This document discusses various topics related to optimizing WordPress sites, including SEO, security, social media, and mobile responsiveness. It provides tips for SEO such as focusing on creating great content over tricks, using synonyms and headings, and starting with long-tail keywords. For security, it recommends strong unique passwords, keeping software updated, and using security plugins. For social media, it suggests making it easy for users to connect and share content. It also notes the importance of a mobile-friendly responsive design.

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SEO
Security & Social Media
with WordPress

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Bob Dunn - WordPress Trainer & Coach
Started using WordPress in 2007
The rest is history

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SEO
Search
Engine
Optimization

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In our opinion, most search engine optimization (SEO) is
bullshit. There are 3,000 computer science PhDs at Google
trying to make sure each search relevant, and then there’s
you trying to fool them. Who’s going to win? Tricking Google
is futile. Instead, you should let Google do what it does best:
find great content. So defy all the SEO witchcraft out there
and focus on creating, curating, and sharing great content.
That is what’s called SMO: social-media optimization.
Guy Kawasaki and Peg Fitzpatrick

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So what’s the answer?

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A few simple tips

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Yes, fresh content and
changes are good.

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Help google understand the
structure of your site by
linking to related pages

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Be careful of the number
of categories and tags

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Headings are important.

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Start with the long-tail keywords

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Use synonyms

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Quality Content is Important
well written and nicely structured
People will understand it better
You will get lower bounce rates
They will trust you more
And chance are they will share it more

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not so simple
but it’s time to make sure your
site is mobile friendly
responsive design theme
mobile plugin
(jetpack, wptouch)

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With Twitter Cards, you can attach rich photos, videos and media experience to
Tweets that drive traffic to your website. And users who Tweet links to your content
will have a “Card” added to the Tweet that's visible to all of their followers.

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SEO for WordPress by
Yoast Premium
support
webmaster tools
redirects

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Security

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WordPress Is Secure
It’s everything else that isn’t.
but my hosting says they have security

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The
Basics

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Do not use the default “admin”
as your user name

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Use a strong password and a unique password
Never use the same one
brownWATEReggsBeliever1900
1wdq8EFQP"q1)0+P3g
.rrw11R2ixI.0j0W$m

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Keep Your Site Backed Up
manual backups
backups your hosting does
maintenance services
plugins
BackUpWordPress
Vault Press
Backup Buddy

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Keep the version of WordPress updated

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Keep your themes updates

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Keep your plugins updated

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Delete any unused themes or plugins
And any other WP installs you might have

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Be careful of giving out your login info

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Security
Plugins

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For simple lockout
Limit Login Attempts

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What do I do if I
get hacked?

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https://sitecheck.sucuri.net/

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Lastly consider using a service to help.

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social media

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Make it easy for people
to connect with you

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plugins
Simple Social Icons
Social Icons

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Social Media Widget by Acurax

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Make it easy for people
to share your content

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plugins
Social Share Button Shareaholic
Mashshare
Floating Social Bar Genesis Simple Share

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automation

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services

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plugins
Jetpack Publicize
SharePress
Facebook Auto Publish

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How much social media
do you need?

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Bob Dunn - WordPress Trainer & Coach