1. 4-Part Teleseries
Tiffany Truffo
h"p://www.intli.com/web
Monday, July 27, 2009 1

2. Overview
• Why you need a internet marketing plan
• Pick a niche (Know your ideal client)
• Build a strategy to attract them
Monday, July 27, 2009 2

3. Niche
• Pick a person, problem, or person with a
problem.
• Bonus: If the niche hangs out together online
or in-person.
Monday, July 27, 2009 3

4. Ideal Client
• Hair Color, eye color, name, age, family info
• What do they wake up at 3 am worrying
about and wanting to pay for?
Monday, July 27, 2009 4

5. Hot Seats
Monday, July 27, 2009 5

6. Sample Websites
• What do you think of these?
– http://caseyex1.homestead.com/
– http://caseyex4.homestead.com/
– http://caseyex5.homestead.com/
– http://caseyex2.homestead.com/
– http://phoenixmenscounseling.com/
– http://counselorforwomen.com/
– http://www.secretsforasuccessfulmarriage.com/
Monday, July 27, 2009 6

7. Homework
• Come next time with your Ideal Client Profile
Exercise filled. We will do more hot seats
next time.
Monday, July 27, 2009 7