The App Lifecycle, Keith Davey, Marino Software

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Developing your app; distribution options; getting into the App Store; post launch promotion; plus tracking usage of your application

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IPHONE DEVELOPMENT
LIFECYCLE

Keith Davey

BACKGROUND
• Before the IPhone

• Killer App already on the device - The App Store

• One SDK

• Only 1 Year old - July 11th 2009

• Over 56,000 apps, so over 1000 per week

COMPETITION
• Nokia Ovi Store

• Android Marketplace

• Palm Pre App Catalog

• Blackberry App World

• Microsoft Windows Marketplace for Mobile

DEV PROGRAM
Two Options:
• Standard - $99

• Enterprise - $299

Then you wait....

CONTRACTS
• Two types of Contract - Free and Paid

• Free can be agreed online

• Paid requires Tax and Banking information

• Only One bank account per account

• Has to be posted to Apple’s legal team

SUBMISSION
• Great! You’ve developed your app

• Submit through ITunes Connect

• ChooseCategories, Upload Screenshots, target
language

• 85 pricing tiers - from free to $999

TARGET DEVICE
• IPod Touch has no camera, gps - YET

• 3GS adds compass, better camera

• Devices run at different speeds

• Big changes with 3.0

APP TEXT
700 Characters

Search is on the start of
words - Color Puzzle is
found for Color but not
Puzzle

APPROVAL
• More Waiting

• No Porn! but thats not all

• All external links must be live

• For one day only top your category

• Rejection will mean resubmitting

PROBLEMS
• Adult Material

• Too much bandwidth

• Chargebacks

• Deceptive Marketing

• Awful Customer Experience

• Memory Problems

UPDATES
• Require resubmission

• Same wait time

• Pushes you back to the top of your category on
release day

ANALYTICS
Supplied by Ad
companies such
as:

Pinch Media
AdMob

USAGE
Only 20% open a
free app after the
ﬁrst day - Paid
apps not much
better.

You need a great
app for ads to pay
off.

THANK YOU

keith@marinosoftware.com

http://www.twitter.com/
keithd1998

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The App Lifecycle, Keith Davey, Marino Software

1. IPHONE DEVELOPMENT LIFECYCLE Keith Davey

2. BACKGROUND • Before the IPhone • Killer App already on the device - The App Store • One SDK • Only 1 Year old - July 11th 2009 • Over 56,000 apps, so over 1000 per week

3. COMPETITION • Nokia Ovi Store • Android Marketplace • Palm Pre App Catalog • Blackberry App World • Microsoft Windows Marketplace for Mobile

4. DEV PROGRAM Two Options: • Standard - $99 • Enterprise - $299 Then you wait....

5. PORTAL So you’re done right?

6. ITUNES CONNECT

7. CONTRACTS • Two types of Contract - Free and Paid • Free can be agreed online • Paid requires Tax and Banking information • Only One bank account per account • Has to be posted to Apple’s legal team

8. TAX Then you wait .....

9. UPDATES

10. SUBMISSION • Great! You’ve developed your app • Submit through ITunes Connect • ChooseCategories, Upload Screenshots, target language • 85 pricing tiers - from free to $999

11. TARGET DEVICE • IPod Touch has no camera, gps - YET • 3GS adds compass, better camera • Devices run at different speeds • Big changes with 3.0

12. APP TEXT 700 Characters Search is on the start of words - Color Puzzle is found for Color but not Puzzle

13. TEXT TRICKS

14. APPROVAL • More Waiting • No Porn! but thats not all • All external links must be live • For one day only top your category • Rejection will mean resubmitting

15. PROBLEMS • Adult Material • Too much bandwidth • Chargebacks • Deceptive Marketing • Awful Customer Experience • Memory Problems

16. UPDATES • Require resubmission • Same wait time • Pushes you back to the top of your category on release day

17. REVIEW SITES

18. ANALYTICS Supplied by Ad companies such as: Pinch Media AdMob

19. USAGE Only 20% open a free app after the ﬁrst day - Paid apps not much better. You need a great app for ads to pay off.

20. THANK YOU keith@marinosoftware.com http://www.twitter.com/ keithd1998

The App Lifecycle, Keith Davey, Marino Software

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