This is an introductory presentation on aspects to consider when publishing a newsletter.

1. How to
Create an
Effective
Newsletter
Carrie Franklund
October 10, 2013
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2. Determine your purpose
• Inform
• Motivate
• Persuade
• Sell
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3. Define your audience
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• Age
• Income
• Interests

4. Designate your budget
• Use of consultants
• Location of
production
• Printing schedule
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Your budget will determine your…

5. Develop your style and tone
• Memorable
• Personalized
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• Simple
• Clear

6. Decide upon your content
• Revisit purpose
• Share knowledge
• Involve readers
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7. Deliver clean typography
• Legibility
and
• Readability
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8. Design your layout
• Column choices
• Alignment
choices
• Margin choices
• White space
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butler/4988505183/choices

9. Decorate with graphics
• Headlines
&
• Subheads
• Photos
• Captions
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10. Conclusion
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