International ux research - the highs and lows

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Elle Geraghty

Elle shares her learnings from conducting UX research in three markets - Thailand, Korea and Japan.

Diseño

International UX
Elle Geraghty - Ladies that UX Melb
@ellengeraghty

Who is Elle?
Radio producer
ABC Radio
BA Comms
Project manager
Guide Dogs, Amnesty
international, NSW Gov
Masters, Info and Knowledge
Content strategist
Australian Museum, Qantas,
Atlassian, Virgin Mobile, Foxtel,
NSW Gov
@ellengeraghty - Ladies that UX Melb 2017

Who is Elle?
@ellengeraghty - Ladies that UX Melb 2017

@ellengeraghty - Ladies that UX Melb 2017

International UX
A UX research case study in in three markets
@ellengeraghty

Give yourself
2-3 times longer
to prepare
@ellengeraghty - Ladies that UX Melb 2017

Find extra ways
to prepare and
reassure
@ellengeraghty - Ladies that UX Melb 2017

Find new ways
to establish a
report
@ellengeraghty - Ladies that UX Melb 2017

Expect tech
issues
@ellengeraghty - Ladies that UX Melb 2017

Significant
differences:
● Language
● Geography
● Climate
● GDP
● Economy
● Government structure
● Internet usage
● Technology
infrastructure
● Standard of living
● Gender roles
● Primary industries
● Metro/ regional split
@ellengeraghty - Ladies that UX Melb 2017

Peter Menzel, from the book, "Hungry Planet: What the World Eats
What is
culture?

Make time to
research
cultural
differences @ellengeraghty - Ladies that UX Melb 2017

Learn about
workplace
formality rules
@ellengeraghty - Ladies that UX Melb 2017

Interpreter not
translator
@ellengeraghty - Ladies that UX Melb 2017

Say it right the
first time
@ellengeraghty - Ladies that UX Melb 2017

Utilise the extra
time well - and
allow for it in IV
@ellengeraghty - Ladies that UX Melb 2017

Get ready for it
to feel weird the
first time
@ellengeraghty - Ladies that UX Melb 2017

● Book ahead
● Prepare your candidates
● Check your tech
● Do your research
● Understand limitations
when not face to face
@ellengeraghty - Ladies that UX Melb 2017
Apply learnings now
● Develop report
● Be culturally sensitive
● Understand people think
and are different to you
● Be empathetic

Learn more ...1. www.ellegeraghty.com/blog/ ...
2. Dollars to Donuts podcast - Steve Portigal
3. OECD fact book
@ellengeraghty

Questions?
@ellengeraghty
www.ellegeraghty.com
@ellengeraghty

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International ux research - the highs and lows

1. International UX Elle Geraghty - Ladies that UX Melb @ellengeraghty

2. Who is Elle? Radio producer ABC Radio BA Comms Project manager Guide Dogs, Amnesty international, NSW Gov Masters, Info and Knowledge Content strategist Australian Museum, Qantas, Atlassian, Virgin Mobile, Foxtel, NSW Gov @ellengeraghty - Ladies that UX Melb 2017

3. Who is Elle? @ellengeraghty - Ladies that UX Melb 2017

4. @ellengeraghty - Ladies that UX Melb 2017

5. International UX A UX research case study in in three markets @ellengeraghty

6. Thailand

7. Korea

8. Japan

10. 1.Preparation is key @ellengeraghty

11. Expectation

12.

13. Reality

14.

15. Give yourself 2-3 times longer to prepare @ellengeraghty - Ladies that UX Melb 2017

16. Find extra ways to prepare and reassure @ellengeraghty - Ladies that UX Melb 2017

17. Find new ways to establish a report @ellengeraghty - Ladies that UX Melb 2017

18. Expect tech issues @ellengeraghty - Ladies that UX Melb 2017

19. 2. Cultural differences @ellengeraghty

20. Significant differences: ● Language ● Geography ● Climate ● GDP ● Economy ● Government structure ● Internet usage ● Technology infrastructure ● Standard of living ● Gender roles ● Primary industries ● Metro/ regional split @ellengeraghty - Ladies that UX Melb 2017

21. Peter Menzel, from the book, "Hungry Planet: What the World Eats What is culture?

22. Make time to research cultural differences @ellengeraghty - Ladies that UX Melb 2017

23. Learn about workplace formality rules @ellengeraghty - Ladies that UX Melb 2017

24. 3. Using an interpreter @ellengeraghty

25.

26. Interpreter not translator @ellengeraghty - Ladies that UX Melb 2017

27. Say it right the first time @ellengeraghty - Ladies that UX Melb 2017

28. Utilise the extra time well - and allow for it in IV @ellengeraghty - Ladies that UX Melb 2017

29. Get ready for it to feel weird the first time @ellengeraghty - Ladies that UX Melb 2017

30. Apply learnings now @ellengeraghty

31. ● Book ahead ● Prepare your candidates ● Check your tech ● Do your research ● Understand limitations when not face to face @ellengeraghty - Ladies that UX Melb 2017 Apply learnings now ● Develop report ● Be culturally sensitive ● Understand people think and are different to you ● Be empathetic

32. @ellengeraghty - Ladies that UX Melb 2017

33. Learn more ...1. www.ellegeraghty.com/blog/ ... 2. Dollars to Donuts podcast - Steve Portigal 3. OECD fact book @ellengeraghty

34. Questions? @ellengeraghty www.ellegeraghty.com @ellengeraghty

International ux research - the highs and lows

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