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Carlose Lopez
Experienced Digital Manager
+44 (0) 7780 333 543
caenlofe@gmail.com
www.carloselopez.com
Profile
I’m a Senior Digital Executive with 13+ years of international joint business and IT experience across internet, software,
consultancy, media, entertainment, education, insurance and healthcare. From start-ups to global companies.
I specialise in helping companies to create, transform and grow their businesses, products and teams using digital strategy,
technology and marketing.
My background is in leading distributed and cross-functional teams to deploy technology to reduce costs and complexity,
make better products, and develop new business models. Huge advocate of using varying degrees of Agile e.g. XP, Scrum,
Kanban, Lean UX, within Project and Delivery Management.
Experience
Senior Digital Delivery Manager – Valtech
Information Technology & Services | London, UK | September 2015 - present
-­‐ Leading digital transformation engagements for private and public healthcare companies (£500K - £3M per phase).
-­‐ Responsible of Agile digital delivery, client engagement, team and performance management, continuous improvement,
budgeting, revenue and risk management.
-­‐ Responsible of planning, execution, controlling and monitoring multiple streams of work.
-­‐ Accountable of building & strengthening relationship with client and product owners.
-­‐ Proactively seeking and raising new business opportunities within the account. Reporting to Head of Professional
Services.
Digital Program & Delivery Manager – QS Group
Internet & Global Events | London, UK | March 2013 - September 2015
-­‐ Implemented Agile in digital production, digital marketing and content production.
-­‐ Responsible of digital delivery, managing capacity and scrum resources (18) in-house and offshore.
-­‐ Led sprint prioritisation, roadmap and innovation for digital products.
-­‐ Delivered: transformation programs (2), digital projects (29) & new digital products (4).
-­‐ Led transformation programs across digital, operation, technology, marketing & customer experience.
-­‐ Led process re-engineering programs to reduce complexity in operation. Reported to Chief Information Officer.
Global Online Marketing Manager – QS Group
Internet & Global Events | London, UK | May 2012 - March 2013
-­‐ Created & executed online marketing strategy for TopMBA.com, driving traffic, acquisition, engagement & revenue.
-­‐ Online marketing responsibility across EMEA, Eastern Europe, Asia, APAC, LATAM, North America and India; activities
included email, content, SEO, PPC, social media, advertising, lead generation and membership model.
-­‐ Achieved increase in traffic (37%), page views (19%), email registration (15%), Facebook (5%); reduced CPA (8%).
-­‐ Managed product roadmap, budget of £850K and 6 line reports. Reported to Commercial Director.
Senior Digital Consultant – PRISA Group
Media | Madrid, Spain | September 2011 - January 2012
-­‐ Managed UGC campaigns for Peugeot & los40.com across radio, digital, press and events; coordinated teams in USA
& Spain. Achieved 7M+ impressions; 10K+ page views; 252 video submissions; 1,4K+ Facebook Likes; 1,3K+ Twitter
follower increase.
-­‐ Consulted PMO in designing and implementing processes to evaluate digital programs ranging from €100K to €9M.
-­‐ Created and implemented communication strategy to engage employees in digital transformation across 22 countries,
using corporate intranet, blog, twitter, digital in-company incubator and events.
-­‐ Gave training at PRISA Top-Talent in company master, participants have 10 - 15 years' of management experience.
-­‐ Managed digital campaign of $400K (combined budget $750K); 3 line reports. Reported to Group Change Director.

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Online Business Manager – ZED Group
Telecommunications & Entertainment | Madrid, Spain | November 2009 - January 2011
-­‐ Launched CitaxCita.com, campaigns across press, TV, mobile & digital. The business model helped ZED to create 2
different TV programs + mobile mega-promos generating €3M+ revenue for following year in LATAM & Russia.
-­‐ Managed DiarioNegocio.es digital transformation, implementing Drupal CMS, ad server, digital sales packs.
-­‐ Launched 3 social games in Facebook achieving 213K+ followers; review rate of 4,6 & brand awareness for IZ.com.
-­‐ Trained marketing team in digital & content strategy. Managed budget of €700K. Reported to Ecommerce Director.
Marketing Project Manager – TMW
Marketing & Advertising | London, UK | November 2008 - May 2009
-­‐ Took over, managed and delivered the RAF Altitude digital program; it was running behind schedule, budget and scope
was growing. Launched this project on time, within budget and the quality required by the client.
-­‐ Managed relationship with a pool of 5 agencies ensuring their work was within budget on time and fit to purpose.
-­‐ Managed budget of £500K. Reported to Head of Project Management.
E-business Project Manager – MediaOne
Internet | Dublin, Ireland | February 2007 - October 2008
-­‐ Clients: Meteor, Chamber of Commerce, Lisney, EMO Oil, Dublin City University, Sigma, Byrne Wallace; AA Ireland.
-­‐ Delivered: ecommerce (B2C & B2B), digital marketing, digital transformation, CRM, CMS, extranet, intranet, web
portals, microsites, property management systems, helpdesk, emails, surveys, SEO and usability.
-­‐ Project managed the online store of Meteor.ie & delivery of real estate web portal Lisney.com.
-­‐ Worked with business development director on 5 business pitches and won 3 for the agency.
-­‐ Implemented Agile saving around 25% time on project management tasks with clients.
-­‐ Managed and deployed projects with a combined budget of €500K. Reported to Business Director.
Co-founder & Software Product Director – Cravitel
Software | Madrid, Spain | March 2002 - July 2005
-­‐ Negotiated and closed financial capital funding with two angel investors.
-­‐ Identified and implemented entry, marketing and sales strategy in Spanish market.
-­‐ Generated sales of €120K from 5 key accounts and opened new business opportunities in the public sector.
-­‐ Recruited and managed 5 line reports (tech & sales).
-­‐ Responsible of product roadmap, created renting software program generating €25K additional revenue.
-­‐ Closed down the company, gave source code to existing clients and managed exit with investors.
Account Executive – Solution Systems
Internet | Cali, Colombia | April 2000 - November 2001
-­‐ Managed a budget of $20K, generated sales of $50K and 2 line reports. Reported to Commercial Director.
Education
Executive MBA
IE Business School | Madrid, Spain | 2011
Postgraduate Diploma Marketing
Universitat Pompeu Fabra | Barcelona, Spain | 2005
BSc Economics
Fundación Universitaria de Popayán | Popayán, Colombia | 2001