Visual background used for the presentation of the WCK's Communications Strategy for Georgetown's University Master of Public Relations and Corporate Communications - Capstone plan.

1. WORLD CENTRAL KITCHEN
Carmen Ruiz- Capstone – Fall 2012

2. Cause: Hunger in Haiti
Client: World Central Kitchen
Opportunity: Fundraising
Insights: Reaching key publics
Recommendations: Tactics

3. Cause: Hunger in Haiti
Client: World Central Kitchen
Opportunity: Fundraising
Insights: Reaching key publics
Recommendations: Tactics

5. HAITI 2010

6. 300,000 dead
300,000 injured
1.3 million homeless

7. Cause: Hunger in Haiti
Client: World Central Kitchen
Opportunity: Fundraising
Insights: Reaching key publics
Recommendations: Tactics

8. unique value proposition:
helping people feed themselves

9. CHEF JOSE ANDRES
(JALEO)
(AMERICA EATS)
(MINIBAR)
(OYAMEL)
(ZAYTINYA)

11. Cause: Hunger in Haiti
Client: World Central Kitchen
Challenge: Fundraising
Insights: Reaching key publics
Recommendations: Tactics

12. opportunity
to mobilize funding to implement food security programs
by sharing its unique value proposition with its key publics.

13. opportunity
to mobilize funding to implement food security programs
by sharing its unique value proposition with its key publics.
goal
to position world central kitchen as an innovative and
trusted nonprofit striving to end hunger and
malnutrition, in order to drive donations for the
organization.

14. Cause: Hunger in Haiti
Client: World Central Kitchen
Challenge: Fundraising
Insights: Reaching key publics
Recommendations: Tactics

15. Donations to international causes:
• peer support for the organization
• sensitivity towards poverty abroad

16. Donations to international causes:
• peer support for the organization
• sensitivity towards poverty abroad
Key Public 1: Friends of the
WCK’s Board of Directors
Key Public 2: Students and
alumni of Ivy League and DC
area universities
Key Public 3: Corporations with
investments in Haiti

17. Cause: Hunger in Haiti
Client: World Central Kitchen
Challenge: Fundraising
Insights: Reaching key publics
Recommendations: Tactics

18. Personal letter signed
by Chef Jose Andres
Key Public 1: Friends of the
WCK’s Board of Directors
Key Public 2: Students and Guest speaker
alumni of Ivy League and DC opportunities
area universities
Key Public 3: Corporations with
investments in Haiti Meetings to develop
joint Corporate Social
Responsibility
programs

19. VISUAL IDENTITY

20. Earthquake victim
Unemployed
✔Restaurant owner
Many Haitians are rebuilding their lives just using
their motivation and creativity; you can give them a
hand visiting www.worlcentralkitchen.org

21. Iron chef
Iron Chef winner, Chef Jose Andres, has a new challenge: training food
street vendors in Haiti to cook safely www.worldcentralkitchen.org

23. THANKS