This is the presentation that I gave at TEDx Thessaloniki 2014. In it, I cover the concepts of vision, positioning, and networking in helping you succeed at being the best in a market segment, and I talk about some of the cognitive biases that prevent us from quitting and refocusing our efforts when we are not going anywhere. At the end of my presentation, I give an example of how these concepts come together by having created the website - http://www.thesustainablewatercompany.com to showcase how all the concepts come together. For the full blog post with all the description of the content of these slides go here - http://thedrawingboard.me/2014/05/21/new-beginnings-from-old-ends/

1. TEDXTHESSALONIKI 2014
NEW BEGINNINGS FROM OLD
ENDSCARLOS EDUARDO ESPINAL - @CEE

2. THE VIOLIN
HTTP://WWW.SOUNDCLOUD.COM/C3DUARDO

3. IF YOU KNEW YOU'D BE better
off IN THE FUTURE FOR
taking action now, WHAT
WOULD YOU DO?

4. WHAT I DO NOW..

5. EXTRAORDINARY BENEFITS ACCRUE TO
THOSE WHO push just a tiny bit longer
THAN MOST.*
|
*FROM SETH GODIN'S 'THE DIP'
THINK Elon Musk & THE ELECTRIC CAR

6. EXTRAORDINARY BENEFITS ACCRUE TO
THOSE WHO quit early and refocus THEIR
EFFORTS ON SOMETHING NEW.*
|
THINK Odeo.com & TWITTER

7. IN BOTH CASES, IT’S ABOUT being the best
AT WHAT YOU SET OUT TO DO.*
|
THE ART POSITIONING
THINK Hertz & AVIS

8. Analysis
IF WE ARE STRUGGLING TO BE the best, WHY
DON'T WE TAKE ACTION AND REFOCUS
SOONER?

9. FIVE REASONS WHY WE DON'T
TAKE ACTION SOONER

10. 1- WE SWEAT SUNK COSTS
TOO MUCHTEAM, FAMILY, FRIENDS, INVESTORS, PRODUCT
THE IKEA EFFECT

11. 2- WE FALL SUBJECT TO THE
ENDOWMENT & LOSS
AVERSION EFFECTSTHINK Holding on to Stock Market Losses

12. 3- WE ACTUALLY DON’T KNOW
WHAT WE WANT, SO WE
DON’T KNOW IF WE ARE
GETTING IT.WHAT ARE YOUR VALUES, YOUR VISION, AND YOUR GOALS?

13. 4- WE ARE TOO BUSY
BELIEVING OTHER PEOPLE'S
STORIESTHINK The Bandwagon Effect

14. 5- WE ARE FEARFUL OF WHAT
WILL HAPPEN IN THE FUTURE... AND YET, DUE TO ADAPTATION, SATISFACTION WILL RETURN TO BASELINE
THINK Phillip Brickman, Dan Coates, and Ronnie Janoff-Bulman (1978) + MARTIN SELIGMAN

15. AGAIN...
IF YOU KNEW YOU'D BE better
off IN THE FUTURE, WHAT
WOULD YOU DO NOW?

16. THINGS TO CONSIDER
Before & after
TAKING ACTION

17. DETERMINE WHAT SUCCESS
LOOKS LIKE FOR YOU
EXPLORE YOUR VISION
>THINK Stacy Peralta

18. SET OUT TO BE SOMETHING FOR SOMEONE...
Position-jitsu yourself
...AND DON'T BE EVERYTHING FOR EVERYONE
>>THINK Southwest Airlines

19. AND IF YOU BELIEVE YOU HAVE A SOLID POSITION & AREN'T COMPROMISING YOUR VISION
BY ALL MEANS PERSEVERE!
>>>

20. DEVELOP A NETWORKTHOSE YOU MEET ALONG THE JOURNEY WILL BE YOUR SAFETY NET
>>>>THINK Vox.io > LAYER.COM

22. THANK YOU - @CEE
IMAGE CREDITS - CC ATTRIBUTION 2.0 GENERIC
VIOLIN IMAGE BY JASON HOLLINGER
GOSSIP GIRLS BY ERCWTTMN (RICOSLOUNGE)
ALL OTHER IMAGES - MINE