Want to set up a Digital Signage network Business TV or Advertising and get best garanties? Go for a method that afford you to secure development and quality of service

1. METHODOLOGY DEVELOPMENT & MANAGEMENT DYNAMIC DIGITAL COMMUNICATION (Digital Signage) MAY 2011

2. 2 “Digital Signage” (DS) market segment or Dynamic Digital Communication (DDC) requires an organization and standards. All2com proposes Agile4com. The main objective of this methodology is to establish a working basis which will allow the best decisions with more confidence in the implementation of DDC and guaranty quality in network operations, all ensuring the success of DDC projects. The choice of a method based on the proven concept of agile methods as a basis, is guided by a concern for an efficient implementation of the DDC methodology, but also addressing the needs of rapid changes and corrections avoiding financial risks. In contrast to conventional methods, "waterfall" where the result is validated in the final phase, the agile methodologies have this peculiarity, which is to consider all elements of the solution from the beginning and reach a very precise result using iterations throughout the project. In this way errors are detected sooner allowing time control of deliverables, in which, partial results are evaluated and validated with the project team and client. AGILE4COM methodology is the adaptation of the concept AGILE within the world of the DDC. ABSTRACT INTEGRATION AGILE ITIL FINANCIALS CONTRACTUALS BEST PRACTICES

3. No risk anticipation No care of customer’s requirements Dysfunction (Quality of Service) No budget respect No timelines respect Poor control of the complexity FAILURE CAUSES More than half of the software development projects used to fail for the mentioned causes Quid of the DDC projects? 3 AGILE CONCEPT

5. NO TECHNOLOGICAL EVOLUTION

6. TESTS ONLY AT THE END OF THE PROJECT

7. THE DECISION MAKING AT THE BEGINNING OF THE PROJECT AVOID CHANGE’S POSSIBILITY4 Photos used: "http://www.freedigitalphotos.net/images/view_photog.php?photogid=2125">Image: photostock / FreeDigitalPhotos.net</a></p> AGILE CONCEPT

8. WHY A METHODOLOGY A METHODOLOGY ALLOWS No mistakes repetition Increase speed delivery Budget commitments Increase quality of service Demonstrate profesiionalism & increase confidence THAT IS TRANSLATED IN FINACIAL TERMS (As an example, a 5M€ project, the Non Complinace Cost (NCC) will turn around 1.250K€) NCC vs. METHODOLOGY COST (1.250K€ vs. 500K€) PROJECT WITHOUT METHOD PROJECT WITH METHOD BUDGET BUDGET CONTROL CONTROL PROBLEMS PROBLEMS CLIENT PROVIDER CLIENT PROVIDER 5 BUDGET INCREASE > 25% BUDGET SAVINGS > 15% AGILE CONCEPT

9. 6 COMMUNICATION ALL STARTS WITH COMMUNICATION What kind of communication are we targeting? (Corporate, advertising, both) What are the channels? (Entertainment, Promotions, Advertising, Sponsoring) Communication profile? (loop duration, scheduling) SOFTWARE IS NOT ONLY CHANNEL BROADCAST IS ALSO KEY NETWORK MANAGEMENT What is the most adequate? (SaaS, owned server, corporate, advertising) What type of interface (none, standard (music, queue management), customized) What is the reporting need? (Simple, customized, levels, measurements) DDC NETWORK MODEL HARDWARE INCLUDES ALL – TV, PC, ROUTER, CABLING, SERVER, EXTRAS What is requested at the client location? (TV, PC, router, cabling, server, extras) What is the server type? (SaaS, owned, constraints) What are the installation requests? (TV support, PC, cabling, special requests) MANAGEMENT IT STARTS FROM THE BASICS TOWARDS THE EXECUTIVE EXPECTATIONS What is needed for set up services? (in vs. outsource, renting vs. investment, legal) What is needed as management? (in vs. outsource, network & service management) What are the KPIs? (hardware, software, channel and Business Score Cards: ROI, ROO, …) Photos used: "http://www.freedigitalphotos.net/images/view_photog.php?photogid=987">Image: graur razvan ionut / FreeDigitalPhotos.net</a></p> "http://www.freedigitalphotos.net/images/view_photog.php?photogid=588">Image: Giovanni Sades / FreeDigitalPhotos.net</a></p> "http://www.freedigitalphotos.net/images/view_photog.php?photogid=1152">Image: jscreationzs / FreeDigitalPhotos.net</a></p> "http://www.freedigitalphotos.net/images/view_photog.php?photogid=91">Image: FloatingLemons / FreeDigitalPhotos.net</a></p> AGILE4COM

10. DDC MARKET IS QUITE UNSTABLE PROJECT MANAGEMENT HAS TO BE FLEXIBLE & AGILE BUDGETS REQUIRED TO SET UP DDC NETWORKS ARE IMPORTANT RISK MANAGEMENT IS MANDATORY POOR QUALITY IS A CATASTROPHE DASH BOARDS MANAGEMENT IS MANDATORY WHY AGILE4COM MESSAGES (Contents) CHANNELS (Program) MANAGEMENT (Process) SOFTWARE (System) HARDWARE (TV, PC, Servidor) HARDWARE (TV, PC, Server) Marketing Department Technical Department Financial Department PROJECT MANAGEMENT COMMITTEE AGILE4COM STRATEGY DESIGN TRANSITION MANAGEMENT ADMINISTRATION INSTALLATION AGILE ITIL AGILE4COM

12. Iterative tests  Global quality management

13. Decision points are numerous and frequent  Risk management, identify problems and changes at earlier stageTHE ITERATIVE MODEL IS A KEY ELEMENT OF AGILE METHODOLOGIES Photos used: "http://www.freedigitalphotos.net/images/view_photog.php?photogid=2125">Image: photostock / FreeDigitalPhotos.net</a></p> AGILE4COM

14. CLIENT COMPANY Best Practices AGILE4COM ORGANIZATION BRIEFING STRATEGY DESIGN INSTALLATION OPERATION TRANSITION 9 Photos used: "http://www.freedigitalphotos.net/images/view_photog.php?photogid=2125">Image: photostock / FreeDigitalPhotos.net</a></p> "http://www.freedigitalphotos.net/images/view_photog.php?photogid=1152">Image: jscreationzs / FreeDigitalPhotos.net</a></p> AGILE4COM

15. AGILE4COM DELIVERABLES 10 AGILE4COM

16. CLIENT HOW TO CONTRACT ALL2COM Deliverables Methodology and Project Management Acceptance (MA) Methodoology inception Contract All2com Proposition Generic Briefing 11 Project launch Sign off 1 2 3 4 5 6 7 8 9 Days Milestone Photos used: "http://www.freedigitalphotos.net/images/view_photog.php?photogid=1152">Image: jscreationzs / FreeDigitalPhotos.net</a></p> AGILE4COM

17. Objective: Define a solution with all included elements Actors: Client, all2com, providers Tools: Suite office, MS Project, Visio, Photoshop (others f(needs)) Average Elapsed time: 19 days Decision: Valid a viability plan & move towards Construction. STRATEGY 1 VIABILITY PLAN SOLUTION STRATEGY PROCESS BRIEFINGS RFI Deliverables Viability Plan Pre-selection RFI Viability Plan draft version Construction Solution Provider’s list selection Briefings, going thru the value chain elements 12 18 16 17 15 1 2 3 4 5 Days Milestone AGILE4COM

18. Objective: Solution defined and take base to plan the installation Actors: Client, all2com, providers Tools: Suite office, MS Project, Visio, Photoshop (others f(needs)) Average Elapsed time : 60 days Decision: Pilot acceptance and move towards Installation. CONSTRUCTION 2 VIABILITY PLAN PILOT DESIGN PROCESS Strategy RFQ INSTALATION PLAN Deliverables Pilot Contacts Viability Plan Installation Plan RFQ INSTALLATION Solution Update RFQ data Update results on RFI 13 40 25 30 20 1 2 3 4 5 Days Milestone AGILE4COM

19. Objective: Set up elements, fiscal, logical, applications & service management Actors: Client, all2com, providers Tools: Suite office, MS Project, Visio, Photoshop (others f(needs)) Average elapsed time: 80 days Decision: Acceptance test and move towards Transition. INSTALLATION 3 PROJECT PLAN RECEPTION INSTALLATION PROCESS Construction TRAINING INSTALLATION Reception Deliverables Training Installation TRANSITION Acceptance test Project Management 14 Project planning 60 40 50 30 1 2 3 4 5 Days Milestone AGILE4COM

20. Objective: Gathers & transmit all documents, launch operations Actors: Client, all2com, providers Tools: Suite office, MS Project, Visio, Photoshop (others f(needs)) Average elapsed time: 30 days Decision: Warp up Installation and move towards Operations TRANSITION 2 DOCUMENTATION OPERATIONS TRANSITION PROCESS Installation TRAINING LAUNCH Deliverables Launch Training Launch Plan Dash Board Viability Plan Communication Plan OPERATION Contracts 15 Project Management documentation 30 20 25 10 1 2 3 4 5 Days Milestone AGILE4COM

21. Objective: Manage a DDC network within a quality and efficiency track record Actors: Client, all2com, providers Tools: Suite office, MS Project, Visio, Photoshop (others f(needs)) Average elapsed time : infinite Decision: Daily Network management (programming…) BSCs & KPIs. OPERATION n The operational management is based on different modules defined within the International Standard ITIL and also V3 version that contains almost all the concepts of Agile. We’ve respected the ITIL management modules adapting them to the needs of a DDC network. The various measurements, of standard and specific indicators, are displayed on the dash board that comes in the Transition phase. In many cases each month the different dashboards will be analyzed. Following this analysis, we recommend a solution that is very important to implement, each of the solutions will follow the process from the Construction stage . DASH BOARDS MANAGEMENT PROCESSES & SYSTEMS OPERATIONS PROCESS CONTRACTS 16 AGILE4COM

22. SERVICES DOCUMENTS TOOLS 17 AGILE4COM

23. Nicolas TREVES, PhD in Computer Science is one of the teachers of the well known Conservatoire National des Arts et Metiers (CNAM), where he teaches computer science and methods, using modeling tools based on the famous Petri nets. In addition, Nicolas teaches at several schools, ECP, INT, ENSTA, ENSG and also acts as an expert on different levels, both national (AFNOR) and Europe (RACE, ESPRIT ...). Nicolas has a long professional career having worked at companies like Syseca, CR2A, Atos, Alcatel, where he developed control departments and methodologies applied to computing. Recently, Nicolas has set up several companies in different environments such as real estate or mobile market segment, where he assumes responsibilities within the board. His experience makes him recognized as an expert in several regulatory and standard agencies . Among the best known organizations are, the regulatory agencies such as AGILE and ITIL, influencing their experiences and recommendations, both in industry and university market. Nicolas has a large number of publications (more than 25) in the methodology and computing modelization . AUTHORS André ARICH, Software Engineering specialist spent more than 30 years in Software Companies managing Software Development Projects. As a consultant as well as a teacher, he contributed to the promotion of Software Development languages, tools and methods (Ada, C++, Java, UML) for companies like EADS, Ministry of Defense, Thalès, Alcatel and many other organizations in France. In 2000, he decided to change and became Partner Manager then Marketing Manager for the French subsidiary of Rational, the well known developer of UML and Rational Rose. After the acquisition of Rational by IBM in 2003, André worked for Marketing at IBM Europe and on business development helping Software companies to organize and optimize their development teams with methods (RUP) and tools. Finally, as a big company, IBM offers many opportunities to change and discover new worlds and André spent two years managing the IBM Client Centers in France (Paris and Nice) and developing the usage of digital signage to promote the IBM and partners messages and Ads in the centers. Nowadays, André is working on developing web sites and online applications using up-to-date technologies and gathering his knowledge in communication and software development to improve the targeting and the efficiency of the messages. 18

24. Carlos BAGES RIVA, marketing and technology consultant , it’s in 2003 that Carlos decided to invest in the market segment of Dynamic Digital Communications (DDC), digital signage or Digital Out Of Home (Broadcast of corporate, informative, fun and advertising content through media like flat screen LCD). Carlos developed his experience through personal projects or for companies like Neo Advertising, Smart Impression and Telefónica. Carlos is graduated from the CNAM, ESCP in France, and Spain's IESE (Business School). His experience base is the segment of the telecommunications market, working for the biggest Ericsson, Thomson, France Telecom, British Telecom. This experience is continued by missions abroad: Germany, England France and Spain. Currently, Carlos has developed an experience of 10 years in Spain, starting as CEO of the Catalonian telecommunications operator (Alpi) on behalf of France Telecom. Carlos has been a teacher in schools in France (Telecom & Management Sud Paris) and Spain (La Salle).Extrovert, Carlos offers general consulting services as part of DDC, in Spain, France and England as well as any country using French or Spanish language. AUTHORS 19

25. Agile4com is a methodology used to facilitate deliverables fully compliant with; customer’s prerequisites, on due date and at cost, thru a communication between the players of a project and therefore improve its efficiency. Players are generally 2 or 3 : Client, Provider & integrator. Sometimes Provider & Integrator might be the same. The methodology is a set of processes and tools linked with deliverables identified and defined contractually between the provider/integrator and the client. The processes and tools are used by all2com and deliverables are provided to the client in accordance with methodology statements. HOW TO CONTRACT CLIENT CONSULTING CONTRACT BRIEFINGS DELIVERABLES 20 Terms & Conditions as well as price list are available on www.all2com.com Photos used: "http://www.freedigitalphotos.net/images/view_photog.php?photogid=1152">Image: jscreationzs / FreeDigitalPhotos.net</a></p>

26. A METODOLOGY COMMERCIALIZED BY COMMERCIAL WWW.ALL2COM.COM Email: info@all2com.com TEL: +34 93 664 4949 FAX: +34 93 636 5497 c/ Josep Carner 3 08860 – Castelledefels – Barcelona- Spain 21