How are you driving innovation in your business at the moment? Are you organised or is it more 'organic'? Is the design process something you have considered in the past to assist you in developing new value? We would love to hear your stories about design thinking/innovation - good or bad. This slide deck builds the case for how design thinking can be used for business in order to achieve meaningful innovation.

1. Why business needs
design thinking now,
more than ever.
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Design Thinking

2. Design, in short is becoming an ever more
important engine of corporate profit:
It’s no longer enough simply to outperform the
competition; to thrive in a world of ceaseless and
rapid change, business people have to out imagine
the competition as well…
They must begin to think – to become – more like
designers.
-Roger Martin, dean of the Rotman B-school
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3. http://www.youtube.com/watch?v=e-ySKaZJ_dU Strategic Innovation
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4. The trouble is when confronted with a
mystery, most linear business types resort to
what they know best.
They crunch the numbers, analyse and
ultimately redefine the problem:
“So that it isn't a mystery anymore, its
something they’ve done 12 times
before” Martin says.
Most don’t avail themselves of the
designers tools – they don’t think
like designers – and so they are
ill-prepared for an
economy where the
winners are determined by
design.
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5. Business needs
design now,
more than ever.
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6. Why do companies have so much
trouble with creativity? Strategic Innovation
Design Thinking

7. Because
creativity is
right-brained
and strategy is
left brained
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8. Business Vs Design
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9. Traditional Business & Traditional Creativity
Planning vs thinking
Decision attitude vs design attitude
Exhortations vs strategic intent
Solving vs framing
Process vs play
Analysis vs synthesis
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10. We find a 50/50 mix is best for innovation
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11. Strategic Innovation
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12. Hence design thinking is not
about solving
design problems….
It is about solving
business problems with the
design process
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13. This is not about having the word ‘design’ in your
Job title.
This is about a
mindset and
skillset that can
produce better results.
A design mindset.
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14. Design mind set as:
Noun OR Verb
The output or result The process of developing
The look and feel of a final new value based on insight
product of value
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15. Why do companies have so much
trouble managing creativity and
innovation?
1. Because traditional business does not link the
two with design thinking.
2. Design is most commonly referred to in the
sense of a noun
3. Managers do not know “what to do” with
designers
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16. Who does know how
to use design?
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17. Design is the
fundamental soul of
the company that
expresses itself
through an end result
– the product.
-Steve Jobs
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18. Strategic Innovation
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19. DESIGN THINKING
IS NOT AN EVENT
IT’S THE PROCESS
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20. DESIGN THINKING
CONSIDERS THE
ENTIRE EXPERIENCE Strategic Innovation
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21. Insights are the fuel for innovation
1+1=11
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22. 10 Rules for managers using
design to accelerate innovation
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23. TREAT DESIGN AS A PROCESS
Not as the result
#1 Strategic Innovation
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24. Don’t pursue production
over getting the
design right
#2 Strategic Innovation
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25. Don’t depend (heavily) on metrics or “common
wisdom/following the leader”
#3 Strategic Innovation
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26. Don’t drive innovation through efficiency gains
& look to cut costs later as well
#4 Strategic Innovation
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27. Plant design into the core of the business &
build the experience outward
#5 Strategic Innovation
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28. Be sure to tell a
GREAT story about
your value
#6 Strategic Innovation
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29. Don’t look to others or outsource your
company vision
#7 Strategic Innovation
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30. #8
Don’t follow your customers
lead them!
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31. Asking direct questions may not
uncover the best answers - but you
can find them with observation!
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32. Focus on solving humans needs over
solving your technical problems
#9 Strategic Innovation
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33. #10 Don’t stop with the insights found.
Great ideas will give the lead to great answers
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34. Remember:
The best tests and prototypes are done cheap, quick and especially dirty
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35. Where to go from here?
Follow Sparka on twitter: @_Sparka
Like our Facebook page: Sparka Design
Visit our website: sparka.com.au
Drop us an email or come for a coffee: mail@sparka.com.au
Stay connected to Sparka: Join the mailing list
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36. About }
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37. Sparka : design thinking
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38. Sparka cuts through business & design by
exploring culture, meaning and technology.
BIG THINKERS
BIG INSIGHTS
BIG RESULTS
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39. Sparka makes innovation
visible, tangible but more importantly Strategic Innovation
meaningful Design Thinking

40. We look where nobody else has
looked and think what nobody else
has thought
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41. We believe empathic
discovery & observation
is the key to successful
innovation
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42. Thanks for your time –
Lets start a conversation.
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