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  Comparing Mobile            First Use of         Consumer           Consumer
                             Technology            Awareness          Adoption          Point in the
Lead Generation Tools                                                                   Marketplace

                                                    203 million      10 trillion text
  Text #                                            Americans        messages will
Enter code   Texting              1992            have paid SMS     be sent in 2012
                                                                                             Yes
                                                    packages           (US only)

                                                     47% have
                                 1994             seen them, and
                                                                     6 - 19% (in US)
             QR Codes           But began                           have used them           No
                                                  buzz continues
                             commercial use                          (studies vary)
                                                     to grow…
                               in US in 2011


             Augmented           2004               No specific
                                                  data found, but      No specific
             Reality on        On mobile
                             phones. 1968 first   buzz continues       data found            No
             Mobile Phones     actual use            to grow…

                                                    No specific        No specific
             SnapTags             2006              data found         data found            No


                                                  29B downloads          76.9B
             Mobile Apps          2008                in 2011         downloads             Yes
                                                                      predicted in      But expected to
                                                     (US$7.3B)                           peak in 2013
                                                                     2014 (US$36B)

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Comparing Mobile Lead Gen Tools

  • 1. Hit Tipping Comparing Mobile First Use of Consumer Consumer Technology Awareness Adoption Point in the Lead Generation Tools Marketplace 203 million 10 trillion text Text # Americans messages will Enter code Texting 1992 have paid SMS be sent in 2012 Yes packages (US only) 47% have 1994 seen them, and 6 - 19% (in US) QR Codes But began have used them No buzz continues commercial use (studies vary) to grow… in US in 2011 Augmented 2004 No specific data found, but No specific Reality on On mobile phones. 1968 first buzz continues data found No Mobile Phones actual use to grow… No specific No specific SnapTags 2006 data found data found No 29B downloads 76.9B Mobile Apps 2008 in 2011 downloads Yes predicted in But expected to (US$7.3B) peak in 2013 2014 (US$36B)

Notas del editor

  1. Sources: AR = https://www.icg.tugraz.at/~daniel/HistoryOfMobileAR/, http://www.abiresearch.com/press/1516-ABI+Research+Anticipates+%C3%A2%E2%82%AC%C5%93Dramatic+Growth%C3%A2%E2%82%AC%20+for+Augmented+Reality+via+Smartphones, http://www.slideshare.net/zugarainc/augmented-reality-from-marketing-buzzword-to-a-better-consumer-experience, http://artimes.rouli.net/search/label/AR2010, http://www.grape-digital.com/blog/10-social-media-predictions-for-2012/, http://www.gpsmagazine.com/2010/01/my_top_20_gps_predictions_for.php, QR Code = http://en.wikipedia.org/wiki/QR_code, http://blogs.imediaconnection.com/blog/2011/09/02/study-qr-code-mobile-technology-gauging-consumer-awareness-and-usage/, http://bx.businessweek.com/smartphones/view?url=http%3A%2F%2Fwww.screenmediadaily.com%2Fnews-kinetic-mobile-smartphones-augmented-reality-nfc-near-field-0014001640.shtml, Texting = http://en.wikipedia.org/wiki/Texting, http://blogs.imediaconnection.com/blog/2011/11/25/mobile-marketing-2012-sky%e2%80%99s-the-limit/, SnapTags = http://www.slideshare.net/SpyderPower/spyder-lynk-snaptag-overview-062011-2Mobile Apps = http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats, Location-based use on mobile phone = http://en.wikipedia.org/wiki/Global_Positioning_System, http://www.mobiledevproonline.com/article/mobile-apps/gartner-predicts-mobile-app-trends-for-2012, http://www.bizreport.com/2010/04/mma_location-based_mobile_ads_outperform_other_formats.html, Mobile Apps: Demand for app stores is expected to peak in 2013.• ABI Research (May 2010) predicts that app stores will slowly decline as subscribers migrate from download apps to mobile Web sites and more popular download apps, such as social networking, are preloaded on mobile devices. AR: (1968) Ivan Sutherland creates the first augmented reality system, which is also the first virtual reality system. It uses an optical see-through head-mounted display that is tracked by one of two different 6DOF trackers: a mechanical tracker and an ultrasonic tracker.