Enzo Ferrari was an Italian automobile executive and entrepreneur who founded Ferrari. He was born in Italy in 1898 and had a difficult early career before becoming an Alpha Romeo driver in 1924. In 1929, he founded Scuderia Ferrari and in 1939 started his own company, Auto Avio Costruzioni, which eventually became Ferrari. Under his leadership, Ferrari created its first car in 1947 and became a successful racing brand, signing an agreement with Fiat in 1969 that gave Fiat a 50% stake in the company. Though he faced some failures early on, Ferrari was determined, enthusiastic, and adaptable, which helped make him and his company hugely successful in the automotive world.
2. ENZO FERRARI
• Born in Italy on the 18th of February 1898
• 1910 – 1920 – A difficult decade
• 1924 – Becomes a Alpha Romeo official
driver
3. 1929 - Ferrari founds the Scuderia Ferrari
in Modena
1939 - Enzo Ferrari sets up his own company, Auto Avio
Costruzioni
ENZO FERRARI
4. ENZO FERRARI
1947 – The first Ferrari was created
1969 - Signs an agreement with the Fiat
Group giving it a 50% stake in the company
shares
5. Why is he a Leader ?
• Determined
• Enthusiasm
• Democratic
• Approachable
• Accountable
ENZO FERRARI
6.
7. ENZO FERRARI
• Psychological Pressure
• Encouraging intra-team rivalries
• Fostering an atmosphere of intense
competition for the position of number one
driver
• Produce better results for the drivers
• Insecure drives
8. Why was he sucessfull?
• “Whatever I do I do it with passion”
• Self Confidence
• Adaptable to changes
ENZO FERRARI
