42Accelerator is looking for game-changing entrepreneurs who are ready to join a new kind of program, driven by more than just capital. We share a place of mutual learning, and we are here to help you, with just a few more years of experience. We are all entrepreneurs trying to build something of extraordinary value: that is what we are going to give you, and what we expect in return. Customer Development, Lean Startup, Lean Analytics, Lead Generation, Digital Strategy, Fast Prototyping, Business Modeling and much more: we'll get you out of the building and help you build your big future. TOWARDS PRODUCT-MARKET FIT AND BEYOND! Application - http://42accelerator.co/#apply

1. STOP TALKING
START TESTING

2. SOLUTION
VALIDATION
problem
solution
fit!
OFFER
VALIDATION
PROBLEM
VALIDATION
TRANSITION
TO GROW
GROW
!
product
m
arket fit!
1 2 3 4 5 6 7 8 9
WHERE LEADS YOU
investment readiness level
Each phase has its own events, goals, metrics and thresholds. We assess yours and we boost you beyond!

3. The hustle phase, that one with
the lowest success rate. That’s
where we sit by you and we
invest in you.
Where early stage investors start to
come
The Epiphany!
WHY MATTERS
PROBLEM/SOLUTION FIT
TRANSITION TO GROWTH
GROWTH
PRODUCT/MARKET FIT

4. WHAT YOU’LL DO
YOU DESIGN EXPERIMENTS TO TEST YOUR RISKIEST
HYPOTHESIS
YOU GO OUT OF THE BUILDING TO COLLECT INSIGHTS AND
METRICS
YOU COMPARE EXPECTATIONS WITH METRICS, AND DECIDE
WHETHER PIVOT OR PERSEVERE, AND HOW
YOU SWITCH TO THE FOLLOWING EXPERIMENT
YOU END UP WITH A ROCKY BUSINESS AND THE STRONGEST
POSSIBLE CREDIBILITY TOWARD INVESTORS

5. WHAT THE HELL SHOULD I TEST?
PROBLEM
METRICS
PARTNERS KEY ACTIVITIES CUSTOMER
RELATIONSHIPS
CUSTOMER
SEGMENTS
KEY RESOURCES CHANNELS
VALUE
PROPOSITION
COST STRUCTURE REVENUE STREAMS
SOLUTION
1
1
2
3
2
3
4
44
4
3
Experiments and test
are about each
building block of your
business model.
Your job is to validate
them in blocks, from
1 to 4.
Skipping tests
causes premature
scaling, which is the
major cause of
failure for startups.

6. WHAT WE DO FOR YOU
WE HELP YOUR PROGRESS STICK TO THE INVESTMENT READINESS
LEVEL, WITHOUT BURNING RESOURCES PREMATURELY
WE FILL THE GAPS OF KNOWLEDGE, COMPETENCES, EXPERIENCE
YOU MAY HAVE IN CLIMBING YOUR VALIDATION PATH
WE HELP YOU COLLECT AND EVALUATE METRICS THAT MATTER FOR
YOU AND INVESTORS
WE HELP YOU CONNECT WITH MARKET FIRST, AND INVESTORS
LATER
WE PROVIDE YOU WITH THE MONEY TO TURN YOUR IDEA INTO A
PUBLIC BETA (UNTIL PRODUCT-MARKET FIT)

7. LAST BUT NOT LEAST
THERE IS ONE ASSET THAT WE VALUE MORE
THAN ANYTHING ELSE:
we assess the entrepreneurial
potential of everyone in your
team, and the team as a whole
we identify weak spots and train
you and your team to strengthen
them, preventing and managing
one of the major causes of failure
(broken teams)
you end up with the strongest
team ever, and the wisdom to
make it grow
That’s why we exaggeratedly
sustain the development of your
entrepreneurial potential:
YOUR TEAM

8. YOUR MENTORS > YOUR EXTENDED TEAM
ANDREA
BASSO
IRENE
CASSARINO
ENRICO
CATTANEO
COSIMO
PANETTA
MARCO
FONTEBASSO
ALBERTO
GIUSTI
hw/sw fast
prototyping &
patent strategy
design thinking
& lean analytics
lean startup &
customer
development
business
modeling &
corporate
venture
digital marketing
& growth
hacking
crowdfunding &
fundraising

9. DURATION
4 -TO-
6
MONTHS - from September 2015
VELOCITY
DEPENDING
ON
YOUR

10. LOCATION
Earth, Turin

11. THE STRONGEST
POSSIBLE BUSINESS
THE STRONGEST
POSSIBLE CREDIBILITY
THE STRONGEST
POSSIBLE TEAM
WHAT YOU’LL TAKE AWAY

12. STILL EAGER TO APPLY?
Application are open until July the 15th, 2015.
Go to: http://42accelerator.co/
THANK YOU, WE HOPEFULLY SEE YOU IN TURIN!