1. CATHARINE (AMY) SCOTT
Prospect, KY 40059
502.690.3002 amyscott.sales@gmail.com 502.931.2131
SUMMARY
High-energy, results-oriented Sales Management and Training Professional with over 15 years of dynamic
experience in the advertising, internet, and publication industries. Highly focused in team building, in-field
training, and client relations- Recognized as an accomplished team leader with strong work ethic, who
motivates teams to effectively achieve corporate objectives. Awarded positions of increasing responsibility
due to sales success, people management skills, and innovative approaches in problem solving. Experience
includes a command of the following disciplines:
• Sales & Marketing • Sales Team Management
• Sales Training • Advertising Media
• Budgeting and Forecasting • Promotional Conception & Design
• Client Relations & Retention • Internet Advertising
PROFESSIONAL EXPERIENCE
AUTOTRADER.COM 2006 – 2009
Regional Sales Manager
Led a team of 7 District Sales Managers to grow advertising revenue to consistently meet and exceed goals.
• Exceeded 1st
Quarter revenue goal by 58% after ceasing publication efforts, resulting in more than $6
million in annualized revenue for the company (#1 in the country out of all Regions).
• Built first assigned district into a top performing area so quickly that in 8 months was elevated to manage
one of the country’s largest DMA’s.
• Promoted after only 10 months to Regional Sales Manager for the South Region, the largest billing region
in the company.
• Consistently led the nation in revenue gains and earned a solid reputation for growing people and being an
innovative problem solver.
THE HOUSTON CHRONICLE 2004 – 2006
Automotive Advertising Sales Manager
Directed the Automotive Sales team in a challenging economic era to achieve revenue goals by finding new
streams of revenues to attain budget of over $33MM in annual billings.
• Created and implemented three new revenue stream products, including direct mail, insert wraps and
internet solutions, gaining over $4.6 MM in new contracted revenues.
• Volunteered and served on the Pub Club awards committee, Economic Outreach Team and Credit Union
Board.
SNITCH NEWSWEEKLY, Louisville, KY 2003 – 2004
Corporate Sales Trainer
Trained sales staffs across the country in basics of advertising sales techniques, prospecting, and presentations
• Directed sales and marketing efforts, hired, trained and coached sales teams for start-up newsweekly
resulting in 4 fully-trained teams realizing all new revenue for each new market.
• Educated entire sales staffs regionally and nationally as new licenses were sold in other markets by
traveling into each market for a week’s duration of classroom demonstrations and in-field illustration.

2. CATHARINE (AMY) SCOTT PAGE TWO
RICHMOND CO. DAILY JOURNAL, Rockingham, NC 2002 – 2003
Regional Marketing Director / Advertising Director
Created and directed all marketing aspects for 3 papers (one daily and 2 bi-weekly). Directed advertising sales
to reach objectives. Supervised advertising, office and production staffs consisting of 13 employees.
• Led successful endeavors of various focus including strategic planning and budget forecasting, major
account management, recruitment, sales management and evaluation, training (including software and on-
line programs) goal and territory assignments, team motivation, and new revenue strategies, resulting in a
more productive staff making fewer errors and achieving higher net revenue growth.
• Created and successfully implemented circulation promotion, resulting in a 9% growth in circulation of
daily paper.
PRESBYTERIAN WOMEN, PC (USA), Louisville, KY 2000 – 2002
Associate for Promotions & Public Relations
Managed all promotional activities for national organization including development and distribution of
national marketing campaign, advertising and marketing budgets, and direction of magazine’s circulation.
• Generated and tracked all media planning and buying, direct mail campaign, training of public relations
staff, trade show participation, specialty procurement, and continuance evaluations to ensure the
organization continued to move forward with succinct marketing and with the right staff to maintain and
grow membership.
• Designed and launched successful national communication campaign to increase membership and gain
international recognition (noted at the World Association of Christian Communicators conference).
• Negotiated new fulfillment contract for out sourcing product fulfillment and circulation which resulted in a
$12,000 per year saving and higher customer satisfaction rating.
LANDMARK COMMUNITY NEWSPAPERS, Shelbyville, KY 1998 – 2000
Key Account Consultant/Sales Team Trainer
Consistently led the sales team in new revenue attainment as the Major account representative for a network of
87 community newspapers
• Created and professionally delivered sales presentations to major accounts and advertising agencies,
leading to new or continued revenue and deepened customer relations.
• Developed and sold co-promotions to various with advertising clients, resulting in new revenue streams.
• Trained sales staff in all aspects of advertising sales techniques including ImMEDIAte and Gorby sales
systems to ensure staff were fully equipped with all relevant skill sets and product knowledge to achieve
sales goals.
EDUCATION AND SPECIALIZED TRAINING
Coursework completed, General Studies, Indian River State College, Fort Pierce, FL
Graduate, ATC Management Excellence Certification program
Certificate of Completion, Karrass Effective Negotiating Seminar
Center for Creative Leadership Graduate