Online Marketing in 40 Hours a Week
•Descargar como PPTX, PDF•
0 recomendaciones•664 vistas
Online marketing is a full-time job that incorporates website management, social media, analytics, SEO and more. How do you manage your valuable time and resources to get the most out of your online marketing? Included are tools to help you work smarter with social media. This was presented at the CASE Indiana conference on November 11, 2011 at Ball State University.
Recomendados
Recomendados
Más contenido relacionado
Similar a Online Marketing in 40 Hours a Week
Similar a Online Marketing in 40 Hours a Week (20)
Último
Último (20)
Online Marketing in 40 Hours a Week
- 1. CASE Indiana Fall Conference 2011 Cassie Dull Park Tudor School @cassdull #caseindiana
- 2. 40 Hours a Week Online Marketing in 1 Hour a Week Cassie Dull Park Tudor School @cassdull #caseindiana
- 3. Is this possible? Internet Marketing in 90 Minutes a Week 18 Minutes a Day to Social Media Time Management The 1 Hour a Week Social Media Plan From 24/7 to 9-5
- 5. CASE Social Media Survey
- 6. CASE Social Media Survey To learn how institutions are using, managing and measuring social media Most institutions have centralized office responsible for SM No. 1 barrier to success: Lack of staffing and resources Plan to expand SM, but no plan to hire staff Want more resources, but don’t want to give up control
- 7. Online Marketing in 40 Hours a Week Your Time Is Valuable – Don’t Waste It! Prioritize What’s Important Work Smarter With Tools
- 8. Don’t Waste Your Time 90-9-1 Rule for Audience Engagement 90% lurkers 9% intermittent contributors 1% heavy contributors 90% of your communication should be geared toward engaging that 10% of your audience who contributes
- 9. Don’t Waste Your Time Get others to share your stories for you Media students, Student newspaper Teachers with digital cameras Parents reporting sports scores on Twitter
- 10.
- 11. Don’t Waste Your Money
- 12. Prioritize What’s Important Fits with Your Goals Communications Goals Department Goals School/College/University Overall Goals
- 13. Prioritize What’s Important Use Website Analytics Hard evidence to back up whether something is worth sinking your time and money into Use Social Analytics Facebook Insights YouTube Insights
- 14. Tools to Work Smarter Automation Social Monitoring Analytics And More!
- 15. HootSuite
- 16. If This Then That - ifttt.com
- 17. If This Then That - ifttt.com
- 20. Social Mention
- 21. Hyper Alerts – hyperalerts.no
- 22. Hubspot Graders – grader.com
- 24. If all else fails…
- 25. Summary Don’t waste your time on lurkers Save time by getting others to do your work Save money by doing things yourself Don’t pursue projects that don’t fit with your goals Use analytics to decide what’s worthwhile Use tools to work smarter
- 26. Questions? Cassie Dull Park Tudor School cdull@parktudor.org (317) 415-2816 @cassdull RethinkEdComm.com
Notas del editor
- Does your job look like this? How many hats do you wear each week?
- Institutions’ use of social media. Many institutions are using multiple social media, which strains time and resources even further.
- PTTV original video created and produced by students: http://vimeo.com/28910135. Students are an excellent (and often free) resource for creating great content.
- Park Tudor website redesign 2011: The project began by using a class of English students to gather their ideas for the website (free market research). We then talked to our web company and told them we had basically no budget to do a website redesign, but we wanted to do one anyway. We figured out what we needed and what we could afford, and then found alternative ways to accomplish what we couldn’t afford, such as using prettyPhotojavascript to get a lightbox video and slideshow player for free. We ended up spending 1/5 of the cost of a typical independent school redesign, and yet we received the most positive feedback from any redesign we’ve done.