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Web 2.0 In Context

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Kate Carruthers
Kate Carruthers

AIMIA talk about how our expectations as users are being changed by our participation in web 2.0

TecnologíaEmpresariales
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Web 2.0 in Context Kate Carruthers Sydney Nov 2008
Who Me? ,[object Object],[object Object],[object Object],Nov 2008 © 2008 Kate Carruthers
Nov 2008 © 2008 Kate Carruthers
Hyperconnectivity ,[object Object],[object Object],Nov 2008 © 2008 Kate Carruthers Source: http://www.popsci.com.au/files/imagecache/article_image_large/files/articles/734px-Six_degrees_of_separation.jpg
Massive Interconnections ,[object Object],[object Object],[object Object],[object Object],[object Object],Nov 2008 © 2008 Kate Carruthers
Consumption On-Demand ,[object Object],[object Object],[object Object],Nov 2008 © 2008 Kate Carruthers http://www.techcrunch.com/2007/12/17/bittorrent-is-now-streaming-movies-with-ads-but-wheres-the-good-stuff/
Tribal Brains ,[object Object],[object Object],[object Object],Nov 2008 © 2008 Kate Carruthers
Tribal Creatures ,[object Object],[object Object],[object Object],[object Object],Nov 2008 © 2008 Kate Carruthers
Chunking ,[object Object],[object Object],[object Object],Nov 2008 © 2008 Kate Carruthers Source: http://www.familycourtchronicles.com/philosophy/spartan/spartan-brad-pitt.jpg
Nov 2008 © 2008 Kate Carruthers Generational conflict
Traditional Marketing Nov 2008 © 2008 Kate Carruthers
New Model Nov 2008 © 2008 Kate Carruthers Who, where, when? Channels, type, distribution? Who, why, how? Budget, skills, support?
Boundaries ,[object Object],[object Object],[object Object],[object Object],Nov 2008 © 2008 Kate Carruthers Source: http://commons.wikimedia.org/wiki/Image:Hadrians_wall_Greenhead.jpg
Nov 2008 © 2008 Kate Carruthers
Nov 2008 © 2008 Kate Carruthers The rules are changing We’re not in control any more This brings opportunities!
Marketing Ecosystem 3 Mar 2008 Kate Carruthers © Copyright 2008
[object Object],[object Object],Nov 2008 © 2008 Kate Carruthers vs.
Old v. New Marketing Nov 2008 © 2008 Kate Carruthers Above the line Below the line Online Offline
Engagement Marketing ,[object Object],[object Object],Nov 2008 © 2008 Kate Carruthers
Nov 2008 © 2008 Kate Carruthers

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Web 2.0 In Context

  • 1. Web 2.0 in Context Kate Carruthers Sydney Nov 2008
  • 2.
  • 3. Nov 2008 © 2008 Kate Carruthers
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. Nov 2008 © 2008 Kate Carruthers Generational conflict
  • 11. Traditional Marketing Nov 2008 © 2008 Kate Carruthers
  • 12. New Model Nov 2008 © 2008 Kate Carruthers Who, where, when? Channels, type, distribution? Who, why, how? Budget, skills, support?
  • 13.
  • 14. Nov 2008 © 2008 Kate Carruthers
  • 15. Nov 2008 © 2008 Kate Carruthers The rules are changing We’re not in control any more This brings opportunities!
  • 16. Marketing Ecosystem 3 Mar 2008 Kate Carruthers © Copyright 2008
  • 17.
  • 18. Old v. New Marketing Nov 2008 © 2008 Kate Carruthers Above the line Below the line Online Offline
  • 19.
  • 20. Nov 2008 © 2008 Kate Carruthers