The document discusses observations and suggestions for improving 6 different stores - Zara, If, Querol, H&M, Llaollao, and Vision Lent. The writer visited each store and noted things like accessibility, signage, product organization, and customer service. Suggestions included adding sections for basics, displaying final discounted prices, improving lines and wait times, and using technology to help customers virtually "try on" items like sunglasses. The goal was to think creatively about enhancing each store's business from a different point of view.

1. Am I paying
attention?
Carme Badia Mora

2.  6 places to visit.
 6 places to discover
 6 places to watch from a different point of
view

3. Let’s go to visit Zara. A clothes store.
The doors are opened, so it’s easy to go inside, but
look! there is a step!! Maybe is not as easy as it
looks like.

4. Big and small sign
lettering.
Its so easy to recognize
this store

5.  I just came in and
browsing and I was
looking around for a
sweater and it was a
difficult mission,
because it was distribute
by style, so what was my
style, I just wanted a
sweater because is
cold!!!!

6.  So maybe for people
that don’t like so much
fashion it would helpful
to have a section with
basics things,
sweater,pants… and
then if you like
something from that
section you can go to the
specific area.

7.  The cash register is
in a correct place,
not to far from the
door, not at the end
of the store.
 It’s a warm place and
cozy. The music
allow you to walk
around.

8. Let’s go to If. A
perfumery store.
 Again, what happen
with the handicapped
law!
 Ok, le’ts go to enter,
it smells so good!

9.  There are a lot of
discounts.
 I went to ask for a
discount for a perfum
and it was not the price, I
had to wait for the
answer. To much
waiting. Why don’t put
the final price and see
how much do you save?

10.  The higher price is in the
top and in the bottom of
the shelf.
 There are some testers.
 As there are a lot of
products to choose
maybe they could offer
the product of the month
and make an special
stand for it.

11. Let’s go to Querol. A
shoes store.
 A really big sign
lettering!
 Always the same!!!

12.  A long corridor that
push you to enter.
 The items are so
accessible, go and
grab one and now
you are in!!

13.  The number of the sizes
are so easy to find it, so
it’s so helful.
 The personal is not
wearing a uniform. As
there are so much sales
person, I think with an
uniform it could be much
easier for the costumer.

14. Let’s go H&M. A
clothes store.

PERFECT!!!

15.  The store is so
brightly and there are
a lot of merchandise.
 I need more space to
walk around! It’s
overcrowded!

16.  Yes there are a
sweater section!!!
 As winter came so
quickly, maybe it’s
going to be useful a
section that it’s call:
Winter supplies!

17. Llaollao. A yogurt
store
 PERFECT

18.  Always that I pass by this
place is overcrowded, there’s
a long line in the street and
from one point of view it
makes you thing that the
yogurts are delicious but it’s a
little annoying to wait.
 So just put another sales
person, or automatic machine
that give you the order and
then you just need to wait to
be serve.

19. Vision lent. Optician’s
 That’s getting
better and better!!
 And also some
information about
discounts!!

20.  A red store as the
red sign lettering!
 Big windows to see
what is inside. So
that’s the idea of the
optician’s, right?? To
watch!!

21.  There’s a front desk with a
sales person that give you
some orientation about the
things that yout are looking
for.
 As it can be difficult to chosse
some sunglasses it could be
helpful to have a machine
that takes pictures of yourself
with the sunglasses and then
just pick the best option for
you.

22. A new feeling to discover, because as I live
in a small city I was feeling like a
detective and it was so easy to see what
I was doing, but I don’t thing that they
could imagine my good intention to make
their bussines more creative!!!!!
Carme Badia