By Calvin Carpenter, Jacob Edeburn, Cassidy Capriglione

1. Cassidy Capriglione
Calvin Carpenter
Jacob Edeburn

2. Mobile is the New Way to Go!
• Smart phones have become increasingly
popular since 2009.
• Smartphones count for 1/3rd of all mobile
devices
• Usage of mobile devices to search for trips has
climbed from 11% (2010) to 16% (2011)
• Companies are adapting to the new mobile
technology that consumers are using

3. Competitive Advantage
• Advertisement Opportunities
• Mobile apps vs. Mobile sites
– Cost
– Convenience
– Feedback
– Personalization
– What is the better choice?

4. Interview: Joel Barth, Director of Golf
• Mobile booking is revolutionizing the golf
industry
• Golf Resorts refer to mobile booking for:
– Tee Times
– Hotel Accommodations
– Customer Feedback
– Convenience

5. Hotel Tonight
• Mobile App
• Personalization
– Similar to Amazon
• Percentage Ranking
– Only the Strong Survive
• Thumbs up, Thumbs down Rating
• “Impulse Deals”
• Current Location Feature
– Best Priced Hotels

6. Vegas.com
• Mobile Site, rather than Mobile App
• Single Destination Offer
• Toll Free number for assistance
• Mobile Features
– Hotel rooms
– Show tickets
– Deals
– Flights
– Hotel packages
– Tours
– Nightclubs
– Same day discounts

7. Mobile Possibilities
• Dunkin’ Donuts
– Pay through virtual debit cards
– Send Dunkin’ gifts via email, text, or social media sites
– Foursquare
• Geopon
– Will be released within the year
– Couponing Store
– Features on mobile device
• Payment options
• Coupons
• Entire wallet systems

8. Potential of the Trend
• 100 million increase 2014
• Future Mobile Device Functions
– Room Key
– Room Service
– Check in/out