The document discusses top talent acquisition trends that leaders should focus on in 2018. These include: 1. Talent discovery using machine learning to match talented candidates to opportunities. 2. Implementing multi-channel communication strategies like phone, email, text, and messaging to engage candidates. 3. Understanding how a company's job schema and application process impacts search engine results and candidate experience. 4. The impact of intelligent automation and AI on sourcing functions and how these technologies are replacing some sourcing roles. 5. Increasing the use of metrics to prove recruitment's value through measurements of activity, source of hire, cost per hire, and other factors.

1. 12/5/2017 © 2017 CareerBuilder
AI, Google for Jobs and More:
Talent Acquisition Trends You Need to Focus on in 2018
(And Buzzwords to Ignore)
Tim Sackett, Kris Dunn & Scott Helmes

2. Meet Tim…
2
Tim Sackett
HRU Technical Resources
• Tim Sackett is not a robot,
but he often plays on the
internet!
• TA blogger and TA Tech
expert

3. Meet Kris…
3
Name
Company Name
Kris Dunn
Kinetix
• Kris Dunn is an expert in pop
culture references related to
talent acquisition
• Fistful of Talent founder and
RPO owner

4. Meet Scott…
4
Scott Helmes
CareerBuilder
• Scott Helmes is SVP of Product
Development at CareerBuilder
• IU grad and Bobby Knight disciple
• Did his MBA in London so he has a
good British accent for an
American!

5. 5
What
buzzwords are
you totally
sick of hearing
about in
2017?

6. 6
Let’s Play a Game!
You Tell Me – Is it a
Buzzword?
Millennial
Artificial Intelligence
Chatbot
Machine Learning
The Cloud
Algorithms
Purple Squirrel

8. 8
What Should
TA Leaders
Be Thinking
About in
2018?

9. 9
Is AI in
Talent
Acquisition
for Real?

10. Explain
‘Intelligent
Automation’
as it relates to TA

11. 12/5/2017 © 2017 CareerBuilder
Trends

12. 12
“Discovering” talent that has
already told you they’re
interested!
Talent You Kn ow
The most underutilized TA
resource we have in the
world are those people who
already said they want to
work for you!
Talent th at Kn ows You
Talent Discovery is about
letting machine learning
match talent to your
openings.
L et th e System Do I t!
#1 – Talent Discovery

13. 13
What You Need to Know
• Your entire recruitment strategy under
ONE umbrella and login
• Integrated market data allows for targeted
search and match
• Machine learning/automation gives you
great efficiency and precision
• All of your talent in one place
• Real CRM functionality to communicate
with candidates and leverage analytics

14. #2 – Say Hello to Multi-Channel Communication
14
1
Email response rates have
stalled, but still are
needed
2 3
What’s the triple threat of
candidate
communication?
Most TA shops are not
utilizing text messaging
properly

15. 15
Texting and Recruiting
• Most ATSs still don’t allow text
messaging.
• We haven’t established rules of
etiquette when it comes to
texting and recruiting.
• Using your personal cell phone
or work cell phone is not the
answer.
• Opt-in and opt-out for mass text
messaging.

16. #3 – The Job Schema is Changing!
16
Job Ranking
Where your jobs rank on
Google matters
Job Posting
What you have in your
job posting matters
Apply Process
The hoops you make
candidates jump through
matters

17. The Google for Jobs Primer
17
Google ranks your jobs using a
number of variables.
Your job postings are about to
look a bit different!
Specific location is critical.
Salary the job will pay is critical.
Your reputation now matters.
Lack of friction in apply will win.
One-click apply.

18. 18
#4 – The Role of a Sourcer Will Never Be the Same!

19. 19
Is Sourcing Dead?
• Sourcing technology is so
advanced that it’s better than
most sourcers you have in your
shop.
• Boolean is no longer needed
with most new tools.
• “Artificial Intelligent” sourcing
technology is basically
eliminating an entire function.

20. 12/5/2017 © 2017 CareerBuilder
The End of Sourcing Looks Like…

21. #5 – Recruitment Metrics Have Gone Mainstream
21

22. Our Favorite Way to Measure Recruiter Performance
22
• There must be an activity component.
• QoH can get messy, and it’s arguably
not even a recruiter performance
metric.
• Source of hire and cost of source per
hire should be foundational.
• Don’t let your hiring managers off the
hook when it comes to selection.

23. • Talent Discovery – Truly engaging talent that has already shown interest in you!
• Multi-Channel Communication Strategies – Phone, email, text, messaging, smoke signals!
• Understanding Your Job Schema, its importance and how it impacts your results.
• The Impact of Intelligent Automation and AI on Sourcing
• Ramping up Your Recruitment Metrics to prove value
Talent Acquisition Trends for 2018
23

24. 12/5/2017 © 2017 CareerBuilder
What Trends Didn’t We Talk About But You
Should Still Be Aware of?

25. 12/5/2017 © 2017 CareerBuilder

26. Tim:
sackett.tim@hru-tech.com
www.timsackett.com
Twitter: @TimSackett
LinkedIn: www.linkedin.com/in/timsackett
Kris:
kdunn@kinetixhr.com
www.hrcapitalist.com
Twitter: @Kris_Dunn
LinkedIn: www.linkedin.com/in/krisdunn

27. 12/5/2017 © 2017 CareerBuilder
Thank you