This slidedeck was created as an assignment for a doctoral studies program at Endicott College, Spring 2014. The audience was a small group of doctoral students entering various specialties in higher education. The objective was to introduce discussions points for consideration regarding social media and mobile communications on a college campus.

1. Prepared for an assignment at Endicott College, Spring 2014.

2. A professor jokes, to let off steam on Facebook after
a lousy day at work, by posting about hiring a
hitman and killing students.
The university where she worked had no formal social
media policy. She was able to return to work after a
short administrative leave.
(Berrett, 2010; Stripling, 2010)

3. An anonymous tip to the dean’s office at the
University of Pennsylvania reveals that an
admissions officer posted excerpts of student
admissions essays on her Facebook page.
The officer no longer works at the university and
since then, UPenn has issued a social media
policy.
(Zweifler, 2013)

4. A University of Kansas professor is suspended for
posting comments on his Twitter account blaming
the National Rifle Association (NRA) for a shooting
incident which took place in another state. Many
state politicians called for termination.
Prior to the incident there was no state or university
policy on faculty use of social media.
(Jaschik, 2013)

5. Faculty, staff and students are connected to the web
via their personal phones and other devices, and
utilize commercial web applications such as
Facebook and Twitter. They use these devices at
home and on campus.
Is it the responsibility of the university to police
their actions?

6. 87% of American adults use the
Internet [near-saturation usage
among those living in households
earning $75,000 or more].
99% of Americans aged 18-29
& 97% of Americans with
college degrees use the
internet.
68% of adults connect to the
Internet with mobile devices.
Google iPhoneWeb 2.0
economic
slump

7. The number 1 issue in higher
education information technology is
“Leveraging the wireless and device
explosion on campus”.
- Grajeck, 2013
Infographic: 2013 ECAR
Undergraduate Technology
Survey

8. Infographic: 2013
ECAR Undergraduate
Technology Survey
76% of undergrads
own smart phones
31% of undergrads
own tablets
89% of undergrads
own laptops

9. COLUMBIA JOURNALISM SCHOOL
“...classes ought to be a “safe place," where students
and professors can speak their minds, have strong
opinions and ask questions without having to worry
that what they say will be made public…we don’t
want to stifle open and candid discussions that take
place in a class.”
- 2011 Social Media Guidelines

10. Does there need to be a special institutional policy
for social media use or should general ethical
principles apply?
Effective practice of social media communications
should be incorporated into every discipline
(Asturias, 2013, Martin, 2013 and Nichols, 2013).

11. “What’s common sense in real life is common sense in
social media.” - 2011 CJS Social Media Guidelines

12. If it’s so simple, why do faculty and staff still
fumble on the field of social media?

13. Broderick, R. (2013). A
Fifth-Grade Teacher
Wanted To Show Her
Students What Happens
When You Put Your
Photo Online. BuzzFeed.
November 20, 2013.
Retrieved March 23,
2014, from
http://www.buzzfeed.co
m/ryanhatesthis/a-fifth-
grade-teacher-wanted-
to-show-her-students-
what-happe

14. Broderick, R. (2013). A
Fifth-Grade Teacher
Wanted To Show Her
Students What Happens
When You Put Your
Photo Online. BuzzFeed.
November 20, 2013.
Retrieved March 23,
2014, from
http://www.buzzfeed.co
m/ryanhatesthis/a-fifth-
grade-teacher-wanted-
to-show-her-students-
what-happe

15. Official media channels are _____.

16. In a 2013 survey administered by the Council for
Advancement and Support of Education (CASE),
67% of respondents reported not having a full time
social media expert on staff to manage social media
efforts.
Yet 96% reported using Facebook and 82% reported
using Twitter as official social media channels
(Gardner, 2013).

17. Retrieved March 23, 2014
from
http://upload.wikimedia.org/w
ikipedia/commons/4/4e/Paul
_revere_ride.gif
No
training,
no skills
required.
Just a
desire to
________.

18. OPPORTUNITIES AND CHALLENGES
• Decentralized control of campus IT
• BYOD
• Social marketing
• Content authoring and distribution
• Faculty faux pas, staff stupidity, student silliness

19. It is impossible to predict what faculty staff or
students will share, post, tweet or publish online.
Set expectations as part of standard campus policies,
in staff and student handbooks. Enforce social
etiquette the same way online as offline.

20. CONTACT
Carrie L Saarinen
Clsaarinen on Twitter
Clsaarinen on Linkedin
Clsaarinen on Google
Clsaarinen on Skype
Clsaarinen on Wordpress