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August 2011 CHARITY & SOCIAL MEDIA
OBJECTIVE: FUNDRAISING
Fundraising ,[object Object]
Digital Death Campaign
Great on paper. But the money didn’t roll in very quickly.
Even with Gaga on board... Most popular person on Twitter (11.6 million followers) 41,803,483 Facebook fans 2 nd  most viewed YouTube video of all time
Nice stunt but: ,[object Object],[object Object],[object Object]
This might change over time e.g. Donors choose.org have made a  map  that shows donation “arrows” arriving at their destination over time; an  iPhone app  that collects and displays local projects in need of support; and a  service that suggests projects to recommend to Twitter followers  based on their location.
American Red Cross ,[object Object],[object Object]
They made it easy to donate
OBJECTIVE: AWARENESS RAISING
Awareness raising ,[object Object],[object Object]
You can stand out with ,[object Object],[object Object]
Guess the hash tag ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Guess the meme...
 
OBJECTIVE: SUPPORTER ENGAGEMENT
Supporter engagement ,[object Object],[object Object]
 
 
CHANNELS
Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter ,[object Object],[object Object],[object Object],[object Object]

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Social media and charities

Notas del editor

  1. Any faves/case studies?
  2. http://www.youtube.com/watch?v=EeQJGT3DdGE&feature=related
  3. Popular cause Awareness day Clear call to action LOTS of celebrity endorsement Press coverage
  4. 2 nd most popular woman on Facebook
  5. Donors choose.org   a  map  that shows donation “arrows” arriving at their destination over time; an  iPhone app  that collects and displays local projects in need of support; and a service that suggests projects to recommend to Twitter followers  based on their location.
  6. Social channels can support fundraising drives as part of a multichannel approach
  7. Social is about sharing i.e. Awareness raising Explain twibbons, Mention Iran
  8. Say something well or say it differently
  9. more than 22,000  entries http://www.youtube.com/watch?v=7IcVyvg2Qlo http://www.youtube.com/watch?v=ax96cghOnY4
  10. https://twitter.com/#!/dogstrust http://www.slideshare.net/sounddelive http://www.slideshare.net/jwaddingham/fundraising-and-social-media-with-dogs-trustry/dogs-trust-digital-marketing-social-media-exchange-presentation
  11. http://www.slideshare.net/sounddelivery/dogs-trust-digital-marketing-social-media-exchange-presentation
  12. Facebook is a walled garden... Great for awareness & reaching people Great for engaging with supporters Aim is to get on the mini feed and get people interacting with you New website has to be ‘likeable’
  13. Open public space•  150+ Million Users Worldwide •  The 11 th  Most Visited Website •  Over 40 Million Tweets Daily •  87% of Americans have heard of Twitter, just 7% (17 million) use it.