Industry Snapshot of DaaS - B2B data as a service

1.
ERGO Comps, LLC
O: 281.756.7178
www.ERGOcomps.com
Data‐as‐a‐Service
Keyword. DaaS, multi‐channel marketing, lead generation,
technographics data consultation, intent monitoring, trigger‐event based
sales, database verification.
Market Snapshot. The market for outsourced data management has
grown beyond company and contact verification to include
technographics consultation, real‐time alerts, and analytics that make
marketing campaigns and sales more productive.
 Pricing models most commonly include: recurring retainer +
transaction, pay‐for‐performance, subscription retainer.
DaaS B2B Industry Snapshot.
Data
Services
B2B Data
Providers
Deals Snapshot.
2018 – ZoomInfo acquires Dataynze.
2018 – ORACLE acquires DataFox.
2018 – HG Data Company acquires Pivotal IQ. Undisclosed.
2018 ‐ Stirista acquires PushWizard.
2018 – List Partners acquires Redbooks and Access Confidential.
2017 – DiscoverOrg acquires RainKing.
2017 – FullContact acquires Matttermark for $1m.