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How to land a booking agent from A Booking Agent's Perspective
1. How to Land A Booking Agent from
a Booking Agent’s Perspective
By Carlos Keyes
2. How To Land A Booking
Agent
Landing an agent that wholeheartedly believes in your music is the
pinnacle of a prosperous career as an artist. As president of my own
entertainment agency, I get countless emails on a daily basis from
artists seeking representation. There are a few key points that I look for
in an act before I consider answering their request.
As a booking agent for over 20 years, it’s obvious to me that this is a
topic that needs to be addressed. There are so many artists looking for
representation. There are two types of artists that appeal to booking
agents: the artist that has a following and that already sells tickets; and
the artist that does not have a following but exudes major potential.
Usually, agents lean more towards the established artist. Artists that will
bring in revenue, however, they always have room for one baby act.
An act would have to show maximum potential in the agent’s eyes.
So, how do you convince an agent that you are the undiscovered
gem they’ve been waiting for? Here are a couple of steps to get your
foot in the door with a reputable booking agent.
3. Presentation
I get many emails and packages from artists
seeking representation. The number one offense
that I come across is presentation. Being an artist is
your craft and you should put love and effort into
everything you do for it. That being said, your
photos should be high quality, not cell phone
photos. Your demos should not sound like you’re
singing in the bathroom. You should have a clean,
professional and appealing website.
Hone in on your look. As an artist, your image is a
large part of your appeal. Who is your audience?
Hiring a personal stylist or an image consultant to
assist you in this process would be a smart
investment. Your image should mirror your music
and your audience.
4. The Obvious Social Media
Presence
We all know that social media is important, but it is
the most cost effective and clever approach to
acquire free advertising and promotion. A strong
social media presence with heavy engagement is
key. Make sure that all your followers are real. I am
sure that it may be tempting to buy likers or
followers; but in the end, this only damages to your
image. Any music veteran can spot fake social
media. Organically build your fan base through
engagement. Schedule a time of the week to write
back to your fans comments and requests. Utilize
sites and apps to their fullest potential. Be
consistent with your posts. Most importantly, make
sure your image and your content coincide with
each other. It’s not always about the numbers but
more about fans that are passionate about you.
5. Sum up
In conclusion, with these two main ingredients in
fruition, you can confidently present yourself to
agencies when you feel you are ready to make
a pitch. You will present a more polished and
professional scope of yourself as an artist. In turn,
your future agent will see a diamond in the
rough, ready to be polished and presented into
the music industry.