50 Shades of Grey fandom project

2. Background
• 2011 erotic romance novel by British writer E.L.
James
• Trilogy, New York Times Best seller
• Started out as Fan fiction for Twilight
• Originally titled Master of the Universe and
published on fan-fiction websites under the pen
name "Snowqueen's Icedragon”.

3. History of Fandom
• Started by Twiheads (Crazy diehards of Twlight)
• Fair Use & Copyright laws
4 Factors
1. Purpose & Character of your use
2. Nature of Copyrighted work
3. Amount & Subsantianity of portion
4. Affect on potential market

4. Who Reads 50 Shades
• Target group Twiheads
• “Buyers of 50 Shades are more likely to be women, live in the
Northeast and have significantly higher household income”
(Bowker, 2012)
• Less than 30% of purchases are to women with kids at home
• Evidence found the fan base is far more widespread
• 14% are older then 55
• 20% are male
• 9 times out of 10 the purchase was for pleasure/relation
• The 1% was for work/career reasons
• Buzzfeed

5. Language/Jargon
• (BDSM) Bondage/Discipline,
Dominance/Submissive, Sadism/Masochism
• Laters baby
• The play room
• Safe word
• FSOG
• #teamfifty
• #theofficialfifty

6. Fan Created Media
• Parody's by celebrities and fans (Insider
Business)
– Miley SNL Skit
– Selena Gomez
– Ellen Degeneres
• Fan Pages
– http://ohfifty.com/
– http://www.fiftyshadesofgreyfan.org/
– http://latersbaby.net/#sthash.wfBbEbPZ.dpbs
– http://fiftyshadesofgrey.wikia.com/wiki/Fifty_Shades_Of_Grey_Wiki
• Social Media Sites

7. Community Interactions
• Social Media sites
• Fan sites
• Sex toy parties
(pure romance)
• Book tours
• Coming soon to theaters

8. Keep Calm..

9. Resources
• http://www.bowker.com/en-
US/aboutus/press_room/2012/pr_11292012.shtml
• http://www.buzzfeed.com/whitneyjefferson/29-people-caught-reading-fifty-shades-
of-grey-in
• http://lawblog.usfca.edu/internetjustice/2013/fan-fiction-and-copyright-law/
• http://www.businessinsider.com/by-the-numbers-the-50-shades-of-grey-phenomenon-
2012-6?op=1
• http://www.mtv.com/news/1685954/fifty-shades-of-grey-stephenie-meyer/
• https://www.youtube.com/watch?v=on3JCwnwHbU
• http://www.funnyordie.com/videos/5c061dfb20/fifty-shades-of-blue-with-selena-
gomez?rel=player
• http://dailypicksandflicks.com/2013/10/06/snl-50-shades-of-grey-auditions-parody-
video/