellent guidance for shaping your core message and designing all of your marketing around that core message. Most importantly, the insights outlined in Contagious are based on data rather than one person’s opinion.”
  7. 7. 2. Made to Stick By Chip and Dan Heath
  8. 8. 2. Made to Stick Recommended by: Beth Carter, head of Clariant Creative Agency Why you should read it: “The book is basically a how-to guide for storytelling, which every marketer needs to master. And the stories they tell in the book bring everything they explain to life. It’s a wonderful, highly enjoyable read.”
  9. 9. 3. CA$HVERTISING: How to Use More than 100 Secrets of Ad- Agency Psychology to Make Big Money Selling Anything to Anyone By Drew Eric Whitman
  10. 10. 3.CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone Recommended by: Devon Vocke, Principal / Digital Strategist at Evoke Strategy LLC Why you should read it: “This is essential reading on the psychology of why consumers respond to ads. This book applies to nearly all forms of advertising and marketing, and is a great primer if you’re a business owner doing your own marketing, a marketing professional just getting started, or a designer who wants more impact from their designs. It digs into the ‘why’ ads work, and provides the steps to make your marketing more effective. It’s a well-worn book in my library and always provides inspiration.”
  11. 11. 4. Chief Marketing Officers at Work By Josh Steimle
  12. 12. 4. Chief Marketing Officers at Work Recommended by: Chris Jones, Director of SEO at MWI Why you should read it: “In this book, Josh interviewed CMO’s like Jeff Jones of Target, Linda Boff of GE, Brian Kenny of the Harvard Business School, Trish Mueller of The Home Depot, and Seth Farbman of Spotify. This book will help C-level executives and others who interface and collaborate with marketing departments to understand how marketing drives growth at both startup and enterprise levels, and how marketing has moved from art to science.
  13. 13. 4. Chief Marketing Officers at Work Why you should read it (cont’d): “Trends in digital marketing, analytics, and marketing automation have pushed marketing ot adopt data-driven approaches that would make a CFO’s head swim. Marketing increasingly overlaps with business functions that were previously viewed as separate and distinct, like sales, HR and recruiting, customer service, operations, and technology. This change in the status quo requires individuals in these roles to better understand how marketing works and how it can help them achieve their objectives, and the interviews in this book deliver those insights.”
  14. 14. 5. #AskGaryVee: One Entrepreneur’s Take on Leadership, Social Media, and Self- Awareness By Gary Vaynerchuk
  15. 15. 5. #AskGaryVee: One Entrepreneur’s Take on Leadership, Social Media, and Self- Awareness Recommended by: Stephen Twomey, MasterMind DBS Why you should read it: “This book is a summary of all Gary V’s recommendations on social media, influencer marketing, and branding. It has so many actionable steps, not hypotheses. These tips are coming from someone in the trenches, taking action every day. Gary V talks platforms and trends as well as practical how-to’s for growing a startup or established business.”
  16. 16. 6. SEO 2017: Learn Search Engine Optimization With Smart Internet Marketing Strategies By Adam Clarke
  17. 17. 6. SEO 2017: Learn Search Engine Optimization With Smart Internet Marketing Strategies Recommended by: Lori Appleman, Co-Founder, RedlineMinds.com Why you should read it: “This one is a new acquisition for me but it is really an update on a prior editiona nd I view it as a staple in my library. One of the largest challenges to a business is ensuring their website is found by prospective customers. Ample research shows that people trust organic search results far more than paid results. Recent changes to the way Google lays out the search results page make Search Engine Optimization (SEO) harder.”
  18. 18. 6. SEO 2017: Learn Search Engine Optimization With Smart Internet Marketing Strategies Why you should read it (cont’d): “I rely on this book because it has accurate, non-gimmicky advice that works. The author includes, with book purchase, website access to stay current so users can stay up-to-date with Google’s frequent algorithm changes.”
  19. 19. 7. Nonsense: The Power of Not Knowing By Jamie Holmes
  20. 20. 7. Nonsense: The Power of Not Knowing Recommended by: Scott Severson, president of content marketing and native advertising agency Brandpoint Why you should read it: “Marketing is hard. Any marketer knows this. Managing ambiguity is an essential skill for success in business, but especially in marketing. There’s no quick fix, secret recipe for success or catch-all solution to drive traffic, leads, sales or whatever your marketing goals may be. Author Jamie Holmes argues that the discomfort caused by this ambiguity may actually have a hidden upside– you just need to know how to use it.”
  21. 21. 7. Nonsense: The Power of Not Knowing Why you should read it (cont’d): “Through highly entertaining anecdotes and real-life stories, readers will learn that, ‘in an increasingly complex, unpredictable world, what matters most isn’t IQ, willpower, or confidence in what we know. It’s how we deal with what we don’t understand.’”
  22. 22. Originally written by Rebecca Weisenhoff, the full post can be found here

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