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Andrew Huff CASESMC10 Keynote: Being Socially Responsible

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Andrew Huff's Keynote Presentation at CASESMC10

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Being Socially Responsible Andrew Huff CASE Social Media & Community: Developing and Managing Strategies for Online Outreach April 15, 2010
About Andrew Huff ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Social Media?
Social Media is… ,[object Object],[object Object]
Prominent Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Courtesy of Brian Solis & JESS3 The Conversation Prism Circa 2008
Courtesy of Brian Solis & JESS3 The Conversation Prism Circa 2009
So, what’s Social Networking? ,[object Object],[object Object],[object Object]
So, what’s Social Networking? ,[object Object],[object Object],[object Object],[object Object]
So, what’s Social Networking? * Don’t be this guy. “Network” naturally.
Key things to remember about Social Media
Key things to remember ,[object Object]
Key things to remember ,[object Object],[object Object]
Key things to remember ,[object Object],[object Object],[object Object]
Key things to remember ,[object Object],[object Object],[object Object],[object Object]
Developing a strategy
Choose social media options that… ,[object Object],[object Object]
Pick and Choose ,[object Object],[object Object]
This is a commitment ,[object Object],[object Object],[object Object]
This is a commitment ,[object Object],[object Object],[object Object],[object Object]
Who is your intended audience? ,[object Object],[object Object]
Where is your audience? Depends on how old they are. http://royal.pingdom.com/2010/02/16/study-ages-of-social-network-users/
Where is your audience? Prospective Students http://royal.pingdom.com/2010/02/16/study-ages-of-social-network-users/
Where is your audience? Current Students http://royal.pingdom.com/2010/02/16/study-ages-of-social-network-users/
Where is your audience? Alumni http://royal.pingdom.com/2010/02/16/study-ages-of-social-network-users/
Where is your audience? Minorities Source: HispanicOnlineMarketing.com - http://icanhaz.com/socialmediarace
Where is your audience? Globally Source: http://www.vincos.it/world-map-of-social-networks/
What messages do you want to share — and how? ,[object Object],[object Object],[object Object]
What messages do you want to share — and how? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What messages do you want to share — and how? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Personality-driven Broadcast tool
Develop Policies ,[object Object],[object Object],[object Object],[object Object]
Know what to say …and what not to. ,[object Object],[object Object]
Institutional vs. Individual ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Move fast ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Be nimble ,[object Object],[object Object],[object Object]
A few tools…
Some tactics… ,[object Object],[object Object],[object Object],[object Object]
Some tactics… ,[object Object],[object Object],[object Object]
Some tactics… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some tactics… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some tactics… Custom Foursquare/Gowalla badges
[object Object],[object Object],[object Object],Do what works best for you.
Any questions? @me3dia [email_address] Facebook.com/me3dia Linkedin.com/me3dia

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Andrew Huff CASESMC10 Keynote: Being Socially Responsible

  • 1. Being Socially Responsible Andrew Huff CASE Social Media & Community: Developing and Managing Strategies for Online Outreach April 15, 2010
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  • 3. What is Social Media?
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  • 6. Courtesy of Brian Solis & JESS3 The Conversation Prism Circa 2008
  • 7. Courtesy of Brian Solis & JESS3 The Conversation Prism Circa 2009
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  • 10. So, what’s Social Networking? * Don’t be this guy. “Network” naturally.
  • 11. Key things to remember about Social Media
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  • 22. Where is your audience? Depends on how old they are. http://royal.pingdom.com/2010/02/16/study-ages-of-social-network-users/
  • 23. Where is your audience? Prospective Students http://royal.pingdom.com/2010/02/16/study-ages-of-social-network-users/
  • 24. Where is your audience? Current Students http://royal.pingdom.com/2010/02/16/study-ages-of-social-network-users/
  • 25. Where is your audience? Alumni http://royal.pingdom.com/2010/02/16/study-ages-of-social-network-users/
  • 26. Where is your audience? Minorities Source: HispanicOnlineMarketing.com - http://icanhaz.com/socialmediarace
  • 27. Where is your audience? Globally Source: http://www.vincos.it/world-map-of-social-networks/
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  • 42. Some tactics… Custom Foursquare/Gowalla badges
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  • 44. Any questions? @me3dia [email_address] Facebook.com/me3dia Linkedin.com/me3dia