6. Referring Traffic
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PAY PER PERFORMA
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SUDDENLY, MARKETING HAD DATA
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PAY PER PERFORMANCE!
16. But most of social media involves
talking daily to your customers and
figuring out how to produce content
that matters to them.
17. So now, instead of just producing your product or
service, you’re a content producer too.
18. Social media has dense data,
but limited learnings:
What do those impressions mean?
What does a like get me?
How do I measure the return on a retweet?
21. When we engage in a dialogue
with our customers online, we
become more invested and more
accountable to our customers.
22. We will make better products.
We will have better customer relationships.
We will craft better terms.
or
We’ll explain why we can’t do it exactly the way they want.
And then, at the very least, they’re heard.
23. Social media is not expensive at all.
In many cases, the platforms are free.
24. But social media takes time.
And time is the most precious resource of all.
25. Social media is built on technology,
but is primarily people powered.
26. Invest in the people to actively listen and create
content for your brand. Invest in tools that help
provide data to show if it’s working.