The 2nd thing you need to know about Strategic Marketing: THE BALANCE OF PERCEIVED VALUE
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Free introduction to Marketing Strategy: 10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING
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The 2nd thing you need to know about Strategic Marketing: THE BALANCE OF PERCEIVED VALUE
- 1. MARKETING STRATEGY 10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING BASICS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING Multilingual Marketing Catherine Gason Strategy & Virtual Assistance www.catherinegason.com
- 2. MARKETING STRATEGY 10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING 1. The AMA’s Marketing definition 2. The Balance of Perceived Value 3. The AMA’s Marketing Strategy definition 4. Segmentation, Targeting, Positioning 5. Branding 6. Marketing-Mix 7. Product 8. Price 9. Place 10. Promotion Multilingual Marketing Catherine Gason Strategy & Virtual Assistance www.catherinegason.com
- 3. 2 THE BALANCE OF PERCEIVED VALUE 10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING the value that is perceived by your target customers is the balance between the perceived benefits and the perceived costs for the products or services you offer perceived perceived perceived benefits - costs = value performance, price, efforts, depending on quality, risk and cost competitors’ services, bran offers d, of change, and customer s’ etc. etc. satisfaction Multilingual Marketing Catherine Gason Strategy & Virtual Assistance www.catherinegason.com
- 4. 2 THE BALANCE OF PERCEIVED VALUE 10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING ►to create value able to be perceived by your target customers, you can: ● either increase the perceived benefits ● or reduce the perceived costs ● leveraging on marketing variables such as STP (Segmentation, Targeting and Positioning), Branding and Marketing-Mix (4Ps) Multilingual Marketing Catherine Gason Strategy & Virtual Assistance www.catherinegason.com
- 5. 2 THE BALANCE OF PERCEIVED VALUE 10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING segmentation yo ma ur targeting le v r k e er tin positioning ag g es increase branding perceived marketing-mix benefits + VALUE - decrease perceived costs Multilingual Marketing Catherine Gason Strategy & Virtual Assistance www.catherinegason.com
- 6. MARKETING STRATEGY 10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING To read the description of the presentation, please go to: http://www.catherinegason.com/2012/09/balance-value Next week’s presentation will be about: The AMA’s Marketing Strategy definition Feel free to contact me if you have any questions: Catherine Gason Multilingual Marketing Strategist & VA catherine@catherinegason.com www.catherinegason.com Multilingual Marketing Catherine Gason Strategy & Virtual Assistance www.catherinegason.com