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Business Plan Training Session 2: Opportunity Assessment
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Explains how to assess the market opportunity and its correlation in the business plan
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Business Plan Training Session 2: Opportunity Assessment
1.
Section 2: Market
Opportunity Definition Chuck Behn 4 August, 2011
2.
3.
4.
5.
Can you meet
or come close to meeting ALL?
6.
Cadbury’s Gorilla http://www.youtube.com/watch?v=Wy52yueBX_s&feature=player_detailpage
7.
Behavioralistic Geographic Demographic
Psychographic Customer
8.
9.
Market Size Potential
Market 1,000,000 Available Market (20%) 200,000 Qualified Available Market (50%) 100,000 Target Market (50%) 50,000 Penetrated Market (3% over 5 yrs) 0 1,500
10.
Market Size Market
Need Market Profitability
11.
How unique is
your solution compared to competition?
12.
13.
14.
15.
Can you sell
your idea/product to your customer?
16.
17.
"Latte" is Italian
for “You paid too much."
18.
Can you sell
your idea/product at a profit?
19.
20.
21.
22.
23.
24.
Do you have
the right team to succeed?
25.
26.
27.
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