4. Explanation of Search Engine Marketing (SEM) and Search
Engine Optimization (SEO)
What is SEM?
What is SEO?• Part of Online-Marketing
• Promoting websites by increasing their
visibility
• Use of SEO, paid advertisements
• Aspects of SEM that are not considered to
be SEO:
• Paid Inclusion
• Traditional Ads
• Pay-Per-Click (PPC) Advertising
• Expression to create better
placement on Search engine
search engines will assign a
good rank to the site for
specific search terms
• Improving visibility of a web
page in search engines via
“natural” and “unpaid” search
result
• Optimizing webpage
1
2
Source: www.online-marketing-solutions.com
5. What is AD-SERVERS ??
• Server or Software used for measuring success for online advertisement
• Places advertisement on different websides
• Companies provide software to websides:
count clicks/ visitors
monitor progress of different advertising campaigns
plan and control campaigns choose the ads that will
make the website or advertiser most money
Source: www.en.wikipedia.org/wiki/Ad_serving
6. Google accounts for 57% of total AdServer market share
Source: www.seekingalpha.com/article/113716-google-s-total-ad-server-market-share-a-dominant-57 UU= unique users
7. .
What is Return in Investment (ROI) ??
Return on Investment
ROI = (Gain from Investment – Cost of Investment)
Cost of Investment
= % or ratio
ROI
Formula
Source: www.investopedia.com/terms/r/returnoninvestment.asp
Definition
regarding
SEO
• The amount of money an advertiser earns from their
ads compared to the amount of money the advertiser
spends on their ads
• Performance measure used to evaluate efficiency
8. Example of Return on Investment
│ slide 8
100 new visitors per day x 20% new customers = 20 new customers
20 new customers x $10 (spending) = $ 200 per day
$200 per day x 30 days = $ 6,000 per month
Acquiring new customers through SEO
??
SEO is all about bringing in more visitors,
and turning visitors into customers!
Now let us assume you will spend $ 2,000 in a month for SEO services.
Source: www.neostead.com/internet-marketing/cost-vs-roi.htm
??
$2,000 out of $6,000 = one third of your profits for SEO
9. THANK YOU VERY MUCH FOR
YOUR ATTENCION!!!
Presentation by: Casper Jul Nielsen
Daniela Peter
3rd November 2010
