1. Social Media Management
LIS 4930
Casey Yu
Spring 2013
Week 1
1/7/13 – 1/9/13
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

2. Social Media Management
Agenda
• Introduction
• Me
• TA (Blake Robinson)
• You
• Syllabus
• Class Structure/Policies
• Canvas, Blog, and Wiki, oh my!
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

3. Social Media Management
Introduction
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
The effect of Internet on
society

4. Social Media Management
Me
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

5. Social Media Management
Me
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

6. Social Media Management
Me
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

7. Social Media Management
Blake Robinson, TA Extraordinaire!
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
• Second-year PhD student at SLIS
• Born in: Columbus, Ohio
• Places lived: Ohio, Pennsylvania,
Florida, Texas, Australia
• Places visited: Spain, Italy,
Austria, Hong Kong, Fiji
• Favorite foods: Thai, Indian,
Jamaican, Lebanese, Korean
• For fun: Traveling, reading,
dining out, learning new things
• Favorite social media: TV Tropes

8. CONGRATULATIONS!!
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

9. Social Media Management
Workplace Orientation
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
• You are responsible for all of the information on the
syllabus.
• Office hours – Tu/Th 3:30-4:30 by appointment only
• Facebook, Skype, iChat
• No required textbooks, required online readings and
occasional in-person handouts
• Domain and hosting purchase
• Canvas – course management system
• Wordpress – blogging/content management system
(CMS)
• Wiki – group work place
• Facebook – this is social media, after all!

10. Social Media Management
Workplace Orientation
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Grading – Assignments / Evaluation
• Project Proposal (5%)
• Weekly activities (40%)
• Final project presentation (10%)
• Final project (25%)
• Social media marketing report (10%)
• Attendance and participation (10%)
• (total: 1000 points)

11. Social Media Management
Workplace Orientation
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Upon completion of this course, you will be able to:
• discuss various concepts, theories, and principles of social
media management;
• research social media users, and design a social media site
appropriate to users' needs;
• write a proposal for social media site design and marketing;
• build social media sites and integrate informational content
and multimedia;
• plan and conduct a social media marketing campaign;
• assess the return on investment in evaluating the success of
the social media campaign;
• prepare and lead class discussions that focus on emerging
social media tools.

12. Social Media Management
Workplace Orientation
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
A word on attendance and participation
• View this and your responsibilities as a student as you would a job.
• If you come to class consistently, you are more likely to earn an A.
Seriously.
• For fall 2012, LIS 3353:
– As – 57
– Bs – 50
– Cs – 33
– Ds – 11
– Fs – 7 (only counting those who came to take the final)
• Of those who received… missed class this many times all semester
– As, 43 (75%) missed fewer than 4 classes
– Bs, 20 (40%) missed fewer than 4 classes
– Cs, 2 (6%) missed fewer than 4 classes
– Ds and Fs, 0 (0%) missed fewer than 4 classes

13. Social Media Management
Workplace Orientation
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
A word on professionalism in your new
position
• Spelling and grammar COUNT
• Tone matters
• Context matters
• How do you want to be known online and
in the future?

14. Social Media Management
Weekly Wiki Activities
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
• Every week we will have short activities for
you to do and to keep track of on the wiki
• Due Sundays at 11:59pm
• Submit URL to your page via Canvas
• Blake will review and offer feedback if
needed
• This is YOUR space to keep track of your
own progress throughout the semester

15. Social Media Management
Final Project & Presentation
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Final project consists of:
• 10 weekly assignments throughout the
semester
– Setting up a WP blog
– 6 blog posts*
– Using Facebook, Twitter, and YouTube to
promote your site
• Final Presentation
– Attendance at the presentation – mandatory for
EVERYONE
– Business Professional Dress
• Social Media Marketing Report

16. Social Media Management
Orientation
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Sites you should know and bookmark
• Canvas – our course management site.
• LIS 4380 – our class blog
• Wiki – our class wiki
• Facebook group page – announcements go here
• Twitter – follow these accounts:
– @fsucci FSU College of Communication & Information
– @FSUlibIT FSU School of Library & Information Studies
– @fsu_ict FSU ICT (Information, Communication, & Technology)
Program
– @fsu_hit FSU HIT (Health Informatics) Program
– @floridastate Florida State University
– @FSUAlert FSU Official Emergency Notification System
– @FSUAdmissions FSU Office of Admissions
• And track these hashtags:
– #ccisocmedia
– #lis4830

17. Social Media Management
Orientation – Index Card
Front (the side with lines)
• Name (what FSU
recognizes and what you
prefer, if they differ)
• Phone #
• FSU Email Address
• NON-FSU Email Address
• Year/Major
• #credit hours you're
taking this semester
Back (blank side)
• Current job(s) and how
many hours you work
there
• What are the top 3 things
you hope to learn in this
class?
• What questions do you
have for me?
• Website address (if any)
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information