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Luca Passani's presentation at FOM Future of Mobile, London, 14th November

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Cracking the Code: Developing for Mobile Devices The Most Exciting Mobile Community on the Planet Luca Passani, AdMob, WURFL Development Non-Proprietary and Non-Confidential ;)
One Look at the Past of the Web ,[object Object],[object Object],[object Object],[object Object],[object Object]
One Look at Today’s Mobile Web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Stop VodafoneUK and Novarra! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Standards ,[object Object],Winston Churchill (adapted) , in a slightly different context
Standards in Mobile: OMA and W3C ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile Developers and the WURFL Community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WURFL Public Repository ,[object Object],<device fall_back=&quot;root&quot; id=&quot;generic&quot; user_agent=&quot;&quot;> <group id=&quot;product_info&quot;> <capability name=&quot; brand_name &quot; value=&quot;&quot;/> <capability name=&quot; model_name &quot; value=&quot;&quot;/> <capability name=&quot; unique &quot; value=&quot;true&quot;/> <capability name=&quot; is_wireless_device &quot; value=&quot;true&quot;/> <capability name=&quot; device_claims_web_support &quot; value=&quot;false&quot;/> <capability name=&quot; has_pointing_device &quot; value=&quot;false&quot;/> <capability name=&quot; has_qwerty_keyboard &quot; value=&quot;false&quot;/> <capability name=&quot; can_skip_aligned_link_row &quot; value=&quot;false&quot;/> : Today In a few weeks…
WURFL Specialized Communities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
From Current WALL…. <wall: menu colorize=&quot;true&quot; autonumber=&quot;true&quot;> <wall: a href =&quot;http://url1&quot; title=&quot;Games&quot;>Games</wall: a > <wall: a href =&quot;http://url2&quot; title=&quot;Horos&quot;>Horoscopes</wall: a > <wall: a href =&quot;http://url1&quot; title=&quot;Kids&quot;>Kids</wall: a > <p align=&quot;left&quot; mode=&quot;nowrap&quot;> <select> <option onpick=&quot;http://url1&quot; title=&quot;Games&quot;>Games</option> <option onpick=&quot;http://url2&quot; title=&quot;Horos&quot;>Horoscopes</option> <option onpick=&quot;http://url1&quot; title=&quot;Kids&quot;>Kids</option> <option onpick=&quot;http://url2&quot; title=&quot;Movies&quot;>Movies</option> <option onpick=&quot;http://url1&quot; title=&quot;Music&quot;>Music</option> <option onpick=&quot;http://url2&quot; title=&quot;Radio&quot;>Radio</option> <option onpick=&quot;http://url2&quot; title=&quot;TV&quot;>TV</option> </select> </p> WML Openwave <p> <a href=&quot;http://url1&quot; title=&quot;Games&quot;>Games</a><br/> <a href=&quot;http://url2&quot; title=&quot;Horos&quot;>Horoscopes</a><br/> <a href=&quot;http://url1&quot; title=&quot;Kids&quot;>Kids</a><br/> <a href=&quot;http://url2&quot; title=&quot;Movies&quot;>Movies</a><br/> <a href=&quot;http://url1&quot; title=&quot;Music&quot;>Music</a><br/> <a href=&quot;http://url2&quot; title=&quot;Radio&quot;>Radio</a><br/> <a href=&quot;http://url2&quot; title=&quot;TV&quot;>TV</a><br/> </p> WML Nokia <ol> <li><a acceskey=&quot;1&quot; href=&quot;http://url1&quot; title=&quot;Games&quot;>Games</a… <li><a acceskey=&quot;2&quot; href=&quot;http://url2&quot; title=&quot;Horos&quot;>Horoscop… <li><a acceskey=&quot;3&quot; href=&quot;http://url1&quot; title=&quot;Kids&quot;>Kids</a></… <li><a acceskey=&quot;4&quot; href=&quot;http://url2&quot; title=&quot;Movies&quot;><b>Movie… <li><a acceskey=&quot;5&quot; href=&quot;http://url1&quot; title=&quot;Music&quot;>Music</a>… <li><a acceskey=&quot;6&quot; href=&quot;http://url2&quot; title=&quot;Radio&quot;>Radio</a>… <li><a acceskey=&quot;7&quot; href=&quot;http://url2&quot; title=&quot;TV&quot;>TV</a></li> </ol> XHTML MP Standard XHTML-MP (advanced) & Compact-HTML (iMode)
…to WALL Next Generation! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],<wng: navigation_bar separator=&quot; | &quot; background_color=&quot;#FEEB99&quot;> <wng:css> <wng:css_property name=&quot;font-size&quot; value=&quot;9px&quot; applies_to=&quot;advanced&quot; /> <wng:css_property name=&quot;font-weight&quot; value=&quot;bold&quot; /> <wng:css_property name=&quot;margin-bottom&quot; value=&quot;0.5em&quot; /> </wng:css> <wng:link href=&quot;search.html&quot; text=&quot;Search&quot; css_ref=&quot;.tblsyellow&quot;/> <wng:link href=&quot;myEbay.html&quot; text=&quot;My eBay&quot; css_ref=&quot;.tblsyellow&quot;/> <wng:link href=&quot;category.html&quot; text=&quot;Category&quot; css_ref=&quot;.tblsyellow&quot;/> </wng: navigation_bar > ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Popular first Page Rebuilt in WNG Advanced XHTML Simple XHTML WML xhtml_support_level = 3 or 4 xhtml_support_level = 1 or 2 xhtml_support_level = -1 or 0 iPhone (Safari), HTC Mogul (Windows Mobile Explorer), BlackBerry Pearl, SonyEricsson W610i, Nokia E61 (built in WAP Browser) Motorola V3xx (Opera 8), Nokia 7373 (Nokia Browser), Sanyo RL 4930 (Netfront 3.1) Nokia 7210
References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Luca Passani, WURFL Development luca@admob.com | passani@eunet.no www.admob.com | http://wurfl.sourceforge.net/

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Luca Passani

  • 1. Cracking the Code: Developing for Mobile Devices The Most Exciting Mobile Community on the Planet Luca Passani, AdMob, WURFL Development Non-Proprietary and Non-Confidential ;)
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  • 10. From Current WALL…. <wall: menu colorize=&quot;true&quot; autonumber=&quot;true&quot;> <wall: a href =&quot;http://url1&quot; title=&quot;Games&quot;>Games</wall: a > <wall: a href =&quot;http://url2&quot; title=&quot;Horos&quot;>Horoscopes</wall: a > <wall: a href =&quot;http://url1&quot; title=&quot;Kids&quot;>Kids</wall: a > <p align=&quot;left&quot; mode=&quot;nowrap&quot;> <select> <option onpick=&quot;http://url1&quot; title=&quot;Games&quot;>Games</option> <option onpick=&quot;http://url2&quot; title=&quot;Horos&quot;>Horoscopes</option> <option onpick=&quot;http://url1&quot; title=&quot;Kids&quot;>Kids</option> <option onpick=&quot;http://url2&quot; title=&quot;Movies&quot;>Movies</option> <option onpick=&quot;http://url1&quot; title=&quot;Music&quot;>Music</option> <option onpick=&quot;http://url2&quot; title=&quot;Radio&quot;>Radio</option> <option onpick=&quot;http://url2&quot; title=&quot;TV&quot;>TV</option> </select> </p> WML Openwave <p> <a href=&quot;http://url1&quot; title=&quot;Games&quot;>Games</a><br/> <a href=&quot;http://url2&quot; title=&quot;Horos&quot;>Horoscopes</a><br/> <a href=&quot;http://url1&quot; title=&quot;Kids&quot;>Kids</a><br/> <a href=&quot;http://url2&quot; title=&quot;Movies&quot;>Movies</a><br/> <a href=&quot;http://url1&quot; title=&quot;Music&quot;>Music</a><br/> <a href=&quot;http://url2&quot; title=&quot;Radio&quot;>Radio</a><br/> <a href=&quot;http://url2&quot; title=&quot;TV&quot;>TV</a><br/> </p> WML Nokia <ol> <li><a acceskey=&quot;1&quot; href=&quot;http://url1&quot; title=&quot;Games&quot;>Games</a… <li><a acceskey=&quot;2&quot; href=&quot;http://url2&quot; title=&quot;Horos&quot;>Horoscop… <li><a acceskey=&quot;3&quot; href=&quot;http://url1&quot; title=&quot;Kids&quot;>Kids</a></… <li><a acceskey=&quot;4&quot; href=&quot;http://url2&quot; title=&quot;Movies&quot;><b>Movie… <li><a acceskey=&quot;5&quot; href=&quot;http://url1&quot; title=&quot;Music&quot;>Music</a>… <li><a acceskey=&quot;6&quot; href=&quot;http://url2&quot; title=&quot;Radio&quot;>Radio</a>… <li><a acceskey=&quot;7&quot; href=&quot;http://url2&quot; title=&quot;TV&quot;>TV</a></li> </ol> XHTML MP Standard XHTML-MP (advanced) & Compact-HTML (iMode)
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  • 12. Popular first Page Rebuilt in WNG Advanced XHTML Simple XHTML WML xhtml_support_level = 3 or 4 xhtml_support_level = 1 or 2 xhtml_support_level = -1 or 0 iPhone (Safari), HTC Mogul (Windows Mobile Explorer), BlackBerry Pearl, SonyEricsson W610i, Nokia E61 (built in WAP Browser) Motorola V3xx (Opera 8), Nokia 7373 (Nokia Browser), Sanyo RL 4930 (Netfront 3.1) Nokia 7210
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  • 14. Luca Passani, WURFL Development luca@admob.com | passani@eunet.no www.admob.com | http://wurfl.sourceforge.net/