Slides fro the Pinterest For Business workshop presented on 6/8/17 at The Enterprise Center At Salem State University.

1. PINTEREST FOR BUSINESS

2. Cary Bowman
SOCIAL KITCHEN
www.SocialKitchen.net
LinkedIn.com/in/carybowmansocialmedia/
Twitter: @SocialKitchenNH
Facebook.com/SocialKitchen
Pinterest.com/socialkitchen/

3. Hold That Thought!
• We will reserve time at the end to
answer your questions
• Q&A Sheet Provided
• Include your contact information to have
answers to your questions emailed
???HAVE
QUESTIONS?

4. What is Pinterest?
Why Pinterest?
20 Pinterest Pro Tips!
Question Time!
Let’s Get Started!
Format:

5. “Pinterest is the world’s
catalog of ideas.”
What Is Pinterest?

6. What Is
Pinterest?
▸ Travel and Tourism
▸ Fashion and Style
▸ Home Decor
▸ Food
▸ Parenting
▸ Event Planning
▸ Motivation
▸ Hobbies/Collectibles
▸ Learning and DIY

7. What Is
Pinterest?

8. TERMINOLOGY
PIT STOP!
Pin
A post on Pinterest is called
a pin. You can pin an item
from a website to save it
and/or share it, or upload
an image and text as a pin.
RePin/Save
When you save a pin you
discover on Pinterest to one
of your own boards, it was
called re-pinning. Now it's
called saving.
Follower
Followers are other
Pinterest users who have
chosen to follow your pins.
Whenever you add a new
pin, it will appear on your
followers' homepage feed.
Pinner
General term for Pinterest
users, this may include you,
your followers, and anyone
else on Pinterest.
Board
A board is a grouping of
pins with a common theme.
Secret Board
Exactly what it sounds like,
no one can see this board
except you and anyone you
might invite, until you
decide to make it public.
Group Board
Group boards work the
same as normal boards
except multiple pinners
have the ability to pin
to the board.

9. Who Is
Using
Pinterest?
▸ 175 million active users
▸ 85% Female
▸ 7 in 10 U.S. Moms
▸ 50% of U.S. Millennials
▸ 80% U.S. women using
Pinterest have higher
incomes than other social
channels

10. Who Is
Using
Pinterest?
▸ Facebook: 1.94 billion
monthly active users
▸ Instagram: 700 million
▸ LinkedIn: 500 million
▸ Twitter: 328 million
▸ Pinterest: 175 million
▸ SnapChat: 166 million

11. ▸ 50% of the engagement on a Pin
typically occurs after 3 months
▸ Shelf life of a Facebook
post is 3 to 4 hours
WOW!

13. DOUBLE
WOW!

14. PRO TIPS!
20

15. TIP 1:
Set-up A
Business
Account
▸ If you are just getting started, you’ll
want to start as a business profile.
https://business.pinterest.com
▸ If you already have a personal
account, either switch it to a
business profile (same link) while
logged in or, simply log-out and
create a new profile - as a business.

16. TIP 2:
Optimize
Your
Website
▸ Widget Builder
Create buttons and widgets that you can add to your
website or app.
▸ Prevent Pins
Prevent Pins From Specific Pages with a line of code.
<meta name="pinterest" content="nopin" /> (paste into “head”)
▸ Mobile Friendly
Can people pin from your mobile site? Try it!
▸ Quality
Pin-worthy images

17. TIP 3:
Strategy
First
“A goal without a plan
is just a wish.”
▸ Should reflect business goals
▸ Consider your resources, find new
resources
▸ Remember your audience
▸ Editorial Calendar
(Be Trendy and Current)
▸ Analyze and Adjust

18. TIP 4:
Use SEO
Techniques
▸ Pinterest is a search engine
▸ What are your keywords?
▸ What is Pinterest auto-populating?
▸ Which recurring words are in your top pins?
▸ Efforts will boost your Google presence

19. TIP 5:
Optimize
Your Profile
▸ Find A Natural Fit For Keywords
▸ Include Your Location (or global)
▸ Verify Your Website
▸ Add a showcase (profile settings)
1. You’ll need to be able to edit your website's HTML code.
2. 2 Options include adding either a meta tag or an HTML file to your
website. Ask your web person which, then grab the code from
Pinterest.

20. TIP 6:
Optimize
Your
Boards
▸ Find A Natural Fit
For Keywords
▸ Make A Solid First
Impression
with Top Pins
and Important
Pins On Top

21. TIP 7:
Optimize
Your Pins
▸ Find A Natural Fit For Keywords
▸ Make the most of the description
box, maximize the space
▸ Include a link
▸ Call-to-action (Hint that
there is more to discover
on your website)
▸ This is the only place
to use hashtags, though
much debated

22. TIP 8:
Optimize
Your
Images
▸ Optimal size is 735 x 1100
▸ Warm colors get pinned
2X more than cool color
▸ Lighter images are repinned more
frequently than darker
▸ Brand images WITHOUT faces
receive 20% more repins
▸ Text overlays lead people to action
▸ Canva
=3rd Party App
You Will LOVE!

23. TIP 9:
Frequency
▸ 5 to 10 Pins Per Day
▸ Between 2pm and 4pm and
8pm to 1am are best times to Pin
Third Party Scheduling Apps:
▸ Buffer
▸ BoardBooster
▸ Tailwind

24. TIP 10:
Engage
▸ Follow other people
▸ Like and comment on posts
▸ Repin other posts
▸ Tag People, Ex. “Great pin from
@SocialKitchen
▸ Personalized direct messages
▸ Thank You!

25. TIP 11:
Tidy Up!
Optimize • Delete • Recycle

26. TIP 12:
Rich Pins
Rich Pins Allow You To Show Added
Important Details On The Pin.
4 Types:
▸ Recipe: Show full recipe
▸ Articles: Headline, author
▸ Products: Price, shopping
▸ App: Install Button. (iOS only)

27. TIP 13:
Group
Boards
▸ Invite others to pin to your board to increase
pins, traffic and reach.
▸ Pin your content to other group boards. Take
advantage of popular group boards that already
exist to increase your reach.
▸ http://pingroupie.com/
▸ To invite, click the add button at the top of the
board to add collaborators by name or email
▸ To BE invited, see instructions or contact directly

28. TIP 14:
Cross
Promote
• Social Media
• Email Marketing
• Email Signature
• Signage
• Printed Collateral
Where Else Can You Promote A Board?

29. TIP 15:
Your
URL
Activity
▸ Your URL Activity
www.Pinterest.com/source/yourURL.com
▸ Your Competitors
https://www.pinterest.com/source/competitors
URL.com/

30. TIP 15(cont)
Your
URL
Activity

31. TIP 16:
Topic
Activity ▸ Relevant Topics
https://www.pinterest.com/topics/socialmedia/
▸ Your Community
https://www.pinterest.com/topics/salemmassa
chusetts/

32. TERMINOLOGY
PIT STOP!
Impressions
The number of times
your pin was seen by
someone on Pinterest.
Daily Views
People who viewed
your pin
Daily Saves
Number of saves or
repins
Avg. Daily Visitors
Visits to your website
from Pinterest.
*Google Analytics more accurate.
Avg. Monthly Viewers
People who see and
ACT on your pin

33. TIP 17:
Measure
Results
▸ Profile
Impressions, Saves, Clicks for pins
within a specified date range
▸ People You Reach
Number of people reached, plus
demographics and interests to learn
more about your audience
▸ Website
Data for all pins linking back to your
website. Impressions, saves, clicks,
original pins, Pin Button activity
▸ Individual Pins
Engagement Activity per pin

34. TIP 18:
Analyze
Results
▸ High Impressions
People are actively looking for this content
▸ High RePins
People find this content interesting
▸ High Clicks
People are taking action to learn more or purchase
Each indicates a different point
of the Customer Journey,
all indicate quality reach.
Identify The Above, and Repeat!
Use Info To Guide Advertising Choices.

35. TIP 19:
Google
Analytics
▸ Pinterest Pageviews
Total page views that originated from Pinterest.
▸ Pinterest Sessions
A session includes the activities of one website visitor
within a given time frame. Default is 30 minutes.
▸ Percentage of Pinterest Traffic
Tells you what percentage of your traffic is coming
from Pinterest.
▸ Bounce Rate
A session includes the activities of one website visitor
within a given time frame. Default is 30 minutes.

36. TIP 20:
Advertising
▸ Two Types: Quick Promote and Ads Manager
Quick promote automatically pulls keyword targeting
from your pin. Takes less than 10 seconds.

37. TIP 20:
Advertising
Ads Manager
Ads Manager offers more control over budget and targeting
▹ Goals
Brand Awareness, Boost Engagement,
Web Traffic, App Installs
▹ Budget
-Run continuously or specified dates
-Daily budget cap or lifetime budget cap
-Pinterest recommends $100/day. ?!?!?!
(Test what YOU are comfortable with.)
-Weak bid alert indicates how
competitive that target audience is.
Try getting more specifically.

38. TIP 20:
Advertising
Ads Manager
▸ Targeting
Customer List: Upload email list to target or exclude
Visitor Retargeting: Retargeted based on the
interactions they've had on your website
Engagement Retargeting: Retargets people who have
engaged with your pin in order to drive them to action
Actalike Retargeting: Scale your audience and reach
people who look like your customers based on their
Pinterest behavior.

39. TIP 20:
Advertising
Advertising Tips:
▸ Choose pins that are performing well already
▸ Combining keywords and interests to increase reach
▸ When you include multiple pins within one ad group,
Pinterest will optimize toward the best performing
▸ View the reporting within ads manager
▸ 3 areas to adjust to improve performance:
Creative, Targeting, Bids

40. READY,
SET,
PIN!

41. THANKS!
Any questions?
▸ Cary@SocialKitchen.net

42. CREDITS
Special thanks to all the people who
made and released these awesome
resources for free:
▸ Presentation template by
SlidesCarnival
▸ Photographs by Unsplash