1. Overview of Event Registration
options for use with Salesforce.com
Thomas Taylor
Director of IT, Greater Philadelphia Cultural Alliance
Salesforce.com Philadelphia Nonprofit Users’ Group
January 18, 2012

2. Consider your Requirements
A. Member
B. Non-member
Single Adult
Double occupancy
With meals
No meals
Single room
With meals
No meals
Family
Double room
With meals
No meals
Camping
With meals
No meals

3. Consider the pricing model
• One time fee for the app
or
• Recurring fee for the app
Per ticket fees
• Paid to the app vendor
and
• Paid to the payment processor
• What can be passed on to the ticket buyer?

4. Online Giving Tools that
Support Event Registration
• Primary emphasis is social giving platform – events are available separately, though
• Requires Nonprofit Starter Pack, with additional Managed Package, g-Connect
• Syncs on-demand from within Givezooks administration area
• Events are part of online donation & payment processing package
• Overall system gets mixed reviews, especially installed later in Salesforce.com
implementation life-cycle
• Major release just issued – new events features
• Currently in beta – limited information available
• From PICnet – leading vendor of Joomla-based web sites for nonprofits

5. Salesforce-native solutions
See registrations & other details in real-time inside of Salesforce
Screenshot from Linvio Events – other solutions have similar options & functions

6. Salesforce-native solutions
Build and store events inside of Salesforce
Screenshot from Linvio Events – other solutions have similar options & functions

7. Salesforce-native solutions
• Linvio Events – full event registration system within Salesforce
• Works with their PaymentConnect product
• $3250 / year with PaymentConnect – available on AppExchange
• Custom solution developed for Women’s Venture Fund: YouTube demo
• Not on AppExchange – would require a $4-7k services contract
• Custom solution developed for Girls Inc.: YouTube demo
• Not on AppExchange – would require a $5-7k services contract

8. Event Web Service Vendors
with Salesforce.com integrations
For larger, more complex events:
For smaller, less complex events:
• Integration is import-based, but fairly robust
• Pricing is a little on the high side – pay ~$750 for the app, $100/event,
plus per-registration fees.
• Weak (& expensive) for free events
And finally….

9. Eventbrite for Salesforce
• Ideal for single-day, general admission events
• Pricing model is free for free events, percentage-based charge for paid
events, plus transaction processing fee
• Offers a good balance between flexibility and complexity
• NP pricing: 2.0% of ticket price + $0.99/ticket to Eventbrite, plus transaction
fees that vary by event processor.
• New, open source import tool being built by Groundwire with support
from Eventbrite
• Replaces previous Eventbrite Connector – developer abandoned project
• Currently in beta – release expected sometime this winter