The document introduces a social media forum being held to share learning, connect people, challenge thinking and inspire. It notes several popular social media tools like Google+, Facebook, Skype and deep Twitter integration. It states that while the tools are popular, what really matters is social behavior and expectations. It argues that both online and offline interactions are important for a blended approach. The document encourages participants to learn new things but also unlearn outdated approaches to move social media use forward in a positive way.

1. Social Media Forum Friday 7 th October 2011 Share – Connect – Challenge – Inspire

2. Phones On (but in silent mode) Get talking @ #DCCSMF

6. So what’s new

8. Facebook this, YouTube that, tweet here, blog there...

9. The tools are actually pretty popular now and are everywhere. “ They are almost boring” Notes – Impress people with big numbers and stats…

10. It’s actually all about social behaviour and Expectations Notes – Act like this is a totally new concept

11. Solving similar problems

12. So why do we create barriers? Notes – Don’t mention “security” & “reputation” Individual Business Connecting with friends Connecting with colleagues Collaborating with friends Collaborating across people & businesses Organising friends Organising and arranging meetings Mobilising friends Mobilising colleagues

13. For some people, the technology does matter… Just ask Mark Zuckerberg, Eric Schmidt, Bill Gates… But my mum doesn’t really care, she wants to connect in the most convenient ways possible and sometimes that means “in person”. Notes – Don’t mention Mum is a Farmville addict

15. … tools simply enhance and extend existing social behaviours

16. Notes – a fake is a fake online or offline You don’t DO social, you ARE social

17. “ Social” is too big for a single conversation Notes – another opportunity for a social media guru “like me”

19. It’s all just smoke and mirrors Notes – Don’t get seduced by social media gurus like me 

20. Some people will have to learn new things. Notes – managing distractions & your attention

21. Some people will have to unlearn lots of stuff in order to move forward Notes – Avoid mentioning command and control

22. I hope you have the chance to learn and unlearn some stuff today