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Small Business Marketing on a Budget
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Kate Carruthers
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Small Business September 2008 Seminar - Dept State & Regional Development
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Small Business Marketing on a Budget
1.
Small Business Marketing
on a Budget Using Web 2.0 Tools By Kate Carruthers
2.
Thank you to
the following sponsors: Sep 2008
3.
4.
What can
your business do online? Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
5.
6.
What should
your business do online? Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
7.
Traditional Marketing
Mix Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
8.
Summary of
Marketing Mix Decisions Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd Product Price Place Promotion Functionality Appearance Quality Packaging Brand Warranty Service/Support List price Discounts Allowances Financing Leasing options Channel members Channel motivation Market coverage Locations Logistics Service levels Advertising Personal selling Public relations Message Media Budget
9.
New Model
Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
10.
New Model
Who, where, when? Channels, type, distribution? Who, why, how? Budget, skills, support? Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
11.
12.
Sep 2008 ©
2008 Kate Carruthers, Digital Business Group Pty Ltd
13.
14.
Sep 2008 ©
2008 Kate Carruthers, Digital Business Group Pty Ltd
15.
What is changing
& why should I care? Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
16.
Speed of
Change Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
17.
Changes in
consumption Hitwise, Social networks overtake webmail, November 06, 2007 http://weblogs.hitwise.com/robin-goad/2007/11/social_networks_overtake_webma.html Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
18.
Changes in
consumption Facebook overtakes MySpace in Share of UK Internet Searches , Hitwise Intelligence, Heather Hopkins, UK, July 17, 2007 http://weblogs.hitwise.com/heather-hopkins/2007/07/facebook_overtakes_myspace_in.html Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
19.
20.
Are there some
low cost options for me? Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
21.
22.
23.
24.
25.
Thank You Sep
2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
26.
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