In this lab practicum,

1. +
Social Media
Lab
Social media basics for the small business
owner.

2. +
What is social media marketing?

3. + Why is social media marketing
crucial to the small business
owner?
 Community growth – Fans to customers to evangelists.
 Crisis management – The new customer service.
 Reputation monitoring – What you don’t know will hurt you.

4. +
Community Growth
 LaBella Cupcakes
Turning your fans into customers; your customers into
brand ambassadors.

5. +
Crisis Management
The new customer service.

6. +
Crisis Management
 Don’t delete negative comments
 Don’t leave negative comments on the blog
 Bloggers are powerful voices in social media
 Take the high road – whether you are right or wrong
 Treat every fan like you would your customers
 Do not escalate the problem
What did we learn?

7. +
Reputation Monitoring
What you don’t know will hurt you.

8. +
Still not convinced?

9. +
Facebook

10. +
Understanding EdgeRank
Facebook’s algorithm that decides what’s important.
• Affinity
• Weight
• Time Decay

11. +
Improve Your Page EdgeRank
 Consider your timing. Posts tend to get more shares on
Tuesdays, Wednesdays and on the weekends. Also, post early
in the morning for better engagement.
 Be consistent and post at least once per day.
 Ask open-ended questions.
 Use photos and videos
 Avoid continual self-promotion.
 Keep it short. 80 characters or less.

12. +
Twitter

13. +
Twitter Terminology
 Hashtag: When placing a pound sign before a word on Twitter,
it creates a clickable link that will index your tweet
 Follow Friday: On Friday, it is customary to tweet the names of
some of your followers or those you follow as a way to tell
others about them. The hashtag #FF is used to denote this.
 Retweet: A retweet is when a tweet from a user is used it
another user’s Twitter stream. Place RT before the user handle.
 Mention: When another Twitter user mentions your handle in
another tweet

14. +
LinkedIn

15. +
LinkedIn Etiquette
 When connecting with someone you don’t know in real life,
make the note personal. Explain why you would like to connect
with them, describe any common connections and be polite.
More often than not, they will connect with you.
 Join groups specific to your interests and your target
audience’s interest. Share your blog posts, but do not use
groups to sell. Start conversations and act as if you were in a
real life networking setting.
 If you want people to participate in your discussions, you need
to participate in theirs.
 No contests, giveaways or promotions.

16. +
Blog
 Adding a blog to your website will not only help to convey your
company philosophy, but also improve SEO
 New Google search looks for current and consistently changing
content to deem your website “relevant”
 Blog 1-2 times per week
 Wordpress is the most user-friendly and SEO capable
 Create blog posts by using kephrases you would like to show
up for in search
What is your message?

17. +
Stay Organized
 Use Hootsuite to link all of your social media platforms in one
dashboard
 Link your social media accounts to your smartphone
 Use the apps for LinkedIn, Facebook and Facebook Pages,
Twitter, and Hootsuite for social media on-the-go
 Decide on an editorial calendar ahead of time, discussing
which blog topics and your focus for the month
 Use bookmarklets in your navigation bar
Tools and methods to keep you organized

18. +
About Us
TwentyNine Thirty is a digital creative agency
specializing in social media strategy, graphic
design, web development and branding.
To learn more, contact me at carly@twentynine-
thirty.com
@2930Creative
facebook.com/twentyninethirty
linkedin.com/company/twentynine-thirty-
creative

19. +
About Us
Reach out!
carly@twentynine-thirty.com
Make the connection!
Twitter: @2930Creative
Facebook: TwentyNineThirty
Stay updated!
twentynine-thirty.com/blog
TwentyNine Thirty
Creative is a digital creative
agency specializing in
social media strategy,
graphic design, web
development and branding.
Our mission is to make your
small business stand out
from the rest. We go
beyond social media
strategy and web
development with a holistic
approach we like to call
creative strategy. The sky is
the limit for our clients.