InstructionI have 2questions to answer and Will you please answe.docx

Instruction
I have 2questions to answer and Will you please answer them
separately?
I just need 1~2 paragraph each.
1. Where would you suggest searching for life beyond Earth?
Include why you chose the place you did and what kind of
investigation you would recommend (take into account things
like cost and time factors, etc.)
2. Assuming we should get a communication that is almost
surely from an intelligent communication civilization, what
should we do? Your text asks if we should transmit or just
listen. What do you think the world as a whole should do in
response to such a momentous finding? Write your own ideas,
then respond to one or two of your classmates. This is pure
opinion, but back up your thinking with reasoning, why do you
think what you think about this?
Grading Rubric & Instructions
Introduction
· A student introduces the names of the team members who
collaborated in the presentation.
· The introduction is friendly and enthusiastic, attracting the
attention of the audience.
· The introduction includes a thesis statement to introduce the
general purpose of the presentation.
· The introduction comes accompanied by a Front Slide.
Organization & Development
· The group presents information using the sequence prescribed
in the Business Plan.
· The PowerPoint presentation is professional and clearly,
enhances the audio.
· Color schemes are optimal for viewing.
· The text is readable. Use of spaces and typography is
consistent throughout the presentation.

Content (To be included on PPT)
After listening to this presentation, the audience receives a
valuable analysis of the organization and specific
recommendations for efficiency and effectiveness.
The presentation follows the same outline and content as in the
Collaborative Course Project Reports (see attached word
document reports – Company Description & CSR; Operations
Management Processes; and Marketing Processes)
Company Description
· Name of the Business
· Mission Statement
· Legal Ownership
Business Ethics Processes
· Corporate Social Responsibility
· Corporate Social Responsibility Strategies
· Code of Ethics
Operations Management Processes
· Type of Organizational Structure
· Communication Dynamics
· Transformation Processes
· Supply Chain Strategies
· Total Quality Management
Marketing Management Processes
· Product or Service
· Target Market
· Place and Distribution
· Price
· Promotional Plan
Recommendations for Future Innovation and Performance
· Use the lessons from this course to make specific
recommendations on how the organization will continue to
innovate processes and products in the future.
Running Head: MARKETING MANAGEMENT PROCESS

1
MARKETING MANAGEMENT PROCESS 2
Contents
Introduction 3
Product or Service 3
Target Market 4
Place and Distribution 6
Price8
Promotional Plan 10
Conclusion 11
References 13
Introduction
Coca-Cola’s headquarters is located in Atlanta, Georgia
however; they operate in over 200 countries. Coca-Cola has
been the most popular brand for decades and they continue to
stay in the lead with innovations. Currently, they have more
than 2.800 products available, along with selling other drinks
like water, sports drinks, children’s fruit drinks and coffee.
“It’s one of the most valuable brands in the world and has a
nearly unmatched distribution network, a giant marketing
budget, and partnerships with restaurant chains like McDonald’s
that make it the most entrenched soft drink brand in the U.S and
globally” (Bowman, 2019). Coca-Cola is constantly making
moves to stay at the top, like its Freestyle machine that can

dispense up to 165 different Coca-Cola drink products. “With
over 1.7 billion servings of Coca-Cola products being served
each day, Coca-Cola continues to be one of the world’s most
ubiquitous beverages” (InterChange, 2020).
This paper intends to discuss the marketing management
process such as the company’s product, its target market, place
and distribution, price, promotional plan, and customer service
plan. We will discuss what the Coca-Cola Company to stay the
leading seller in the beverage industry. Product or Service
Coca- Cola has grown tremendously since it was first
founded in 1892. With over 2,800 products available it’s no
wonder that Coca-Cola remains the top-selling brand
worldwide. They currently sell sparking soft drinks, waters &
hydration, juices, dairy and plant-based, coffees, and tea
products. You may notice some of their other popular brands
like Sprite, Fanta, and Schweppes. While Coca-Cola has many
different flavors for Coke, Sprite, or other carbonated drinks,
they “support the current recommendations of several leading
health authorities, including World Health Organization
(W.H.O.), that people should limit their intake of added sugar to
no more than 10 percent of their total daily calorie/energy
intake” (Coca-Cola, 2017). You can find many of their healthier
drink options in various stores like Wal-Mart, Target, local gas
stations, and vending machines.
Looking at Coca-Cola as a whole, they sell more than
4,100 drinks, this includes coffees and teas. While they
continue to improve drinks and reduce the amount of sugar in
those drinks, you can find several of their healthier options in
the Coca-Cola Freestyle dispenser as well. You can find these
machines at some restaurants such as McDonalds and Wendy’s,
by utilizing these machines, consumers can have different
flavors other than the original drinks. Some of the other flavors
include Coca-Cola Vanilla, Cherry, and Sprite with grape flavor
and the list goes on.
Along with more flavors than you can choose from, Coca-
Cola has distributed its products in various sizes. The 12 oz.

small bottles and 250 ml cans ease the shipment of the product
across many countries like India, by securing carbonation as
well as the taste. “Additionally, a new protective coating was
added on the bottle to lengthen the beverage shelf life by five
months” (Coca-Cola, 2016).Target Market
Coca-Cola Company is among the largest companies in the
entire world and has been able to control the market due to its
ability to carry out market researchers to ensure that the market
share is improved. The management of the company has been
able to identify the target market hence coming up with
mechanisms of ensuring that the market share of the business is
improved (Singaram, 2019).
The company has been able to manufacture products of
different tastes as a way of ensuring that the needs of the
customers in the market are met. To ensure that a large number
of the customers in the market are attracted to the business, the
management of the company has ensured that the qualities of
the products made are tested, hence reducing the violation as
well as the exploitation of the customers.
Customers have been able to refer others in the business
which increases the market share of the business. For the
success of the company to be achieved, the management team of
the company ensured that the customers’ complaints are heard
and the right measures are brought in place to ensure that
customers’ needs are met.
The ability of the company to introduce mechanisms of
ensuring that the target customers are handled effectively has
helped in ensuring that the numbers of sales made within a
given time are increased. It is through this whereby the
company’s profitability is improved hence contribution to the
success of the business (Sultan, 2019).
Coca-Cola has no specific target market however, most of the
target marketing is geared towards young people yet
advertisements are geared for the older people. It seems Coca-
Cola targets people who are 12 years of age or older. This is
because the company has been able to produce products which

can be consumed by people from different generations. To
ensure that the hearts of the target customers in the market are
won, the company does continuous marketing and advertising
hence ensuring that a large number of the customers are
attracted. For the advertisement processes to be carried out
effectively, the management of the comp-any makes effective
use of the different social media platforms.
According to researchers, Coca-Cola has employed a group of
experts who ensure that the complaints of the customers in the
market are listened to and the right measures are put in place to
ensure that the needs of the target customers are addressed in
the best way possible. Since the target market of the company’s
products vary from different countries, the management team of
the company has ensured that products of different tastes are
made to ensure that the needs of their customers are met.
It is through this whereby the market share of the business has
been improved therefore contributing to the growth and
development of the business. On the other hand, the company
has been able to reach the target maker in a short time by
ensuring that the products are supplied to different parts of the
world. This has played important roles in ensuring that the
numbers of sales are made within a given period are increased
therefore ensuring that the goals and the objectives of the
business are achieved (Wood, 2020).Place and Distribution
The Coca-Cola Company is a large business that spans
hundreds of countries. Having a significant consumer base
makes distribution strategy an important factor for making sure
that when a customer wants to reach for a refreshing beverage
that they have the option to reach for one of Coca-Cola’s brands
of drinks. It is impossible to be a significant supplier of ready
to drink beverages if the company does not make the products
available where and when customers want to purchase them.
Coca-Cola’s strategy for making sure that products reach its
final consumer is through a system of franchise bottling
companies.
Coca-Cola works with its franchisee bottling companies by

providing companies with syrups and flavorings to make the
hundreds of flavors that Coca-Cola creates and brands. The
franchisees have regions in each country that they maintain in
which they are responsible for making sure end consumers have
the beverages available for purchase. Coca-Cola uses this
franchised strategy to localize parts of the production of its
ready to drink (RTD) beverage and to build distribution and
sales infrastructure. In this way, the franchisees are acting as
intermediaries between Coca-Cola and the end consumer.
Coca-Cola’s franchised strategy does have a downside in
that it does have to maintain control over the proprietary
ingredients in the syrups and flavorings that it sells to the
franchisers. It does this by manufacturing its concentrates only
in select locations, many of which are in “wholly foreign-owned
sites in the developing world” (Yadav, 2013). This is an
exemplary feat as Coca-Cola has to surmount vast differences in
road infrastructure, cost structures, and customer needs in these
emerging markets as well. If no local production factory for
their concentrates can be found in a specific country then it is
imported and sold to the franchisers for that specific country.
By using this franchised strategy Coca-Cola produces and
sells its concentrates to franchisers who are then responsible for
the manufacturing, packaging and distributing the finished
beverages. Coca- Cola products can be sold in various formats
and locations. Coca-Cola is sold in many places like stores,
restaurants, vending machines, internet, and venues. Having a
tailored distribution system that allows Coca-Cola’s beverages
to be sold in various formats and venues is crucial to being able
to supply consumers with its products. The specific localized
nature of the franchiser’s product placement strategies with
partnerships with local and national companies is vital. It is
important to understand that Coca-Cola desires its distribution
system to be “customers [selling] our products to consumers at
a rate of 1.9 billion servings a day” (Coca-Cola 2020).Price
Like any other company, pricing becomes one of the most
essential elements of their success, when companies’ charges

customers for a product, it has to meet the end needs of that
customer, and that they are willing to pay constantly.
Management’s decision on pricing becomes very vital to
dominate the market. We have noticed that there are many
elements involving a successful company, from its marketing
mix, products, place, and it’s, pricing becomes the most pivotal
factor where it affects revenues rather than costs. Pricing
additionally has an essential part as a focused weapon to enable
a business to misuse advertised openings. Pricing likewise must
be predictable with alternate components of the marketing mix,
since it adds to the view of a product or service by customers.
Also known as Coke, Coca-Cola has become the world's most
dominant soft drink. Throughout the 20th century, Coca-Cola
has made its name a popular one. It is the world’s most
demanding product, yet its ingredients are still hidden within
the company’s name. Coca leaves and Kola nuts could
essentially become a good source of caffeine. According to the
World’s business report, "best worldwide brand" investigation
of 2015, Coca-Cola was the world's third most profitable brand,
after Apple and Google. In 2013, Coke items were sold in more
than 200 nations around the world, with shoppers drinking more
than 1.8 billion organization refreshment servings each day.
This could tell us one thing; the company has set prices to a
standard where it is tolerable for millions of its customers
around the world.
Coca-Cola has used a unique pricing strategy where it involved
price Skimming, to make sure this premium price provides and
earns maximum revenue, as it is mentioned in the top quality
products by many world-famous magazines, its market price
was setting market rate where it could provide a fair amount of
competition in the market. Its products and pricing strategies
have started market penetration where the company was
committed to charging customers at a lower price to achieve the
highest possible sales. To first decide its price, they utilized a
cost-based estimating framework for its Original Coke. They
initially composed the item, the first coke, decided the expenses

for the (item costs, capital expenses, and operational costs), set
a cost considering the cost of Coke, and lastly persuaded the
customers of the pop's esteem. From that point, Coke utilized
market-entrance evaluating at its cost. At present, Coca Cola
items to meet the opposition against significant players like
Pepsi, items valuing is set around a similar level of rivalry. In
this way, their essential methodology is Market Price since they
trust cost ought not to be too low or too high then the value
contender is charging from. To determine the market, and stop
capitalism, it was very important for Coca-Cola to be
competitive in the market. Competition with Pepsi has provided
the company to consider its pricing at a fair level. According to
Jindal, Spinet Consultation firm, (2017) “Where it’s pricing
can’t exceed too much nor decrease too much as compared to
the price of Pepsi Cola. If the price of Coca Cola exceeds too
much from Pepsi, then people will shift to Pepsi Cola and on the
other hand if the price of Coca Cola decreases people might get
the impression that its quality is also low.”
In 2009, for Coca- Cola to accomplish its goals, they started
utilizing the psychological estimating system for their Original
Coke. When we look into its principle pricing system, we see
that its costs were set to become very competitive to any rival
groups. For example, the cost of a 2-liter jug of Original Coke
was $2.49. They set the cost to end in 9 since this influences the
client to think the cost is under $2.50, it has grown to be one of
the most persuasive ways of survival in such environments.
Furthermore, Coca-Cola used another strategy to enhance its
sales goals by developing promotional pricings. Within the
pricing strategies, Coca-Cola is also using segmented pricing,
and discriminatory pricing, where within its segmentation, the
company uses different packages to different vendors, and
organizations. Its price can be different from vendor to vendor,
or retailer to retailer. By doing so the company pockets more
from different areas of operations. For example, by using the
returnable/refillable glass bottles, plastic bottles, aluminum
cans, tetra packs, or even beverages in the bag. On the other

hand, the company also uses discriminatory pricing, where its
products are sold through various channels. Some get even
cheaper pricing where if the organization is purchasing as a
wholesaler and distributor, this could include supermarkets,
such as Walmart, Target, Costco, or even smaller retailers, such
as corner stores. Also, these pricing strategies include
restaurants, café, bars, and nightclubs.Promotional Plan
Coca-Cola evolved new strategies to dominate the market.
Coca-Cola has offered promotional prices as often as possible.
In stores that offer Coca-Cola, costs are regularly incidentally
valued underneath the rundown cost to build short-run deals.
Particularly on some events such as Holiday seasons, Christmas
times, super ball, and or thanksgiving weekends. When we step
to a supermarket, we see promotional pricing labeled as buying
three 12 pack cans of Coca-Cola product at almost 10 dollars.
Being an international product, Coca-Cola also has strived to
provide promotional pricing during Islamic, Jewish holidays
such as Ramadan where it provides lower pricing strategies to
those who love the product at a bulk price. I believe one of the
very essential elements of its success also falls under using
many independent vendors to distribute the product. This
organization has provided opportunities to middlemen, or in
plain words, the retailers in a way that they offer those free
examples and or free delivery and much more.
Francisco Crespo, SVP and chief growth officer at The Coca-
Cola Company, States “In Coca-Cola, it all starts with ensuring
we successfully identify where we have headroom to grow. We
shouldn’t discard opportunities because there are hurdles.
Sometimes, the obstacle is the path, with challenges we can
overcome to create a competitive advantage.” (Forbes 2019) To
his point, it is important to understand that promotional
planning depends on the company's three dimensions processes.
By understanding consumer needs. What problem are they
trying to solve? What outcome are they expecting? What are
their key occasions, contexts, and rituals? Fortunately, Coca-
Cola has built one of the most diverse systems in the world,

including different types of retailers, digital players, content
producers, media platforms, research companies, NGOs, local
bottling partners, and entertainment companies.Conclusion
The Coca-Cola Company is a vast company that spans multiple
countries because it understands the importance of marketing
management. Managing the system of activities that identify
target markets, grow those markets and keeping ahead of the
competition is crucial to stay a market leader. The Coca-Cola
Company has distinguished itself as a company that can provide
value through its products, pricing, placement and promotion in
a variety of countries and by various distribution points.
Coca-Cola is a beverage company whose products span a
variety of brands whose sole purpose is to provide refreshment
to consumers wanting a specific drink. That specific drink must
have the proper amount of research to reach the market. As
explained, the way the products are developed and marketed is
specific to Coca-Cola and the industry. The way Coca-Cola
distributes and sells its products is a research study in itself as
it navigates multiple countries and various rules and laws. The
pricing involved with Coca-Cola is specialized and includes
promotional plans. Being a market leader allows the company
with a very unique position in the market where the price and
promotional plan that Coca-Cola has will affect the overall
beverage market.
All these things combined give Coca-Cola a defined and
proprietary position as a world leader in the beverage industry
which it will use to continue to make sales and products that
consumers want soon. Continued research and development of
the marketing mix will allow Coca-Cola to command demand
for its products in the future with new markets and sustained
devotion from its current consumers.

References
Bowman, J. (2019, April 21). The 4 Best-Selling Sodas in 2018.
Retrieved from Motley Fool:
https://www.fool.com/investing/2019/01/20/the-4-best-
selling-sodas-of-2018.aspx
Coca-Cola. (2016, Aug 23). Tiny but Mighty Coca-Cola Bottle
Drives Growth in India. Retrieved from Coca-Cola:
https://www.coca-colacompany.com/news/coca-cola-bottle-
drives-growth-in-India
Coca-Cola. (2017, Feb. 23). New Business Strategy to Focus on
Choice, Convenience and the Consumer. Retrieved from The
Coca-Cola Company: https://www.coca-
colacompany.com/news/new-focus-on-choice-convenience-
and-consumers
InterChange. (2020). History of Coca-Cola. Retrieved from
InterChange: https://www.interexchange.org/articles/career-
training-usa/2016/03/08/history-coca-cola/
The Coca-Cola Company. “The Coca-Cola System”. February
2, 2020. Retrieved from:
https://www.coca-colacompany.com/company/coca-cola-system
Singaram, R., Ramasubramani, A., Mehta, A., & Arora, P.
(2019). Coca Cola: A study on the marketing strategies for
millenniums focusing on India. International Journal of
Advanced Research and Development, 4(1), 62-68.
Sultan, K., Akram, S., Abdulhaliq, S., Jamal, D., & Saleem, R.
(2019). A Strategic Approach to the Consumer Perception of
Brand on the Basis of Brand Awareness and Brand Loyalty.
International Journal of Research in Business and Social

Science (2147-4478), 8(3), 33-44.
Wood, B., Ruskin, G., & Sacks, G. (2020). Targeting Children
and Their Mothers, Building Allies and Marginalising
Opposition: An Analysis of Two Coca-Cola Public Relations
Requests for Proposals. International Journal of
Environmental Research and Public Health, 17(1), 12.
YADAV, PRASHANT; STAPLETON, ORLA; VAN
WASSENHOVE, LUK. “Learning from Coca-Cola”. Stanford
Social Innovation Review. Winter2013, Vol. 11 Issue 1, p50-55.
6p. Database: Business Source Complete
Running Head: BUSINESS REPORT 2: OPERATIONS
MANAGEMENT PROCESSES 1
BUSINESS REPORT 2: OPERATIONS MANAGEMENT
PROCESSES 3
Contents
Introduction 3
Type of Organizational Structure 3
Communication Dynamics 5
Transformation Process 7
Supply Chain Strategies 9
Total Quality Management 10
Conclusion 12
References 14

IntroductionCoca-Cola soft drink is a freshwater trademark that
was born and registered in the U.S in 1893, introduced by a
pharmacist, which later dominated the world's market during the
20th century yet started the process of transformation of
America's image of Coca Cola. The product comes from coca
leaves and Cola fruit, which made the main components of
Coca-Cola drinks. Coca-Cola soft drinks became world-famous
with many diverse products such as Coca-Cola Light (Diet
Coke, or Diet Coke), Coca-Cola Cherry. Coca-Cola is sold in
shops, restaurants, vending machines in over 200 countries
worldwide. The Coca-Cola Company states, “We are passionate
about drinks in 200+ countries, with 500+ brands — from Coca-
Cola to Zico coconut water, to Costa coffee, and Our people are
as diverse as our communities, with 700,000+ employees across
company and bottling partners.” (Coca-Cola Company
Trademark 2020) Products serve more than 705 million times a
day, thirst needs of consumers in over 195 countries in all
climates. Today, you can find Coca-Cola in most parts of the
world. This paper is intended to discuss the main business
processes of this product and tends to discuss its Type of
Organizational Structure, Communication Dynamics, Its
Transformation process, Supply Chain Strategies, and Total
quality management processes that took effect to produce the
best soft drink in the world. Type of Organizational Structure
According to researches, the success of the Coca-Cola Company
has been facilitated by the functional organization structure. It
is through the functional organization structure whereby the
company has been able to carry out different tasks in an
expected manner, therefore, facilitating the satisfaction of the
customers in the market. The management of the company has
been able to contribute to the success of the organization
structure in that it has been able to ensure that a high level of
specialization is enhanced (Gómez, 2019).
The high level of specialization in the company has played

important roles in ensuring that the quality of production is
made effective therefore ensuring that the goals and the
objectives of the company are achieved in the set time. The
functional organization structure has again played important
roles in ensuring that the employees in the company are made
experts.
As a result, this has played important in the development of the
company in that the workers are encouraged to improve their
performance to ensure that the goals and the objectives of the
company are achieved. The ability of the functional
organization structure to bring about the expertise of the
employees has again ensured that the competitive advantage of
the company is improved therefore ensuring that a large number
of customers in the market are attracted to the business.
Moreover, the functional organization structure used in the
company has helped in ensuring that the staff working skills are
effectively improved. This plays an important role in ensuring
that the quality of production is improved and the staff is
encouraged to work for the success of the company. The
improvement of the working skills of the staff brings about
benefits to the company in that the errors experienced during
the production processes are addressed and the workers are
encouraged to work expected expectedly (Kang, 2019).
Again, when the working skills of the workers in the company
are improved, the rates of the company’s production are
increased. However, this plays a significant role in ensuring
that the customers in the market are provided with enough
goods which ensure that their needs are satisfied in the shortest
time possible. The functional organization structure used by the
company has again helped in ensuring that the employees
remain productive to ensure that the goals and the objectives of
the company are achieved.
On carrying out the analysis of the company, the functional
organization structure has helped in ensuring that work
efficiency and productivity are enhanced. It is through the
enhancement of work efficiency and productivity whereby the

customers in the market are provided with quality products that
motivate them to purchase more of the products.
The success of the company has therefore been facilitated by
the ability of the management to ensure that the functional
organization structure is utilized efficiently. This has therefore
helped in ensuring that the problems experienced are addressed
in the best way possible hence making it easy for the business
to operate successfully.
The functional organization structure has enabled the
management of the company to operate it based on the available
skills and expertise of the employees. It is through these
whereby different products have been produced and hence
supplied to the customers in different parts of the world. The
functional organization structure has again played important
roles in reducing the confusion of the employees hence
encouraging them to work efficiently (Lee, 2019).
Communication Dynamics
Communication is one of the important aspects of different
organizations that should be considered for ensuring that
different activities are carried out accordingly. It is through the
communication carried out in different businesses whereby the
issues, as well as the problems experienced, are addressed in the
shortest time possible therefore making it easy for the goals and
the objectives of the businesses to be achieved (Brondoni,
2020).
As far as the Coca-Cola Company is concerned, different
communication dynamics are used in ensuring that the
management of the company communicates with its employees
as well as the customers in the market. Some of the examples of
the communication dynamics used by the company are
published media and visual and aural media. On matters related
to the published media, the company has been able to make
effective use of newspapers and trade and professional press
hence ensuring that the customers and the employees can
acquire enough information about the company.
The newspapers, the trade and professional press have played

important roles in ensuring that the customers are reached in a
short timeframe, therefore, ensuring that the business operates
successfully. Again, face to face communication is used in the
company to ensure that the issues experienced by the employees
are addressed. Moreover, the face to face communication has
helped in ensuring that the cases of time wastage are reduced
especially during the problem-solving processes of the company
(Singaram, 2019).
On the other hand, the published media has been used in
ensuring that the advertisements of the company are carried out.
This has played important roles in ensuring that the number of
sales made by the company is increased therefore ensuring that
the profits made by the company are increased. The effective
use of the published media has therefore enabled the company
to increase its market share hence improving how different
processes are carried out.
Again, the company has been able to make use of both visual
and aural media. Some of the visual and aural media used by the
company include; radio, television, posters, and billboards. The
visual and aural media have therefore been used in the different
countries, ensuring that awareness is created on the existence of
the products in the market.
The ability of the company to use the visual and aural media has
enabled it to counter the increased competition from the other
companies in the market. The company has used its
communication dynamics in ensuring that different decisions
are made in the best way possible. However, the types of
communication used in the company have played important
roles in ensuring that the employees and the customers in the
market are engaged in ensuring that the goals and the objectives
of the company are achieved.
In a situation whereby, new brands are brought in the market,
the company makes use of the visual and aural media in
ensuring that the customers are made aware of the brands. This
has played significant roles in ensuring that the sales of the
products are increased therefore contributing to the success of

the company. To conclude, the management of the company
should involve different stakeholders in the operations carried
to ensure that the right dynamics of communication are used in
the company. However, this will play important roles in
ensuring that different problems are addressed in the best way
possible (Wood, 2020). Transformation Process
Coca-Cola has a long and successful history as a beverage
company because it focused from the beginning on its ability to
transform resources into goods that bring value to its
consumers. To achieve the level of success the company has
seen in its transformation process Coca-Cola had to reinvent it
and rely heavily on good policy, procedures, and technology.
Coca-Cola made a milestone transformation process change
unlike other companies in the industry. In 2010, Coca Cola
reshaped its bottling operations by returning ownership to local
businesses making them franchised partners responsible for
distribution and bottling the products. This is significant
because before then it had a few national and international
bottler partners that were meeting business needs but lacked
agility in meeting the local consumer’s needs. “In October
2017, J. Alexander “Sandy” Douglas Jr., then president of Coca-
Cola North America, said: “We are reshaping our business and
accelerating our transformation to become a total beverage
company. Our system is built to respond to consumers’ needs in
a fast-moving and highly competitive environment. Returning
the local part of our business … is a key enabler of the exciting
transformation and growth of our business” (Haufmann, 2019)
What this means is that the Coca-Cola Company mostly sells
concentrates and syrups to these smaller franchisees throughout
the world who are in charge of using the proper inputs of land,
labor, and materials to convert the branded drinks into goods
that met local consumer’s needs.
Coca-Cola isn’t dismissive of how franchisee’s produced and
distributes its brand. There are several procedures, policies and
sustainability guidelines that Coca-Cola enforces with its
franchisees to ensure that resources are properly converted into

standard final goods. Within its manufacturing operation, there
are sustainable agricultural guidelines that include a
requirement for the management system, recordkeeping, and
transparency.
The franchised nature of most of its operations requires a
strong IT system. Superb technological systems are critical for
coordination and management of information between bottling
partners on a local, regional and national level. A robust IT
system that minimizes disruptions is imperative in Coca-Cola’s
system. Coca-Cola’s technology is a compelling part of the
transformation process. The emphasis on IT by Coca-Cola is
not limited to just the procurement and distribution with its
franchisees it is also a significant statistical measure of Coca-
Cola’s ability to deliver what consumers demands. Because
Coca-Cola’s distribution is a very small factor in its business,
understanding markets and marketing is significant. “Coca-Cola
North America’s Decision Science and Data Strategy Center of
Excellence analyze all data captured across Coke’s digital
ecosystem, giving teams across the company a big-picture view
of opportunities.” (Coca-Cola, 2018) The data obtained helps
Coca-Cola create innovative beverages that consumers would
want to drink.Supply Chain Strategies
For any strategy to be effective, it must include all the key
players involved in the supply chain. Organizations should also
be thinking of what the customer wants and what it takes to
retain those customers. Other areas that should be taken into
consideration are the logistical aspects, such as transportation,
packaging and inventory. Another main area is finances, the
organization should be thinking about how they will meet their
goals by spending as little money as possible. Supply chain
strategies should be developed in order to be able to handle
consumer demands.
With more than 500 brands and over 800 drink varieties in the
U.S., Coca-Cola’s serving rate is about 1.9 billion a day. Coca-
Cola has about 225 partners worldwide bottling, but it all starts
with Coca-Cola, they manufacture and sell concentrated

beverage bases and syrups to bottling operations. The bottlers
then mix the concentrated beverage with water or other
sweeteners in order to sell the finished beverage. Their supply
chain strategy has been lined up with their vision in order to
meet the goals of the organization. In 2009 Coca-Cola released
their Freestyle machine, a beverage fountain that can dispense
almost 200 different drink options. The Freestyle machine really
met the consumer demands by being able to select from regular
Coca-Cola to Coca-Cola vanilla, sprite with grape flavor etc.
Coca-Cola’s Vision: “Our vision is to craft the brands and
choice of drinks that people love, to refresh them in body &
spirit. And done in ways that create a more sustainable business
and better shared future that makes a difference in people’s
lives, communities and our planet” (Coca-Cola, 2020).
In 2006, BIG (Bottling Investments Group) was created to
ensure the company owned bottling “operations received the
appropriate investments and expertise to ensure their long-term
success” (Coca-Cola, 2020). BIG helps struggling bottling
franchises and provide the assistance needed in order to stay
with the Coca-Cola franchise. A qualified bottler assumes
operations once the franchise is stable and making profits. “A
long-term company goal is to end the BIG program by having
zero need and further consolidate its bottlers” (Buehler, 2019).
Coca-Cola still has overall control and responsibility for the
brand marketing initiatives, the bottling partners take care of
the packaging and distribution to the consumers. “All bottling
partners work closely with customers –grocery stores,
restaurants, street vendors, convenience stores, movie theaters
and amusement parks, among many others –to execute localized
strategies developed in partnership with” Coca-Cola (Coca-
Cola, 2020). They work closely with suppliers, who provide
packaging, machinery and other goods and services. These
suppliers are required to comply with any laws and regulations
that are in place. Coca-Cola has been able to maintain good
working relationships with its suppliers and bottling
partners.Total Quality Management

Coca Cola’s mission statement developed strategies to provide
the best routes that make sure the product and package quality
meet the marketplace and the company requirements and
consumer demands. The global nature of their business requires
that the Coca-Cola system has the highest standards and
processes for ensuring consistent product safety. The main idea
behind Total Quality Management emphasized a unique
management approach that aims for long-term success by
focusing on customer satisfaction. One of the most pivotal
strategies that this organization demonstrated was the
understanding of Total Quality Management in which all
members of the organization are striking to improve the
processes, products, services, and the culture in which they
work. Based on their mission statement, the foundation of this
company is based on the company’s strategy that provides the
essentials of making the planet a better place, according to 2018
Business & Sustainability Report, the global chain Coca-Cola
tells us “Our planet matters. We act in ways to create a more
sustainable and better-shared future. To make a difference in
people's lives, communities, and our planet by doing business
the right way.” Across the globe and around the clock, this
company never stop working to give people the drinks they want
and to improve the world we all share. Their passion for
consumers into the brand’s people loves and creates shared
opportunity through growth. That’s the essence of Coca-Cola’s
main transformation
Quality is about manufacturing a product that people can
depend on every time they reach for it. It is clear for Coca-Cola
to spend its time understanding product and package quality that
becomes an essential part of developing great products by
utilizing and making sure their products in the marketplace meet
Company requirements and consumer demands. The global
nature of their business requires that the Coca-Cola system has
the highest standards and processes for ensuring consistent
product safety. According to Coca-Cola’s Chief Executive
Officer James Quincey, “While many brands have come and

gone during the past 133 years, our success is based in part on
our history of investing in the success and sustainability of the
communities we call home, from our hometown of Atlanta to
more than 200 countries and territories where you can find our
products today.” (Coca-Cola business and sustainability report
2018) Therefore, Coca Cola developed a system that is called
the Coca Cola Management System to manage its product
quality. That will hold all of their operations in the same
standards for production and distribution. Guaranteed the
highest standards in quality, the environment, safety and the
health of the customer. And they require each business within
the Coca-Cola system must establish, implement, document and
maintain safety and quality system under TCCMS
requirements. Conclusion
In conclusion, Coca Cola is one of the most popular brands in
the world, while the company is proud of its business results in
2018; companies like Coca-Cola have a responsibility as
leaders. They grow and will continue to support local economies
and help create economic opportunities. The company’s
commitment to doing business the right way continued in 2018,
as it was set out to show the world that the drinks, they love can
make life more enjoyable, without harming the planet and the
natural resources now company depends on. In early 2018, the
company announced World without Waste initiative with a
clear, simple goal: to help collect and recycle a bottle or can for
each one they sell by 2030. Furthermore, to get that success;
Coca Cola attaches special strategies to both the quality and
quantity of its products. The Operation Management helps them
to maintain that more easily. Generally, in business, operations
management support for the company comes in with plenty of
responsibilities. Therefore, management operations have many
areas, from managing their field concerned with the
management and direction to help better manage human
resources or technical functions of a company, particularly
those relating to the development, production, and production.
Strategic manufacturing policy, systems analysis, analysis,

productivity and cost control helps to calculate the exact
purchase materials to reduce the risks of material cost.
Analyze the profitability of the product can help companies
anticipate the advantages and disadvantages to avoid, more
generally, management activities to enhance the content value-
added activities in any specific process. The value-adding
creative activities should be associated with market opportunity
for optimal enterprise performance. Therefore, Type of
Organizational Structure, Communication Dynamics, Its
Transformation process, Supply Chain Strategies, and Total
quality management processes become the most essential parts
of the company.
References
Brondoni, S. M. (2020). Shareowners, Stakeholders & the
Global Oversize Economy. The Coca- Cola Company
Case. Symphonya. Emerging Issues in Management, (1), 16-27.
Buehler, N. (219, Sept 24). How Coca-Cola Makes Money.
Retrieved from Investopedia:
https://www.investopedia.com/articles/markets/112515/ho
w-does-cocacola-actually-make- money.asp
Coca-Cola. (2020, Jan. 30). Coca-Cola System. Retrieved from
Coca-Cola Company:
https://www.coca-colacompany.com/company/coca-cola-
system
Coca-Cola. (2020, Jan). Purpose and Vision. Retrieved from
Coca-Cola Company:
https://www.coca-colacompany.com/company/purpose-
and-vision
Coca-Cola Business and Sustainability Report (2018).
Sustainability of the Coca-Cola Organizations. Retrieved
from: https://www.coca-
company.com/content/dam/journey/us/en/policies/pdf/safety-
health/coca-cola-business-and-sustainability-report-
2018.pdf

Gómez, E. J. (2019). Coca-Cola’s political and policy influence
in Mexico: understanding the role of institutions, interests and
divided society. Health policy and planning, 34(7), 520- 528.
Harfmann, Barbara. (Jan. 2019). “The Journey to Success:
Coca-Cola Completes Historic Bottling Initiative”.
Beverage Industry. Vol 110 Issue 1. p 28-33, Database:
MasterFile Premier
Kang, S. R., & Satterfield, D. (2019). Visual Identity Design for
Responsive Web. In Advanced Methodologies and
Technologies in Network Architecture, Mobile Computing, and
Data Analytics (pp. 1828-1836). IGI Global.
Lee, B. (2019). How Coca-Cola went three-dimensional to
revolutionize its package design workflow to save time,
money and foster more creativity. Journal of Digital Media
Management, 7(2), 106-114.
Singaram, R., Ramasubramani, A., Mehta, A., & Arora, P.
(2019). Coca Cola: A study on the marketing strategies for
millenniums focusing on India. International Journal of
Advanced Research and Development, 4(1), 62-68.
The Coca-Cola Company. (June 12, 2018). “How Digital
Technology and Big Data can Accelerate Coke North
America’s Innovation Strategy”. Retrieved from:
https://www.coca-colacompany.com/news/tech-and-big-
data-accelerate-innovation- strategy
The Coca-Cola Company Systems. (2018) Freshwater
Trademark What Makes Coca-Cola So Unique. Retrieved
from: https://www.coca-colacompany.com/company/coca-cola-
system
Wood, B., Ruskin, G., & Sacks, G. (2020). Targeting Children
and Their Mothers, Building Allies and Marginalizing
Opposition: An Analysis of Two Coca-Cola Public Relations
Requests for Proposals. International Journal of
Environmental Research and Public Health, 17(1), 12.

Running Head: COURSE PROJECT – COMPANY
DESCRIPTION & CSR 1
COCA-COLA COMPANY'S CORPORATE SOCIAL
RESPONSIBILITY 13
Contents
Introduction 2
Name of the Business 2
Mission statement 3
Legal Ownership 6
Corporate Social Responsibility Strategies 7
Code of Ethics 10
Conclusion 11
References 12
Introduction
Coca Cola is a multimillion-dollar company created and
established in the United States of America. The company has a
vast history and has an established corporate social
responsibility structure that it adheres to. The objective of this
report is to highlight the company by expounding on its mission
statement. Coca Cola’s legal form of ownership will be
reviewed to determine the most appropriate organization of the
business for the owners and the scope of Coca Cola’s business
endeavors. This report will also extort Coca Cola’s corporate
social responsibility strategies as it provides insights into the

values and impacts Coca Cola has on the global and local
communities that it serves. Finally, Coca Cola’s code of ethics
will be quantified in context with any deviations expounded
upon.Name of the Business
The Coca Cola Company is registered in the United States by
the Securities and Exchange Commission under the exact name
of Coca-Cola Co. (Coca Cola Co, 2019) The Coca Cola
Company operates in over 200 countries internationally under
the same name and branding though it may offer different
products in each market it serves. The original brand carbonated
drink was created in 1886 by pharmacist Dr. John S. Pemberton.
The beverage rights and name were sold in 1891to an investor
who incorporated the company name of Coca-Cola Company in
1892. “Coca-Cola” was trademarked in 1893 with its original
cursive design and has retained its original name of the
beverage. Throughout the company’s 134 years of operations,
Coca Cola Co has retained its original name under which it was
originally registered.
The Coca Cola Company is known by a few different names
including Coca-Cola, “Coke” and Coca Cola Co. Any and all
uses of these name references do apply to the same company
that is registered under the name Coca Cola Co. Any references
to the term “company” and or “business” will also reference the
official company in this report.
Throughout Coca Cola’s history, the company has expanded by
acquisitions. In 1946 the company purchased rights to Fanta
which was a German company at the time. In 1960 it acquired
the Minute Maid Corporation. Other notable acquisitions
include Barq’s Root Beer, Inca Kola, Maaza, Thums Up. Limca,
Cadbury Schweppes and others (The Editors of Encyclopaedia
Britannica, 2020). The company owns or has rights to more than
500 brands of beverages which include sparkling waters, waters,
enhanced waters, juices, juice drinks, ready-to-drink (RTD) teas
and coffees, as well as energy and sports drinks. So, it’s
important to note how expansive Coca Cola’s non-alcoholic
beverage market is in relation to the names that are associated

with it. (Coca-Cola Company MarketLine Company Profile p.
66)
For the purposes of ensuring that the products reach the
customers from different parts of the world, the management of
the company has ensured that different branches are opened
which increases the market share of the company (Austin,
2019). Today Coca Cola is headquartered in the state of Georgia
with the official business address of One Coca Cola Plaza,
Atlanta, Georgia 30313. The Coca Cola Company is
incorporated in the state of Delaware.Mission statement
The mission statement of the Coca-Cola Company states: “To
refresh the world in mind, body and spirit. To inspire moments
of optimism and happiness through our brands and actions. To
create value and make a difference”.
As far as refreshing the world in mind, body and spirit are
concerned; this has helped in ensuring that quality products are
products, therefore, facilitating the refreshment of the people
from different parts of the world.
When the products produced by the company are supplied to the
customers, it plays an important role in ensuring that the needs
of the customers are addressed hence bringing about their
refreshment. It is as a result of the mission statement whereby
the company has been able to encourage the employees to work
towards achieving the goals and the objectives of the company.
Moreover, the mission statement has acted in ensuring that the
employees in the company are guided in the manner in which
they carry out different tasks. For the purposes of ensuring that
the rates of production are made effective, the management of
the company has ensured that the workers are encouraged to
work based on the mission statement as that will improve the
quality of the products produced in a given period of time.
Again, the mission statement of the company is to inspire
moments of optimism and happiness through the brands and
actions of the company, the company has been in a position to
ensure that different brands of products are products, therefore,
bringing about the satisfaction of the customers.

The brands brought in the market by the management of the
company have helped in bringing about happiness to the
majority of the people in different parts of the world. Again, the
company has ensured that the employees are motivated to work
towards ensuring that value is created hence making a
difference in the entire world.
This has been achieved through the different types of products
manufactured by the company; therefore, ensuring that the
customers in the market are not violated (Chiu, 2019). The
creation of value as well as making difference by the company
has played significant roles in ensuring that new strategies are
brought in place to ensure that the quality of production is
enhanced.
The enhancement of the quality of production has helped in
ensuring that the customers in the market are provided with
quality products hence encouraging them to refer different
potential customers to the company’s products.
As a result of the mission statement of the company, the
employees have been directed in the right direction, therefore,
carrying out the right methods of production. However, the
management of the company has been making effective use of
the mission statement in ensuring that the right decisions are
made for the success of the company.
Moreover, this has enabled the employees in the company to
carry out the right operations for the purposes of ensuring that
the goals and the objectives of the company are achieved. On
the other hand, the company makes use of the mission statement
in ensuring that the right planning is carried out. It is through
the right planning whereby the available resources are utilized
in the best way possible.
Again, the company has ensured that the employees are guided
by the mission statement for the purposes of ensuring that the
decisions made by the employees as well as the management of
the company are guided in the best way possible.
According to researches, the company has been making
effective use of the mission statement in ensuring that the

consumers are communicated to, therefore, ensuring that their
needs are addressed in the shortest time possible.
The ability of the employees to consider the mission statement
has helped in ensuring that the company is connected with the
customers. It is through the connection of the company with the
customers whereby the needs of the customers are realized and
the right measures put in place to ensure that the quality of the
products produced by the company is high.
Finally, the management of the company has been using the
mission statement for the purposes of ensuring that it
differentiates itself from the competition in the market.
However, this has enabled the company to increase its market
share, therefore, working towards meeting the set goals and
objectives.
The differentiation of the company from the competitors has
played significant roles in ensuring that the numbers of sales
made within a given period of time are increased therefore
contributing to the success of the company (Greenhalgh,
2019).Legal Ownership
The Legal Ownership of the Coca-Cola Company is the
thousands of shareholders who have come together for the
purposes of ensuring that the company is run in the best way
possible. The coming together of the investors and the
stakeholders has helped in ensuring that the processes carried
out in the company are funded in an effective manner, therefore,
contributing to the success of the company.
The largest shareholder of the Coca-Cola Company is Warren
Buffett who is an American businessman. The businessman has
invested large amounts of money in the company for the
purposes of ensuring that the set goals and objectives are
achieved.
Moreover, the company is again owned by different
shareholders who have played significant roles in ensuring that
different decisions are made in an expected manner. Coca-Cola
Company is again a publicly listed Company and therefore the
decisions by each of the shareholders are considered in ensuring

that the business is run in an effective manner.
There are different shareholders in the entire world who have
been able to purchase the shares of the company. The ability of
the Coca-Cola Company to have shareholders from different
parts of the world has ensured that the cultures of the people
from the countries it operates are understood in an effective
manner.
About 5% of Coca-Cola Company’s stocks are owned by Warren
Buffett and he has 9.38% of the company’s shares. On the other
hand, Coca-Cola Company owns companies and brands such as
Diet Coke, Coca-Cola Zero, Cial, Dasani, Smartwater, Fanta
and sprite.
Through the ownership of the brands by the company, this has
made it easy for the company to meet the needs of the customers
in the market. The introduction of the different brands of the
products in the market has played important roles in ensuring
that taste and the preferences of the customers are satisfied.
Corporate Social Responsibility Strategies
Corporate Social Responsibility strategies are strategies that are
used in ensuring that profitability is assured through the
enhancement of the relationship with eh stakeholders in an
organization. “To engage in CSR means that, in the ordinary
course of business, a company is operating in ways that
enhance society and the environment, instead of contributing
negatively to them” (Chen, 2019).
As far as Coca- Cola Company is concerned, the Corporate
Social Responsibility strategies used have ensured that the
company meets the needs of the stakeholders, therefore,
ensuring that the profits made within a given period of time are
increased.
The Corporate Social Responsibility strategies used by the
company include;
· Sustainable packaging
· Water stewardship and the workplace
· Energy and climate
· The community

· Beverage benefits
· Active healthy living
On matters related to the sustainable packaging, the company
has been able to ensure that the packaging is carried out in an
effective manner, therefore, ensuring that the products do not
bring harm to the users.
The packaging has been carried out in such a way which has
helped the customers in the understanding of the ingredients
used in the manufacturing of the beverages. On the other hand,
water stewardship and workplace are the other Corporate Social
Responsibility strategies used by the company for the purposes
of ensuring that the profits made within a given period of time
are increased.
The workplace safety has been one of the areas considered by
the company, therefore, making it easy for the employees to
increase their rates of production (Panwar, 2019). The provision
of a secure working environment for the employees has helped
in ensuring that the workers work without having to experience
obstacles in their ability to meet the goals and the objectives of
the company.
Moreover, energy and climate are the other Corporate Social
Responsibility strategy used by the company for the purposes of
ensuring that the goals and the objectives of the company are
achieved. The conducive environment to which the management
of the company relies on playing important roles in ensuring
that the products meet the required standards.
Again, the community is the other Corporate Social
Responsibility strategy that has been used for the purposes of
ensuring that the right products are produced. The consideration
of the community helps in ensuring that the right products are
produced which ensures that the tastes and the preferences of
the members of the community are met. The Coca Cola company
uses a program called 5by20, which focuses on women
empowerment by being committed to empower 5 million women
entrepreneurs worldwide by 2020.This program allows women
to receive the skills needed to “reach financial independence,

support their families, and strengthen their communities”
(Coca-Cola, Women Empowerment, 2020).
Moreover, the increased profits in the company have been
brought about by the beverage benefits which have ensured that
the health of the customers. The beverage benefits ensure that
the products made by the company bring about health benefits
to the consumers. The active healthy living by the company has
played important roles in meeting the needs of the customers.
However, the management of the company has ensured that the
employees are motivated to implement the Corporate Social
Responsibility strategies in an effective manner as that leads to
the success of a different company. The effective utilization of
the corporate social responsibility strategies helps in ensuring
that the rates of production of the company are increased (Ptak,
2019).
The proper utilization of the Corporate Social Responsibility
strategies by the company’s employees has again ensured that
the sales made by the company are increased, therefore,
increasing the sustainability of the business. Code of Ethics
The Code of Ethics of Coca Cola Company has been used in
informing the employees, the directors, officers of the company
their ethical obligations and what should be done of the success
of the company to be achieved. It is through the Code of Ethics
of Coca Cola Company whereby the company has been able to
create a safe working environment for the employees as well as
the other stakeholders.
The creation of a safe working environment has helped in
ensuring that the rates of production of the workers are
improved hence meeting the goals and the objectives of the
company. The Code of Ethics of Coca Cola Company has again
ensured that the rights of the customers are not violated during
the provision of the products by the employees.
Moreover, the management of the company has ensured that the
prices of the products are standardized for the purposes of
ensuring that the customers are not violated by the merchants in
the market.

It is through this whereby the company has been able to record
high numbers of sales for the last 10 years. The standardization
of the prices by the company has again ensured that the business
is operated in an effective manner without having to violate the
stakeholders.
Moreover, the Code of Ethics of Coca Cola Company has
ensured that the ethical behaviors of the employees, customers
and the directors are regulated through established basic
criteria. As a result, this has helped in ensuring that the cases of
misunderstanding in the company are reduced.
Moreover, the Code of Ethics of Coca Cola Company has played
significant roles in ensuring that the employees to not engage in
activities that are against the policies of the
company.Conclusion
To conclude, the Code of Ethics of Coca Cola Company has
enabled the company to share the ethical values with the
interested people in the company. As a result, this has enabled
the company to operate effectively, therefore, reducing the
cases of government interference from the different countries to
which the company is set (Szumniak-Samolej, 2019).
For the purposes of ensuring that the company engages in
activities that are effective, the management of the company has
ensured that the employees who commit offices against the code
of ethics of the company are punished. However, this has helped
in ensuring that the employees carry out their roles in an
effective manner hence meeting the goals and the objectives of
the business.
References
Austin, L., & Gaither, B. M. (2019). Redefining fit: Examining
CSR company-issue fit in stigmatized industries. Journal of
Brand Management, 26(1), 9-20.
Bista, S. (2019). Sustainability in Business (A critique of
environmental sustainability practices in Coca-Cola and
Unilever).
Budhiraja, K., & Gupta, M. (2019). The Practice of Corporate
Social Responsibility in the context of rural

development in India. Mmu Journal Of Management
Practices, 10(1), 1-7.
Chen, J. (2019, November 27). Corporate Social Responsibilty
(CSR). Retrieved from:
https://www.investopedia.com/terms/c/corp-social-
responsibility.asp
Chiu, H., Fischer, D., & Friedman, H. (2019). Board Diversity
in Audit and Finance Committees: A Case Study of Coca-Cola.
In Diversity within Diversity Management: Types of
Diversity in Organizations (pp. 95-113). Emerald
Publishing Limited.
Coca Cola Co. (2019). Retrieve from
http://www.sec.gov/edgar.shtml.
Coca-Cola Company MarketLine Company Profile. 8/23/2019,
p1-66. 66p. Database: Business Source Complete.
Coca-Cola. (2020, Jan 16). WomenEmpowerment. Retrieved
from Coca-Cola Journey: https://en.coca-
colaarabia.com/our-company/women-empowerment
Greenhalgh, S. (2019). Science and Serendipity: Finding Coca-
Cola in China. Perspectives in biology and medicine, 62(1),
131-152.
Panwar, S. (2019). Corporate Social Responsibilities and Ethics
of Business–Issues and Challenges in India. Global Journal of
Management And Business Research.
Ptak, A. (2019). Corporate Social Responsibility in Polish
Enterprises. Calitatea, 20(S1), 537.
Szumniak-Samolej, J. (2019). Social Media for Corporate Social
Responsibility Strategy Creation and Communication in
Poland. In Corporate Social Responsibility in Poland (pp. 273-
286). Springer, Cham.
The Editors of Encyclopedia Britannica. (2020, 1 15). The
Coca-Cola Company. Retrieved from
https://www.britannica.com/topic/The-Coca-Cola-
Company

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