6. Bet
a
Total Available Market
(everyone you wish to reach)
Segmented Available Market
(the portion of TAM you will target)
Serviceable Obtainable Market
“Share of Market”
(the portion of SAM you can capture)
Beta Market
(your first dozen(ish) customers)
7. Segment your market
How you will reach them
How will you acquire them?
CAC =
Customer Acquisition Costs
:30
8. How you measure up to competition?
Competitor 1
Competitor 2
Freemium
Model
Volume
Pricing
No contract Education
Focus
K – 12
Partnerships
:90
9. How will you make $$$ ?
Advertising Model
E-Commerce Model Licensing Model
Subscription Model
15. Have an idea?
Solving a real-world problem?
Starting a high growth venture?
Need help???
Contact me………...
Caroline Cummings
Venture Catalyst
RAIN
caroline@oregonrain.org
@iamcarolina
Notas del editor
The first part constitutes an app that scours for the digital data an individual and his social circle produces. This app then connects the dots to make sensible patterns and intelligently proposes future outcomes. The second part consists of systems that interfaces with the individual. The interaction with the individual is made possible using intuitive interfaces projected on a variety of surfaces using a smart watch or a desktop pico projector.”
Revenue Model – Commission-based model, project fee model, etc.