Blogging for Business @ Social Media Breakfast Maine

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Carl Natale

This is what my presentation was supposed to look like at Friday's Social Media Breakfast.

Empresariales

LearnMore@CarlNatale.com How to Make Content Work for You

Blogging for Business
January 28, 2011

LearnMore@CarlNatale.com How to Make Content Work for You

I’m a Blogger

•CarlNatale.com
•Expensiccino.com
•WorkAwesome.com

•@CarlNatale
•@CarlonBlogging

LearnMore@CarlNatale.com How to Make Content Work for You

And You’re Not a Blogger
Advice for non-writers

Who don’t have a lot of time

But want to build their businesses

LearnMore@CarlNatale.com How to Make Content Work for You

Why We Buy
Improve our lives

Make things better

Fix our problems

LearnMore@CarlNatale.com How to Make Content Work for You

Write an Instruction Manual

LearnMore@CarlNatale.com How to Make Content Work for You

Good Enough is Quality

Learn how to use apostrophe’s
Spell correctlee
Get you’re homonyms write
Avoid run-on sentences.
But don’t be afraid of short,
simple sentences.

LearnMore@CarlNatale.com How to Make Content Work for You

How Often Should You Blog?
Posts Content Trafﬁc “Quality” Attention
+ Spans

-

LearnMore@CarlNatale.com How to Make Content Work for You

If You Blog Less...
Posts Focus UPW $
+

-

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How Long Should the Post Be?
Words Technical “Quality” Attention
+ Nature Spans

-

LearnMore@CarlNatale.com How to Make Content Work for You

Finding Ideas & Inspiration

Free consultations
Email
Trade publications
Reader comments on blog
LinkedIn Answers
Quora?

LearnMore@CarlNatale.com How to Make Content Work for You

Notebooks
Evernote
Google Docs
Draft status for your
blog
Deadtree versions

LearnMore@CarlNatale.com How to Make Content Work for You

How Outlines Can Create Time

Use nouns & verbs in subtitles
• Make them tweetable
• They can work as titles for new posts
How to repurpose content
• Reuse outlines for speeches
• Combine blog posts into white paper
Split into segments
• Record for video and audio
• Repurpose for social media

LearnMore@CarlNatale.com How to Make Content Work for You

Now You Have a Content Strategy

Content

LearnMore@CarlNatale.com How to Make Content Work for You

Why Should You Blog?
Blogs are like bacon (SEO)

You will become an expert

Blogs become a referral engine

Your customers will be more loyal

LearnMore@CarlNatale.com How to Make Content Work for You

Why Shouldn’t You Blog?

None of this matters
unless you can convert

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From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

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According to the latest State of the American Manager report from Gallup, employees who have regular meetings with their managers are almost three times as likely to be engaged as those who don’t. These regular check-ins keep managers and employees in sync and aligned. Want to see better manager/employee relationships in your organisation? Then make an all-in commitment to 1:1 meetings. Not sure how? You’ve come to the right place. In this webinar with Jamie Resker, Founder and Practice Leader for Employee Performance Solutions (EPS), and Teala Wilson, Talent Management Consultant at Saba Software, you’ll get the inside track on how to hold effective 1:1 meetings, including tips for getting managers on board. • Go beyond discussing the status of everyday work to higher level topics, including recognition, performance, development, and career aspirations • Learn how to decide meeting frequency, what to cover, as well as roles and responsibilities of the manager and employee • Understand how managers can build trust and make it comfortable for employees to provide upward feedback • Unite your organisation with a unified approach to 1:1 meetings Join us for this 1-hour webinar to get practical tips for building better manager-employee relationships with intention and purpose. About the Speakers Jamie Resker - Founder and Practice Leader for Employee Performance Solutions (EPS) Jamie Resker, Practice Leader and Founder of Employee Performance Solutions, is a recognized innovator in performance management. She is the originator of the-the Performance Continuum Feedback Method® and Conversations to Optimize Employee Performance training program; tools and training that reshape communications between managers and employees to drive and align performance. Jamie is on the faculty for the Northeast Human Resources Association, is a contributor to Halogen Software's Talent Space Blog, and is an editorial advisory board member for HR Examiner. Teala Wilson - Senior Consultant, Strategic Services, Saba Software Teala is a Talent Management Consultant at Halogen Software, now a part of Saba Software. She has worked with teams on a national and global level supporting human resources in areas such as performance management, recruitment, employee benefit programs, training and talent development, workforce planning and internal communications. Teala also has a personal passion for visual arts and design. Want to learn more? Join us for an upcoming Product Tour! http://bit.ly/2yitfqu

Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well

Saba Software

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Barbie - Brand Strategy Presentation

Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well

Blogging for Business @ Social Media Breakfast Maine

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Blogging for Business @ Social Media Breakfast Maine

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