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Savvy Blogging with WordPress March 2011
- 1. SAVV Y BLOGGING with WordPress Getting Started WordPress Don’t try to make money with a blog. Make money with a business, and market it with a blog. - remarkablogger
- 2. WordPress a community of WordPress users and bloggers
- 3. WordPress Essentials Membership free access to some basic WordPress videos and tutorials
- 4. WordPress Club Savvy Membership access to all of our basic and advanced WordPress videos and tutorials step-by-step intro videos blogging tips member only forum
- 5. WordPress Club Savvy Membership only $99 for a full year
- 6. WordPress or check out bobwp.com for workshops, webinars training and support
- 7. How Can A Blog Help My Business Increase Traffic to Your Website Reach a Larger Audience A Great Way of Branding Yourself Gives You Credibility Helps You to Reach Out & Know Your Customers
- 8. WordPress.com vs. WordPress.org
- 9. WordPress.com vs. self-hosted WordPress
- 10. WordPress.com vs. self-hosted what are the other differences? COST - free software .com - basic service free, cost for add-ons such as extra space, domain, videopress, more user, VIP self-hosted - will need to pay for hosting
- 11. WordPress.com vs. self-hosted what are the other differences? SET-UP & INSTALLATION .com - easy setup self-hosted - depends on your host
- 12. WordPress.com vs. self-hosted what are the other differences? THEMES .com - limited to over 75 free themes + beginning to add premium themes self-hosted - hundreds and hundreds, including premium themes
- 13. WordPress.com vs. self-hosted what are the other differences? WIDGETS & PLUGINS .com - limited widgets, but release of new widget self-hosted - widgets, widgets and more widgets can only use plugins on self-hosted
- 14. So if I choose self-hosted, I will need to... Keep WordPress updated Keep my themes updated Keep my plugins and widgets updated And backup, backup, backup
- 15. starting out comment on blog • look at blogs in your industry
- 16. YOUR THEME Free vs. Paid changing themes out of the box vs. customized greater flexibility support licensing
- 19. Brand your blog
- 20. your voice be yourself
- 21. Your Header
- 22. Make it easy to navigate your blog The navigation bar
- 23. Categories & Tags Widget
- 24. connecting
- 25. RSS RSS (Really Simple Syndication or Rich Site Summary) is a family of Web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format. Make it easy to sign up for your RSS feed Create an email signup
- 28. SHARE
- 30. A few plugins
- 31. Akismet
- 32. Contact Form 7
- 33. Gravity Forms
- 34. WP - DB - Backup BackupBuddy
- 35. Google Analytics - Webmaster Tools
- 36. All in One SEO
- 37. Viper’s Video Quicktags Viper’s Video Quicktags
- 38. Audio Player
- 39. and more ways to make your Blog User Friendly Use a clean design and make your posts super-easy to read-use bullets and whitespace Make it easy to leave a comment Connect between your blog and website
- 40. CONTENT is KING!
- 41. You Need to Know This About Your Readers 1. The 90-9-1 rule: • 90% of your readers are lurkers (they read, but do not comment). • 9% contribute from time to time, but other priorities distract them. • 1% participate frequently and account for most of the comments. 2. Most won’t read your whole post carefully • The average readers spends 96 seconds reading the average post. • 79% of readers scan, rather than read. • Only 16% will read the whole page.
- 42. Where can I get ideas from a post? Watch and listen Family relationships and life experiences Problems of your customers or clients Industry blogs and forums Workshops and conferences Your old posts Comments from your readers
- 43. tips to make your content shine Understand the difference between writing for Google and writing for your readers Post at least once a week and be consistent Be useful Entertain your reader Write headlines that grab your reader Revive old posts Don’t stray to far from your niche Encourage comments
- 44. monetize your blog use it to market your business sell ebooks, videos, etc. affiliate advertising adsense, amazon and other ads a lot of freakin’ traffic
- 45. GET THE WORD OUT Register your blog with Google Comment on other blogs Join discussions Use social media and feeds Advertise your blog everywhere
- 46. WORDPRESS by Cat’s Eye Marketing bob dunn • 425.223.0022 • bob@savvwp.com twitter : @savvywordpress Sa vvyWP.com