Do you monitor your websites' SEO in real-time? Protecting and monitoring your SEO for disaster prevention is critical to future-proofing your SEO.

1. #SMX @davidcarralon
BE NOTIFIED QUICKLY IF SOMETHING GOES OFF THE RAILS
Prevent enterprise-level
disasters with SEO alerts

2. #SMX @davidcarralon
• Work inhouse as Head of International SEO
• Sector: Jobs board
• Responsible for SEO performance in EMEA
and APAC,
• Environment:
multicultural/multilingual/international
Hi, I’M DAVID CARRALON

3. #SMX @davidcarralon
Career Builder’s International website network
• Niche Site A
• Niche site B
• Niche site C
Priority Sustain Supported
• Brand site .DE
• Brand site .SE
• Brand site .UK
• Brand site .FR
• Brand site .SG
• Everything else
in:
• EMEA
• APAC
• MENA

4. #SMX @davidcarralon
Building great SEO takes time and much effort

5. #SMX @davidcarralon
We often forget that there is something also very important
Monitoring your SEO for disaster-prevention

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Monitoring your SEO via Alerts
How do you monitor specifically for disaster prevention?
1. Traffic
2. Ranking
3. Server
4. Site architecture
5. Backlinks

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1. Organic search traffic can drop due to many reasons

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Set up Sudden traffic Fluctuation alerts

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GA Custom Alerts allow you specify the threshold for every alert

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2. Set up alerts for sudden rankings drops

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What exactly should you track as ranking alerts?
• keywords Entering/Leaving 1st page in SERPs
• Keywords Moving/Leaving the Top5 rankings
• keywords Gaining/Losing the Top 2 positions
I’m tracking:

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This is how I do it: my Alerts dashboard for any given site

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And this is what I typically get in my mailbox every day:

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If needed, a closer look to the alerts dashboard can be done for
a quick view of all positions lost vs gains

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3. Monitor your platform (Website/Server health) with NewRelic

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Server alerts can uncover
unanticipated severe speed
issues
What alerts from New Relic track server performance?
• Diagnose HTTP errors
• Understand your most resource-
intensive HTTP requests
• Page types with heaviest loading
• Browsers with biggest load on
mobile

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4. Alerts on the Integrity of your site structure

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Botify

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SEO Radar

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Botify’s weekly crawls to help you
spot crawl bottlenecks
SEO Radar’s alerts you of changes made to the technical site structure
1. Integrity of my url structures
2. Preservation of key metas/labelling
3. crawling blocks
4. Sitemaps info

21. #SMX @davidcarralon
I use SEO Radar’s automated alerts to help me
spot web page changes
1. Content on webpages changes
2. Integrity of url structures affected
3. Navigation changes
4. Status of HTTP messages
5. Robots files
6. Etc.
Compares day 1 vs day 2

22. #SMX @davidcarralon
- day 1
Example of essential
HTML sitemap key to
content discovery on
site

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- day 2
Due to a bug in the
application layer, all link
items in my main HTML
sitemap disappear

24. #SMX @davidcarralon
Typically you get an email like
this every day/week from
SEOradar

25. #SMX @davidcarralon
SEO radar alerts you of a potential disaster
and gives you info to act on it quickly
Or it can help you prevent it in the first
place using it Chrome extension when
analysing the staging site

26. #SMX @davidcarralon
• Rel=“canonical” from self to non-self
• <Meta name=“robots” content=“noindex”> to <Meta name=“robots”
content=“index”>
• Disallow: /research? To disappearance
• Title tags swapping place
• 301 redirects turning into 302 or disappearing
Examples of meta directives or any code going off the rails

27. #SMX @davidcarralon
Reference : http://www.seoradar.com/seo-fixes-catch-staging/
With SEO Radar you get the chance
to configure alerts for many disaster scenarios
It can also help you prevent disaster in the first place
using their Chrome extension testing on staging

28. #SMX @davidcarralon
I use Botify to:
- Validation of issues identified by SEOradar (Monday’s)
- Unforeseen technical errors worth to be considered as emergencies
Botify’s weekly reports help me spot crawl bottlenecks
Typically these technical errors are :
- Count of compliant urls vs non-compliant urls
- None or less chain redirects or redirect loops than in my
previous crawl
- Lower no. of errors such as 404, 5XX… as well as 3XXs

29. #SMX @davidcarralon
Key data points to alert you of issues:
Count of Compliant urls vs non-compliant

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Server errors increase/decrease

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Use sitemaps to alert you of indexation problems/progress

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I validate Botify sitemaps info against sitemaps
info in GSC to ascertain indexation levels

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5. Be alerted of new links coming in

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New link alerts come in different formats

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Search in Ahrefs Site Explore and go for ‘Best by links growth
Not a pleasant sight

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Further verification on the SERPs
then confirms the site is hacked
and spammed

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Set up alerts that allow to view new links easily as they come in

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Other Tools to alert you of new backlinks or toxic links

39. #SMX @davidcarralon
Invest some time in setting up your SEO alerts.
You will be grateful that you have, should trouble
arise.

40. #SMX @davidcarralon
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THANK YOU!
Photo credits:
https://www.flickr.com/photos/bernd_thaller/
https://www.flickr.com/photos/gordonrobertson/