1. UNDERSTAND THE PURPOSE AND IMPACT OF SOCIAL
ACTION AND COMMUNITY MEDIA PRODUCTION WORK
Eleanor Button and Carrie Helie

2. WE WHF
http://www.youtube.com/watch?v=HRpm_dSKTYk
• What they do:
• We Love WHF is an ambitious community project in Birmingham inspired by local Dad and youth worker, Simon Jay. Simon and his team of
active citizens want to transform Welsh House Farm estate into a great place to live by reviving community spirit; encouraging residents to
help each other through structured volunteering activity, and by increasing the team sports opportunities for young people.
• What was the action video trying to get across?
• The video was mostly trying to show the audience what they do and how they do it. It started by telling us what the problem was, the
problem being areas suffering from a range of social problems. They set out to support and learn how they can make the community a
better place to live.
• Is it to change attitudes or raise awareness - how does it do this?
• The action group is to change attitudes of people in the community and try and get them involved, even though some people on the estate
have been reluctant to get involved as they feel they are powerless. The WHF are working to make the community feel empowered again.
They try and do this by holding local events and also introduce the community to organisations and contacts that could be of benefit.
•
To strengthen a community?
• WHF main aim is to strengthen the community and encourage them to come together to try and tackle local social problems to improve
where they live. They might be wanting to change stereo types of there community but it isn't there main aim.
Provide information?
• The video and website provides information on what WHF is and what its long term and short term aims are. The website also shows how
so far the project has helped, such as “Microsoft installed a new computer suit in the Haven Centre. The computer suite is open 5 days a
week and is host to the „Our Voice‟ Media project. “
• Does it want to build relationships?:
• One of its main aims is to build relationships In the community, so then as a community they can work together to tackle issues, and overall
make it a better community.
•
Who is being interviewed and why?
• Simon Jay as he is the youth worker and has worked hard to improve things in the community he is working along side the social action
team so hopefully again improving certain things in the community.

3. • What they do
• Just Around the Corner is a registered charity working with the young people of Woodley and surrounding areas.
They are an outreach youth and community organisation working in the parks and streets, but also work with schools
and existing youth clubs.
• Schools work
• Contact is made with students on a weekly basis in senior and primary schools in small groups and mentoring
sessions. JAC teams work either in small groups or on a one-to-one basis depending on the needs of the young
people
•
•
• Mission Statement
• To give hope to young people in the community, enabling them to make positive choices, by demonstrating
love and acceptance according to Christian principles
•
• Provide information?
• JAC tries to provide useful advice to youths, guide them through better choices. JAC wants to see each young
person given the opportunity to make something of their life. JAC volunteers are willing to put time and effort into
getting alongside young people supporting them in making positive choices about their lifestyle and future. The
Emotional Literacy Programme covers various topics including bullying, self-esteem, anger management and
substance abuse, allowing the group to share their feelings as well as listen to others. In the one-to-one sessions
students learn to build trust in their mentor enabling them to talk about more personal things such as
relationships, parents, fears, sex, etc.

4. •
Child poverty action group
http://www.youtube.com/watch?v=1LP_Ogr29pc
• http://dosomething.org.nz
• Anne highlighted the growing gap between the well off and the poorly off in New Zealand, with the rate of continued widening being among the highest in
the OECD. A number of disturbing figures were provided about rates of child poverty in New Zealand, along with some adverse indicators in terms of child
health. The point was made that the costs of child poverty are very high. If a child is inadequately prepared for life through inadequate
nutrition, compromised educational opportunities and poor health, then he or she is likely to become a continuing burden for the society rather than an
effectively contributing citizen. Anne acknowledged that Working for Families has helped, in some respects markedly, but also noted that the assistance is
weighted towards those who are able to work at least 30 hours per week (as a household). This leaves significant numbers with effectively no increased
assistance from working for families. Anne urged the return of a universal benefit for children, irrespective of employment circumstances, and also a lifting
in the threshold at which benefits are clawed back as a result of earned income. This threshold has diminished markedly over the years as a result of
inflation, and would need to move from the present level of $80 per week to $130 per week to restore the level of incentive provided when the threshold
was originally put in place. More generally Anne noted an erosion of benefits for all but those of retirement age, where the benefit is tied to the average
wage with regular cost of living adjustments
• CPAG works to produce evidence about the causes and effects of poverty on children and their families. It examines how Government policies affect
children and families. CPAG publishes reports, makes submissions and conducts small-scale research projects to achieve its goals.
• A child's potential is a terrible thing to waste.
• Child Poverty Action Group is an independent charity working to eliminate child poverty in New Zealand. CPAG works on behalf of the 230,000 New
Zealand children whose well-being and future is compromised by their meagre standard of living.
• It wants to promote awareness of the causes and consequences of child poverty.
•
• To change stereotypes / representations of groups? It doesn‟t want to change stereo types it wants to help raise awareness and change the massive issue
which isn't going to change with out people waning to change it.
• To strengthen a community? It doesn‟t say to “strengthen community” but yes it probably does want everyone to be aware of the issues and bring people
together to hopefully make a change to those less fortunate..
The website gives plenty of information, on what they do, what there aims are, what they have done so far and also how we can help by donating.
To promote better policies for children and young people.
• To promote awareness of the causes and consequences of child poverty.
• To ensure all activities and decisions respect other cultural perspectives.
• CPAG works to produce evidence about the causes and effects of poverty on children and their families. It looks carefully at how Government policies affect
children. CPAG publishes reports, makes submissions and conducts small-scale research projects to achieve its goals.
• CPAG is an independent, registered charity. It is funded entirely by grants from charitable trusts and donations from the public. CPAG does not accept
funding from the proceeds of gambling

5. The Action Group, a limited company with charitable
status, was established in 1976. Its origins lay with a
group of parents of children and adults with a learning
disability.
Their Vision
That families caring for a person with a learning
disability and individuals who have a learning disability
and other support needs:
encounter no barriers to their chosen lifestyle,
can follow a path of choice, and
can enrich their opportunities.

6. • Their Mission
• To value, listen to and involve people and their carers so
that our every action is judged to be the best.
• Their Aims
• To meet our aims, The Action Group will be:
• Influencing policy
• Committed to values
• A quality organisation
• An Investor in People
• Financially secure
• Pursuing innovation and development

7. • The Action Group is very person-centred.
• they are the organisation that cares.
• Their staff have a vocation to make life better and easier
for anyone with a support need.
• The Action Group is about no barriers. It is about
changing lives for the better, and making sure that
everyone gets the chance to live their life to its fullest
potential.
• The Action Group is led by parents and carers of their
service users, as well as their users themselves. Involving
you or your loved one in the support they provide is at the
heart of what they do.

8. • Housing and Community Support Services
• Learning Disabilities
• Autism/ Asperger‟s Syndrome
• Mental Health Problems
• Physical Disabilities
• Drug & Alcohol Issues
• History of homelessness
• History of offending behaviours
• Acquired Brain Injuries
• Eating Disorders