1. MKT1130
Introduction to the Library
Marketing Students
Using the Library
Accessing Resources

2. Sheppard Library
Services we provide
Resources we offer
We’re here to help YOU!
Specialist Desk-
1st floor
IT help
Librarians

3. Our Opening Hours
Check hours of opening
before you come in!

4. Getting Started

5. Library Catalogue
Reading Lists
Library Account
Placing Request
Accessing E Books

6. Reading List
Essential
Best,J,(2001),Damned Lies and Statistics, Berkeley,CA:University of California Press
• Bowell,T and Kemp,G, (2005),Critical Thinking:A Concise Guide,2nd
ed, Abingdon:Routledge
• Cottrell,S,(2005), Critical Thinking Skills:Developing Effective Analysis and
Argument,Basingstoke:Palgrave MacMillan
Recommended
Begg,D, (2006), Foundations of Economics,3rd ed., McGraw-Hill

7. Title Search

8. Understanding the Catalogue
Location
Classmark
Loan Type
Status
Due Date

9. Placing a Request

10. Requests
Borrower=Student
#
PIN=Date of Birth

11. Library Account

12. Marketing Subject Guide
http://libguides.mdx.ac.uk/marketing
Choose library
Subject Guides

13. Journals and Databases
• Large collections of many journals containing
many articles
• Different databases cover different subjects
• They all work slightly differently but all have a
Search Box
• Financial information, industry
reports, ccountry data
• Trade journals,newspaper articles

14. Planning!
• Have an idea of what you want to find
• Write down lots of subject keywords to help
you find it
• Include synonyms-words with similar
meanings or different spellings of the same
word (eg organization/organisation)

15. Phrase Searching
• When searching by phrase you might want to
try different phrases that have a similar
meaning
• Some of the results may be the same but you
may also get some new and significant results
Eg.For Market Research try:
Market Analysis,Consumer Research,Product
Research

16. Journals
• Contain articles that discuss current research
in very specific areas
• Short academic, ‘magazines’ that are
published regularly
• Organised by date, volume and issue
number, even when online
• You will use the databases to locate the
journal articles using search strategies

17. Journal Citation
• Here is an example of a typical reference you
would find in a database.
• Sengupta,J & Chan.(2010),”Insincere Flattery
Actually Works:A Dual Attitudes
Perspective”,Journal of Marketing
Research,Vol.47,no 1,pp.122-133

18. Journal Search/Catalogue

19. Choose Your Date

20. PDF

21. My Study
Primary Marketing
Databases
Keynotes
Business Source
Complete
Passport to GMID

22. Databases/Keynote
• Access to overr 3000 UK and European Market
Intelligence Reports
• New titles added or updated every month
• Access to Business Ratio Reports which
compare,contrast and analyse the financial
performance of the leading companies in each
sector

23. Keynote
Market Research Reports
Company Profiles
Market Sectors
Products

24. Market Research Reports
Choose Toiletries

25. What do we Want?
PDF
Executive
summary

26. Keynote/Sidebar
Competitor Analysis

27. Competitors/Brand Strategy
Brand
Strategy
Major Competitors
Avon
Estee Lauder

28. Keynote/Company Information
Carphone
Warehouse

29. Carphone Warehouse
Carphone
Warehouse UK

30. Business Sources Complete
Primary Business
Database
Articles
SWOT analyses
Videos
Company information

31. Business Source Complete
Choose Advanced
Search

32. Search “Mobile Phones”
Publication
Type=Industry Profile
Place “mobile phones “in
Quote Marks

33. Results 374-Too Many?
Limit By
Full Text
Geography
Full Text-No
Abstracts
12 results

34. Full Text/PDF

35. Company Profiles
Virgin Atlantic Airways

36. 2012 Company Profile

37. Passport GMID
Excellent for Global information
Register first time

38. Mobile Phones
Limit by Country
UK

39. August 2011 Report
Articles

40. Finally!
E mail me at
c.funnell@mdx.ac.uk
Access From My
Study
Library Subject
Guides