☆ In this slideshow, you will discover: ✓ WHY you must be using video in your marketing ✓ HOW to get started at little or no cost ✓ HOW video can drive massive amounts of traffic to your website ✓ HOW to use video to get your business found on page #1 of Google ✓ ...and lots more value on how to leverage your business I hope you find this slideshow useful. If you do and want more, please follow me Thank you :)

1. Welcome 
The East Midlands Food & Drink Focus Group
at The Carriage Hall Plumtree
Monday 30th September 2013

2. Agenda
1. StrEAT - Toni Jarvis (10 mins)
2. Perkins – Jon Perkins (10 mins)
3. Video for Marketing – Carl Kilvington (30 mins)
4. Local Suppliers Directory – Wendy Baird (5 mins)
5. Next Meeting
6. Create a video / Members mingle

3. Why you must use VIDEO
CarlKilvington.com
in your Marketing

4. Agenda - Video
WHY you must use VIDEO in your Marketing
HOW to get started at little or no cost
HOW video enables you to emotionally
CONNECT with potential customers to build
sincere long term relationships
How video can drive TRAFFIC and CUSTOMERS
to your website and your business
 Some ‘extra value’

5. Why Video?
Market Data Tells Us That...
Videos are ranked by search engines
Demonstrates Authenticity (per face to face)
No1 for engagement and interaction on Social
Media platforms, followed by photos,
inspirational quotes, and questions
Builds brand faster and with greater
credibility
Video is expected to account for 90% of
search results by 2015

6. Why Video?
Video is taking over the internet as the
preferred method of communication
3.6 Billion searches on YouTube per month
Viewing figures are increasing
Video is proven to convert far better than
websites that have NO video
Retailer.com reports 30% increase in sales for
websites using video
(2012 Data)

7. Power and Evidence

8. Get Started at Little or No Cost
£0 to £300

9. Create a YouTube Channel

10. Create a YouTube Channel

11. Insert Video in Your Website

14. Video = Traffic = Business

15. Video = Traffic = Business

16. Evidence
My all time best...
Page #1 of Google in:
23 minutes!
Position: 6th on the page
Search results:
329,000,000 competing
web pages

17. Consequences of NO Video
X Most websites are the same as any other and
don’t “STAND-OUT“
X Most websites are regarded as “Faceless
businesses“ – Just pretty pictures and text
X Most websites can be confusing, cluttered,
with NO “call-to-action“ for the visitor
X Most websites DO NOT engage the visitor and
they don’t stay on the site for long

18. Delivering you “Extra
Value”

19. Emotional Connection
Awareness Like Trust

20. Emotional Connection
Professor Albert Mehrabian, Prof of Psychology
Study - “Inconsistent messages of feelings and
attitudes in human communication”
• Words – 7%
• Tone – 38%
• Facial Expression – 55%
Demonstrate Authenticity!

21. Customer Key Drivers
• VALUE v Price
• Quality
• Convenience and Speed
• Customer Service
• Great Experience (feel good factor)
• Lifestyle (group/perception)

22. How People Find You
3 Routes for people to find you...
1. Search Engine (Google, Yahoo,
MSN, Social Media)
2. Referral (Word of mouth,
recommendations, review)
3. Direct (Brand awareness)

23. 3 Elements of Marketing
Ask yourself...
1. WHO - is my TARGET MARKET / IDEAL
CUSTOMER?
2. WHAT - is my MESSAGE?
3. HOW - DELIVERY SYSTEM?
Be Crystal Clear!

24. Judged on – Found for
• Reviews
• Comments
• Likes
• Shares
• Check-ins

25. Help to get you Started...
• WHO
• WHY
• WHAT
• HOW

26. Help & Assistance
Visit www.CarlKilvington.com or email Carl@CarlKilvington.com

27. The Local Suppliers
Directory
Wendy Baird

28. The Local Suppliers
Directory
Wendy Baird

29. Safe Journey Home 