My not-so-traditional, visual resume.

1. And this is my not-so-traditional
Hi, I’m Caren resume.

2. I am a Marketing Professional with expertise
in social media & social marketing. I also happen to
know a lot about the psychology behind it.

3. In 2008, I left my corporate marketing profession to
pursue more meaningful work.

4. Like Bill Gates, I
decided to head to
India for a while,
before embarking on
the next phase of my
career.
While there I traveled
the Himalayans,
studied yoga in an
ashram and
repeatedly suffered
from food poisoning.

5. When I came back I started a small marketing consulting
business. I later acquired Ladies Who Launch LA and OC to
expand my services.

6. Over the next 14 months I grew that business by:
Developing a community on Facebook
Starting conversations on Twitter
Creating and presenting workshops on using social media
for small businesses
Podcasting member stories to educate
dreamers into action
Presenting to audiences on the merits of entrepreneurship
Creating videos to show off our advocates and our brand

7. In July 2010 I sold my company.
While I enjoyed
being an entrepreneur, I missed the collaborative
energy of working with others.

8. During this time I also went to grad school to study
Media Psychology & Social Change.

9. I chose this path
over a traditional
MBA
because I had
an interest in
promoting
pro-social
behavior

10. I wanted to learn
how to influence
the behaviors of
citizens,
consumers
and voters using
media &
psychology.

11. Social Psychology
Understanding what motivates
people to take action, adopt a So I studied the
behavior or self-identify with
particular groups. science behind
Cognitive Psychology how humans
Understanding how people think,
recall and make judgements or
react and
decisions about messaging and respond to
visual display.
Positive Psychology
mediated
Knowing how to structure content
content.
so that is most appealing to a
particular audience.

12. The key thing I learned was how to influence a social
cause, political agenda or brand strategy
...by telling a
compelling
story.

13. So over the course of my career, I’ve picked up
some pretty cool skills.
Strategy and Digital Media: Razzle Dazzle:
Management:
Presenting & Public
Project Management Social Media/ Speaking
(especially cross- Community
functional teams) Management Program Development
Strategic Planning Vlogging, Blogging & Applying psychological
Podcasting principles of influence to
Vendor Management campaign strategy.
Analytics and Progress
Event Management Reporting Mind Control
(especially online stuff) (just kidding.....sort of)

14. Now I’m on
the look out for
a project with
a goal of
doing well
AND
doing good.

15. More specifically, a
company or agency
that is
interested in
leveraging
brand equity to
promote pro-social
Text
Text
Text change in the areas
of
public health,
environmental
conservation,
and/or conscious
consumerism.

16. Because 83% of
Americans
wish more of the
products, services
and retailers they
use would support
causes, and
80% of mothers
and Millennials
will switch brands
to support
those companies
that do.
~2010 Cause Evolution Study

17. Would you like to
explore how your
brand can make a
difference while
improving the
bottom line?
Then let’s talk!

18. You can reach me at:
carenmagill@gmail.com
Follow me: @carenmagill
Read more about me at
www.BrandingSocialChange.com
or just google me.
Pst...stay tuned for credits!

19. Photo Credits: All attributable to Flickr
maios http://www.flickr.com/photos/23213511@N04/
samantids http://www.flickr.com/photos/samantids/
Ben Heine http://www.flickr.com/photos/benheine/4154951890/sizes/o/in/photostream/
Mike Grenville http://www.flickr.com/photos/mikegrenville/
Dave Ward Photography http://www.flickr.com/photos/daveward/