Bubu Awards Presentation @ FreSh (Freedom of Sharing) April 2009

9. AXE EFFECT INDONESIA

10. The Changcuters Audible
he 1st Indonesian local band in Yahoo! Audibles made by local media agency

13. Daily Media Consumption
11 am 1 pm 3 pm 5 pm 7 pm 9 pm 11 p
News,!
TV
Breakfast!
Entertainme
News
Sports
rint
Morning! Newspaper,! Leisure!
Newspaper
Magazine
Magazines
dio
Breakfast! Drive! Drive!
Show
Time
Time
or
Journey! Out to! Journey!
to Work
Lunch
Home
Check Mail,! Search,! News, Sports,! Sports, Entertainment,!
ine
Search
News, Shop,! Mail,! Shopping,! Research, Mail,!
Search
Messenger
Finance
Messenger

14. sage browsing
89%
emailing
82%
chatting
65%
social networking
key dr
50%
music downloading
communic
45%
online gaming
comm
17%
video streaming
co
16%
online shopping
comm
7%

15. Source:
Admob.com
ob serves ads for more than 6000 web sites and applications
nd the world. It stores and analyzes the data from every ad
est, impression, and click and uses this to optimize ad

17. LESTONE(S)
wards is a national scale web design
line marketing competition.
ring this Awards event, are Bubu
s V.01, V.02, V.03, V.04 and V.05.
ccessful annual web design and online
ting competition which become an
that is highly anticipated by
sian IT & creative community

18. Fully Supported by:
PT. Telkom Indonesia, Tbk
Ministry of Culture and Tourism
Ministry of Telecommunication and Information
Ministry of Research and Technology

19. mpetition
etition will be held on 3 months
ipants of Bubu Awards Competition
to make a digital campaign concept of
OM product based on the creative brief
ain Competition (Digital Marketing
etition) itself divided into 2 categories
lic (Individual/Group)
dent
nother competition, we challenge the
er to review about Komodo National
for Ministry Culture and Tourism, and
ive Business Blogging Competition

20. CTIVITIES
Digital
Press
Campus
Digital
Awarding
Campaign
Conferen Roadsho Campaign
1
Night
Execute
ce
w
Conference
a Bubu Sponsor
12 campus in 4 Huge Seminar
Campaign itself
ards mentioned,
big city: with extra
will be executed
mpetition kick opening speech
Jakarta, ordinary speaker,
after the
and special BUBU
Bandung, such as Crispin
competition as a
AWARDS
Jogjakarta and Porter + Bogusky,
product/service
Surabaya
Yahoo, Friendster, Get new fresh
etc
exciting and
brilliant digital
campaign idea
from competition

21. igital Campaign Seminar
• International Speakers
• Winston Binch, Managing
Director of Interactive at Crispin
Porter + Bogusky
• Bennet Porter, Marketing
Director of Yahoo South East As
• Jeff Roberto, Marketing and PR
Director of Friendster
• Facebook (on negotiation)
• Target Audience
800 participants including creative
directors, art directors, brand
managers, creative industry

22. Crispin Porter + Bogusk
CPB is the hottest + award winni
agency with big client list such
Volkswagen, Coke Zero,
Microsoft, American Expres
Domino’s, etc.
As an agency, they are known fo
using viral marketing techniqu
including the Burger King
Subservient Chicken campaign
Nominated as an Ads Agency of
year in 2004.

25. ank You
for further information please contact:
Detty Wulandari
or
Dini
p. 021 7279 7608
f. 021 720 3469
e. info@bubuawards.com
www.bubuawards.com